Value Leader Videos - Feedback

A little too much variation in voice at the beginning comes across as a sort of filter or bad editing.

Near the end, you start sounding like a 20 year old.  "I think you got too into it" says Dad.  When I think back to how this was recorded, I remember the point being to throw myself into the emphasis on the words, but I think I did so in a way that loses some of the professionalism and authority.  Ideally, you are emphasizing with major impact from an authoritative position, so instead of feeling pushed to buy, they feel like it'd be stupid not to buy.

You'll hear it, it's whenever your voice goes a little higher frequency.

So the final editing pass with deal with smoothening out some of the audio with a few re-records, fixing the repeating line near the beginning, touching up a few of the transitions, and putting in music.  Approx 4-8 hours needed.

More emphasis should be on video 1 since that will be NON-EDITABLE once it's got links going to it and has been on youtube for a month or two.  Video 2 is editable, so it's more important to start selling than it is to get it perfect.  No traffic, no sales.

Q2 CDC Day 48

9am - 4:30pm

09:00 - 10:00: Day planning, break, setup, meditation.
10:00 - 11:00: Obj.1.2c3 (11.5/8)
11:00 - 12:00: Obj.Su.Lunch (4/8) ; med2
12:00 - 01:00: Obj.1.2c3 (12.5/8)
01:00 - 02:00: Obj.1.2c3 (13.5/8)
02:00 - 02:30: Break & med3
02:30 - 03:30: Obj.1.2c3 (14.5/8) - script editing (per below)
03:30 - 04:30: Obj.1.2c3 (15.5/8) - audio recording (per below)

Script / Audio Rec Advised - in middle of value leader video 1

When it gets to the counting sheep thing, between the chart, idea, and examples, it gets very dense in content.  There needs to be slightly more to the breakdown to segway the concept to the examples "I like to watch documentaries".

So it should be like, 

current:

CONCEPT - counting sheep to fall asleep doesnt work, im saying count sheep to stay awake.  

new:

Of course, I'm just using sheep to illustrate an example - you can use ANYTHING that will hold your attention.  As long as you pick the right kind of activity, it will work.

That being said, if you choose the WRONG activity, it won't work at all.  If it's not interesting enough to hold your attention, you'll end up thinking about all the normal stuff that keeps you awake.

If it's too interesting, you'll get too engaged and the activity itself will keep you awake.

So you have to choose an activity that is you can enjoy enough to stay focused on, but not quite enough that you'll stay focused on it without effort.  With things that are more boring, like counting the dots on your ceiling, you'll want set goals that you can get engaged with.  With things that are too exciting, like a nature documentary, you'll want to lower the volume and dim the screen brightness causing you to strain slightly to stay focused.

Personally, ...

This is a debated topic since experts agree LED screens damage sleep, which is why I have an auto-sleep feature so the TV shuts off after 30 minutes.

Next Up

So I've written the script and recorded the audio for the next round of additions.

Next up the audio has to be edited down.  There's 3 renditions already on the MAGIX @ the end, plus an extra optional addition for the "personally, ..." + the documentaries thing if you so choose to use either or both.

Then put it into the main mix and continue as normal.

Q3 PTC Day 30

6p - 7:30p

Dad's idea review then onto editing part 2.

Dad's email:

There is a paradox about all this that is really difficult to overcome.  That is they already have read many claims that say " I have the one and only final solution that they are looking for."  Reminding them of the fact only makes it more unlikely that they will be willing to try your cure.

Other wise good quality personable and genuine. 

My Reply -- "Handle this rebuttal right away":

In the long version i say things like about "a solution taylored to your personal problems" that i believe we put in to address this.\

Thinking I need to say early on "This isn't some balony 1 size fits all solution like other things you've probably seen before, but it is an idea you need to know about if you're serious about fixing your insomnia." or something like that.

Need to handle that rebuttal right away.  At the same time, I have to thing AIDA (Attention -> Interest -> Decision/Desire -> Action) -- I have to catch their attention

So it would start:

"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this website isn't about some phony magic solution that'll fix everything for you.  That being said, if you're serious about fixing your insomnia, you need to know some fundamental causes of it, and I would like share a new breakthrough idea with you that you’ve never heard about before."

----

For now, I need to sleep on it.

I definitely want to handle this right away, but you can't argue with hard #'s.  The #'s, the "people" if you will,  have spoken.  Here is the path PROVEN successful through years of data:

“At Last! You Can Fall Asleep When Needed — Even If You’ve Already Tried The Doctor, Pills, & Other Useless Remedies!”
I’ll show you step-by-step how to stop your insomnia - no matter how hard you’ve tried before.

So, my 2% sales conversion ratio comes from telling people exactly that -- "I have the one solution" -- and dad wouldn't buy it, but hey, dad is a lot smarter, a lot more cautious, and also isn't suffering from dehabilitating insomnia to the point where he's practically forced to listen to crazies like me express their amazing "secret" solutions.

I've got to test with this first... and keep in mind:

1. This is why, within a couple of minutes, I actually SHARE what the solution is all about -- that's where I go from "showoff liar" to "this might be for real"

2. I address it in the long version of the video.

In conclusion...

-DO follow dad's advice and try to address this rebuttal in the first 10 seconds.
-DON'T scrap the "secret magic" formula that's proven successful.  This stuff WORKS, and it's PROVEN.  What I need is TRAFFIC, not a new entirely different marketing strategy.

REFINED:

"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this isn't some phony magic solution that'll fix everything for you.  That being said, isn't it time you got some information that gets down to the fundamentals about how insomnia ACTUALLY works?"

The rest of the video is good... but this first line... well... it is PARAMOUNT... and an easy fix at this point.  So I've shared the above with dad and I will give this 24 hours for some feedback.  In the mean time, I have a lot of work to do.