Q4 2016 PTC Day 15

6p - 7p

Obj 1.4: 1/4 -- Top 10 Insomnia Remedies / Item 3 of home page.

Up first: Do I want top 10 I/R or something else?

The Fate of Top 10 Insomnia Remedies

Is not on my website.

Here's the thing -- I had a great idea making it a separate website, because the kind of traffic that is searching for "quick insomnia remedy" isn't the same kind of traffic looking for a deep, permanent cure to chronic insomnia.  They are the 1/4 that is more common.

Of those 1/4, there's 3 kinds of insomniacs:

1. The person who's having trouble sleeping right now, but this isn't normally a big deal... it's honestly not THAT big of a deal right now.
• This guy isn't going to buy anything, and makes up at least half of my traffic.
2. The person who's been having a lot of trouble sleeping recently and is so frustrated that they are ready to buy something that'll get this problem solved in a snap
• This guy's ready to buy sleeptracks and other affiliate offers that can be sold here.  Uncommonly, some of these guys, maybe even just out of curiosity, can be reeled in to my content at the remedies stage and will buy the basic product.
3. The 1/10... the serious, chronic insomnia who's looking for a new fix to help them out.
• These insomniacs are used to spending money, and may as well help me out buy buying some affiliate stuff.  They might even come back a few times and buy everything... eventually even my product... which should then ultimately result in their purchase of mastery.

Why separate them?  Wouldn't it be better to drive ALL traffic back to my site so I make more sales that actually matter????

This is a very good question, and it's worth a lot of thought:

KEEP ON 1 SITE	MAKE 2 SITES
After all, more than half my keywords, and certainly the VAST MAJORITY of the insomnia traffic lies in the "remedies" set of keywords, and I want AS MUCH TRAFFIC AS I CAN GET.	These are two entirely different markets -- so any selling worth while in the remedies market is going to be far more powerful and credible on a remedies based website, which means more affiliate commissions.
It's always going to be MUCH HARDER to get them to jump through hoops like 1 site to another vs. wandering around my website and stumbling into my product.	More qualified traffic to howtocureinsomnia.com, which means better SEO performance on my core site and will improve everything else I do with regards to SEO.
More anchor links to 1 site means building authority faster at one site and roping in more traffic with a google listing like:   How To Cure Insomnia          -Top 10 Insomnia Remedies	2 SEO-AUTHORITY-SITES supporting each other giving eachother credibility will be naturally much better for SEO building long term.
One Strong Weapon to approach the market, potential partner sites, etc.	Two Weapons for more versaltility, sneaky promotions, etc.

Keep working on this... although I'm leaning towards two sites.  Short term, it's probably a bad idea, as I would be able to mine the max traffic to 1 site easier.  Of course, I can always do it for a little while to howtocureinsomnia.com/top10insomniaremedies anyways... but it'll suck when I have to remove all internal links going to that page to hide the fact that my top10 site is a fraud.  But that will work.

Long term, there just needs to be 2 sites just because it's that much more legit.  That way I can forge relationships from 2 different angles, sell affiliate products with authority, have 2 SEO-AUTHORITY-SITES supporting eachother, etc.... all natural reasoning and logic points to this.

ONE THING DOES NEED TO BE SAID -- IN THE PAST, TOP 10 HAS BLATANTLY PROMOTED HOWTOCURE.  THIS CANNOT BE ALLOWED NEXT TIME AROUND, IT HAS TO BE WAAY SNEAKY.

So plan is:
2017 -- all traffic and links to howtocureinsomnia.com (home or /top10insomniaremedies)
2018+ -- start focusing all traffic building in the remedies arena to top10insomniaremedies.com

ALSO, this will let me start an alter-ego that can go back into the forums that mr. cahoon posted in and be like "man, cahoon, what 'choo talking about?  top10ir.com dawg, just go there!"  So I can hit all the familiar places AGAIN, and in theory I'll have all that saved (i can at least trace my own backlinks) so it'll be really fast driving all these links since i'll have done it already!!

