Advertising Game plan...
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, May 10, 2020
Tuesday, October 22, 2019
Facebook Events in Kartra
So in the Settings / Embed Facebook Ads Tracking Code, simply put the pixel in first, then paste the event in below it, like so:
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '2591031754288929');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=2591031754288929&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<script>
fbq('track', 'CompleteRegistration', {
value: 1,
});
</script>
Note that for "track event on page load", you only need the head script (the yellow above), you don't need the stuff that comes after the <body> tag
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '2591031754288929');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=2591031754288929&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<script>
fbq('track', 'CompleteRegistration', {
value: 1,
});
</script>
Note that for "track event on page load", you only need the head script (the yellow above), you don't need the stuff that comes after the <body> tag
Sunday, October 9, 2016
Q4 2016 PTC Day 7 - Sunday #1
9:30a - 1:30p, 3:30p - ...
First up will be planning schedule and working on a new sunday structure & morning ritual. This should take 30 minutes for all tasks.
Then meditate -- need to get intensely focused and serious... start small, get big.
0930 - 1030: Int.Setup 3/5 -- finish 19 obj's and goals sheet
1030 - 1130: Int.Setup 4/5 -- morning rit & sunday structure
1130 - 1230: Obj:1.3 Hr 1/4 -- 10 Min Med + Review TIO Training
1230 - 0130: Su.Lunch 1/10
---
0330 - 0430: Obj.1.1 Hr 1/8 -- 10 Min Med + Pick final design, just choose something, and fast
0430 - 0530: Obj.1.1 Hr 2/8 -- Plan out how you will implement HTML & finish whole page within 6 hours.
0530 - 0600: 25 min. break + 5 min meditation
0600 - 0730: Obj.1.1 Hr 3.5/8 -- HTML top part of page & TIO space -- needs to be ready for TIO work tmw
4 Questions
HOW TO:
1. A High ROI Offer
2. A Touchstone
3. Believability
1. This for that.
"Your email for a 20 minute breakdown of how insomnia actually works."
2. Touchstone: Answer the 4 questions above, but using all of the elements below:
"Don't believe 20 minutes will change the way you see insomnia? Have a look at some of the letters I've recieved... or why not look at some of the dozens of sleep books I've read from Insomnia MDs... or just have a look at the brain scan research done in sleep laps that perfectly matches what your about to learn?"
The Irresistible Offer Sales Process: What Your Customer Sees, in Chronological Order
First Look: Your Touchstone
This piques his interest. Two or three of his big questions are answered in a way that intrigues and excites him, so he’s willing to dig further to see what you have.
Second Look: Believability
He discovers enough about you and/or your products and services to know that you can be trusted. This empowers him to dig deeper.
Third Look: High ROI Offer
If your customer gets to this point and finds that your touchstone has truly captured the spirit of what you’re actually offering, you’ve got a sale. Better still: If he discovers it’s better than what he expected consider your sale a true slam-dunk.
First up will be planning schedule and working on a new sunday structure & morning ritual. This should take 30 minutes for all tasks.
Then meditate -- need to get intensely focused and serious... start small, get big.
0930 - 1030: Int.Setup 3/5 -- finish 19 obj's and goals sheet
1030 - 1130: Int.Setup 4/5 -- morning rit & sunday structure
1130 - 1230: Obj:1.3 Hr 1/4 -- 10 Min Med + Review TIO Training
1230 - 0130: Su.Lunch 1/10
---
0330 - 0430: Obj.1.1 Hr 1/8 -- 10 Min Med + Pick final design, just choose something, and fast
0430 - 0530: Obj.1.1 Hr 2/8 -- Plan out how you will implement HTML & finish whole page within 6 hours.
0530 - 0600: 25 min. break + 5 min meditation
0600 - 0730: Obj.1.1 Hr 3.5/8 -- HTML top part of page & TIO space -- needs to be ready for TIO work tmw
The Irresistible Offer -- Full Book:
http://cdn2.hubspot.net/hub/60274/file-14902508-pdf/content-pdf/The_Irresistible_Offer.pdf?t=14089391209394 Questions
- What are you trying to sell me? (logic)
- How much? (logic)
- Why should I believe you? (logic)
- What's in it for me? (emotion)
Just answer the logic, and you have no substance -- people buy products to achieve benefits.
