Day 8

DAY START:

So, not going to worry about "porting" or "how to wordpress" right now:

"

• Understand what will be needed to port over:
  -Domain redirecting?
  -Wordpress / Site code setup on new server?  Is it just copy and paste?
  -What else, if anything, do I need to do to get everything operating on AWS?
• Answer these questions:
  -Port... or reinvent?

"
Because I wrote this before I knew if I was going to port... or reinvent.

I am going to reinvent.

First thing I want to do is get a better SEO site / blog style.  Today is about:
-Finding the best SEO premade site designs
-Choosing the design that best fits my vision for the reinvention.

((I shall start by taking a peak at Ed Dale's "the challenge".  If I am unimpressed I will have a look at STOMPERNET

Okay so those are both dead lol))

Read the "Top 18 SEO Myths of 2015" off of hubspot

Looks like now-a-days SEO has had several super updates to elimitate the old keyword optimization ways of the past, instead focusing on the intention behind the keyword and the quality of the site and it's content...

Great news, really, for someone who developed a top notch, market leading product like me... I can provide value for days, and now they are saying:

-No multi-site tactics -- stack all your quality on your home site.
-No doing TONS of pages on the site -- make only super high quality pages, the more of THOSE the better.
-No more spamming links or using keywords repetitively -- think linking from related pages, not anchor text (authority sites linking to you are still key, so this opens up the opportunity to spend more time developing campaigns to guest blog and add value to the big guns in exchange for a link to your website.)
-No more keyword spamming the H1 tags, no multi-H1s and etc -- keep word choice tightly related, but as human as possible.
-Think value and building the best, simplest, most satisfying web experience possible.

New Web Design for a Conversion-Effective Site that's SEO Friendly and Incredibly Satifying to Users (low bounce rate is a goal!)

So now I'm looking at Templates that reflect this.  I want one like yourleafnow.com ... that's the 2015 way to stand out and impress IMO.

http://www.templatemonster.com/ (I looked at the more modern "Cherry" designs... see timeline at bottom) to buy.  Definitely considering it.  Want to shop a little and make sure the deal is good and get some reviews on them first, but I like the idea a lot.  Video at the top and scroll down to be guided through all the other content and solutions.

ex. http://www.templatemonster.com/demo/52603.html

Like:

FIX INSOMNIA
-video-  ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)

TheVault.bz

As I did all this today, I have put requests on thevault's IRC to get back in, since I have been (fairly) removed from their site.  Looks like my account was shut down, as I have no automated way to re-activate.

Keep in mind, you are a trained account executive.  You can, and will, get back in.  This is the place to start for all Internet Marketing 2015 resources.  Just like you can get the attention of the big guns on the web in the insomnia field.

In Conclusion

Another big day for the renaissance and "doing both".  

I found out today I can't be too rigid with my goal of having wordpress done on AWS -- I need to select a SEO friendly website style/template first and then figure out how to implement it.

On the other hand, I've got a design in mind, and I have a source for templates, so now it's just about exploring that.

My goal for the rest of the week is:

1. Select a website template / code.

2. Begin implementing it.

By the end of next week, I want howtofixinsomnia.com to have all the framework complete, just waiting for me to color in the content.

Fuck this is fun!!  :)