Anyways... EITHER WAY, the top 10 list does NOT belong on the home page.  This is not the place to go sending people to 10 different websites / product pages / etc... I want my home page to actually be more focused on "How to CURE insomnia."  Top 10 here is kind of a sell out.

SLEEP TIPS, however, are HUGE value for the home page.  That catches all the category 1 & 2 insomniacs who are about to leave the site but then go "Oh shit, what's this?  THERE WE GO!"

And having a "featured product" high commission sleep tracks thing going on would be pretttty sweet.

SO, NEW ORDER:
1. video
2. TIO
3. Sleep tips
4. Product Review: SleepTracks
5. Blog
6. About James Cahoon

Yes, I know you want your stupid FAQ.  There's no reason to do that tho... it's just clogging up space, you have no value proposition for it or real purpose.  Toss 'er out now.

Day 8

DAY START:

So, not going to worry about "porting" or "how to wordpress" right now:

"

• Understand what will be needed to port over:
  -Domain redirecting?
  -Wordpress / Site code setup on new server?  Is it just copy and paste?
  -What else, if anything, do I need to do to get everything operating on AWS?
• Answer these questions:
  -Port... or reinvent?

"
Because I wrote this before I knew if I was going to port... or reinvent.

I am going to reinvent.

First thing I want to do is get a better SEO site / blog style.  Today is about:
-Finding the best SEO premade site designs
-Choosing the design that best fits my vision for the reinvention.

((I shall start by taking a peak at Ed Dale's "the challenge".  If I am unimpressed I will have a look at STOMPERNET

Okay so those are both dead lol))

Read the "Top 18 SEO Myths of 2015" off of hubspot

Looks like now-a-days SEO has had several super updates to elimitate the old keyword optimization ways of the past, instead focusing on the intention behind the keyword and the quality of the site and it's content...

Great news, really, for someone who developed a top notch, market leading product like me... I can provide value for days, and now they are saying:

-No multi-site tactics -- stack all your quality on your home site.
-No doing TONS of pages on the site -- make only super high quality pages, the more of THOSE the better.
-No more spamming links or using keywords repetitively -- think linking from related pages, not anchor text (authority sites linking to you are still key, so this opens up the opportunity to spend more time developing campaigns to guest blog and add value to the big guns in exchange for a link to your website.)
-No more keyword spamming the H1 tags, no multi-H1s and etc -- keep word choice tightly related, but as human as possible.
-Think value and building the best, simplest, most satisfying web experience possible.

New Web Design for a Conversion-Effective Site that's SEO Friendly and Incredibly Satifying to Users (low bounce rate is a goal!)

So now I'm looking at Templates that reflect this.  I want one like yourleafnow.com ... that's the 2015 way to stand out and impress IMO.

http://www.templatemonster.com/ (I looked at the more modern "Cherry" designs... see timeline at bottom) to buy.  Definitely considering it.  Want to shop a little and make sure the deal is good and get some reviews on them first, but I like the idea a lot.  Video at the top and scroll down to be guided through all the other content and solutions.

ex. http://www.templatemonster.com/demo/52603.html

Like:

FIX INSOMNIA
-video-  ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)

TheVault.bz

As I did all this today, I have put requests on thevault's IRC to get back in, since I have been (fairly) removed from their site.  Looks like my account was shut down, as I have no automated way to re-activate.

Keep in mind, you are a trained account executive.  You can, and will, get back in.  This is the place to start for all Internet Marketing 2015 resources.  Just like you can get the attention of the big guns on the web in the insomnia field.

In Conclusion

Another big day for the renaissance and "doing both".  

I found out today I can't be too rigid with my goal of having wordpress done on AWS -- I need to select a SEO friendly website style/template first and then figure out how to implement it.

On the other hand, I've got a design in mind, and I have a source for templates, so now it's just about exploring that.

My goal for the rest of the week is:

1. Select a website template / code.

2. Begin implementing it.

By the end of next week, I want howtofixinsomnia.com to have all the framework complete, just waiting for me to color in the content.

Fuck this is fun!!  :)