Just answer the emotion, and you'll come across salesy.
--
Let’s start with a definition.
The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.
1. A High ROI Offer
2. A Touchstone
3. Believability
1. This for that.
"Your email for a 20 minute breakdown of how insomnia actually works."
2. Touchstone: Answer the 4 questions above, but using all of the elements below:
- Clarity - leave nothing to the imagination,
- Simplicity - simple statement that is easily understandable
- Brevity - REALLY SHORT. Single glance of the eye should do it. 3 second rule.
- Immediacy - Cuts to the chase, only shows the facts, no selling.
The offer is separate from your Core High ROI Offer. 2 different entities. Hence, the whole theory of opt-in -- my highest ROI is Mastery.
3. Believability: It's good to be bold, but the bolder you are, the harder it is to be believable. Ways to boost credibility:
- Proof -- social, technical data, factual (research).
- Credibility - endorsements from authority figures, high profile customers, associations and organizations that certify your work, awards and recognition, logical answers to how you're able to make your offer.
"Don't believe 20 minutes will change the way you see insomnia? Have a look at some of the letters I've recieved... or why not look at some of the dozens of sleep books I've read from Insomnia MDs... or just have a look at the brain scan research done in sleep laps that perfectly matches what your about to learn?"
The Irresistible Offer Sales Process: What Your Customer Sees, in Chronological Order
First Look: Your Touchstone
This piques his interest. Two or three of his big questions are answered in a way that intrigues and excites him, so he’s willing to dig further to see what you have.
Second Look: Believability
He discovers enough about you and/or your products and services to know that you can be trusted. This empowers him to dig deeper.
Third Look: High ROI Offer
If your customer gets to this point and finds that your touchstone has truly captured the spirit of what you’re actually offering, you’ve got a sale. Better still: If he discovers it’s better than what he expected consider your sale a true slam-dunk.
Conclusion
That’s the purpose of an effective Touchstone. Immediately, you present a short, interesting, credible offer to your prospect that transcends all of the other noise in the environment.
The customer’s Unspoken Inner Dialogue kicks in. It says, “Hey, that’s not the normal manipulative advertising claptrap. These guys might actually understand what I want.”
You then add in the factors that bolster your Believably.
The Unspoken Inner Dialogue is heard from again. It says, “Okay, this is a great offer, and these guys seem credible. But sometimes nothing is as it seems. What’s the real deal? What’s the catch here?”
And this is when you’re at the make-or-break point: when the Touchstone meets the Offer, and your customer decides whether the reality is equal to the promise.
And,sometimes, there is a catch. If your Touchstone is a loss leader, sometimes you may require a bit more from your customer in exchange for the killer deal.
But, after digging deeper, if the prospect finds a truly High ROI Offer at the core, the sale is closed.
That’s the purpose of an effective Touchstone. Immediately, you present a short, interesting, credible offer to your prospect that transcends all of the other noise in the environment.
The customer’s Unspoken Inner Dialogue kicks in. It says, “Hey, that’s not the normal manipulative advertising claptrap. These guys might actually understand what I want.”
You then add in the factors that bolster your Believably.
The Unspoken Inner Dialogue is heard from again. It says, “Okay, this is a great offer, and these guys seem credible. But sometimes nothing is as it seems. What’s the real deal? What’s the catch here?”
And this is when you’re at the make-or-break point: when the Touchstone meets the Offer, and your customer decides whether the reality is equal to the promise.
And,sometimes, there is a catch. If your Touchstone is a loss leader, sometimes you may require a bit more from your customer in exchange for the killer deal.
But, after digging deeper, if the prospect finds a truly High ROI Offer at the core, the sale is closed.
Choosing New Theme
Salient has failed me.
I cannot spend countless hours trying to build a custom theme ground up inside of salient, fighting salient every step of the way.
I need a theme that is going to make life very easy on me and can get me to where i need inside of the 8 hours I have to get there.
So time to choose a theme that is plug and play -- needs to be perfect -- video goes right there, opt in goes right here, NO CUSTOM WORK NEEDED.
Here's some that would work:
So... now the question is, code. Do I want a theme that is drenched with code and confusing to google? X theme looks great but it also looks like it'll have a million lines of code.
"
Ultimately, the most SEO-friendly WordPress theme is a custom theme. Not only can you control the code, design and focus of your website, your website won’t have spammy looking links by default.
Also, you can take steps to improve the SEO of your website. For example, when writing the HTML, you can label your content with schema.org microdata. This microdata is invisible to humans but helps search engine machines determine whether they’re looking at a movie review, a recipe, an event and much more.
The best place to start with a custom theme is with a starter (a.k.a. barebone, blank or naked) theme. The start theme that I recommend is Roots, which incorporates Bootstrap, Boilerplate and Grunt. Bootstrap gives you a mobile ready framework; Boilerplate provides modern HTML5 code; and Grunt minifies and concatenates the CSS and JavaScript for faster loading times.
In my experience, custom themes almost always outperform off-the-shelf themes when it comes to search engine visibility and organic traffic. And while it’s true that creating your own theme can take significantly more time than using an off-the-shelf theme, the long-term SEO benefits often make it well worth it.
"
https://2014.nashville.wordcamp.org/off-the-shelf-wordpress-themes-and-seo/
...So that brought me to the idea of free themes / go basic.
But nothing's free -- which means these are the EXACT themes designed to point back to their authors, and since they're free, they'll be used by spammers.
So that means, either buy one, or write one yourself.
So I looked back at X and searched for SEO talk... and got exactly what I needed:
https://theme.co/x/features/seo/
" but structurally to search engines. X has been built from the ground up using the latest, semantic HTML5 markup, allowing search engines to easily distinguish where your main content starts and ends and easily distinguish what it is about. Semantic markup also means clean markup. X has been architected to avoid extra structural code and presentational items in your main content, which can cause problems as your site is being indexed."
That bit of info... combined with an obviously bigger, more dedicated, more professional team than salient... has sold me on the X team. It also helps that they got the top internet marketers to build in features and guides to use with their theme. I am very impressed.
X it is!
5 hours to hire an animator?
Why not just spend those 5 hours finding an incredibly simple animation tool that can do this (and there's probably FREE tools that do this)... scroll down on this page and see the video:
http://preview.themeforest.net/item/x-the-theme/full_screen_preview/5871901
See how all they do is INCREDIBLY SIMPLE animations with text that grab your interest?
By making the video grab only tiny snibbits of text and use very basic animation, they grab your attention easily and effectively... and mainly just by keeping things moving.
If the #2 best selling wordpress theme on themeforest is using this style, it probably works. And better yet, the best internet marketers out there use this method (like Frank Kern). So why waste time and money? It's not like an animated version is going to give you the kind of return that justifies it.
You can always make a competiting video to replace it some day. This will be more than good enough to start.
"
Ultimately, the most SEO-friendly WordPress theme is a custom theme. Not only can you control the code, design and focus of your website, your website won’t have spammy looking links by default.
Also, you can take steps to improve the SEO of your website. For example, when writing the HTML, you can label your content with schema.org microdata. This microdata is invisible to humans but helps search engine machines determine whether they’re looking at a movie review, a recipe, an event and much more.
The best place to start with a custom theme is with a starter (a.k.a. barebone, blank or naked) theme. The start theme that I recommend is Roots, which incorporates Bootstrap, Boilerplate and Grunt. Bootstrap gives you a mobile ready framework; Boilerplate provides modern HTML5 code; and Grunt minifies and concatenates the CSS and JavaScript for faster loading times.
In my experience, custom themes almost always outperform off-the-shelf themes when it comes to search engine visibility and organic traffic. And while it’s true that creating your own theme can take significantly more time than using an off-the-shelf theme, the long-term SEO benefits often make it well worth it.
"
https://2014.nashville.wordcamp.org/off-the-shelf-wordpress-themes-and-seo/
...So that brought me to the idea of free themes / go basic.
But nothing's free -- which means these are the EXACT themes designed to point back to their authors, and since they're free, they'll be used by spammers.
So that means, either buy one, or write one yourself.
So I looked back at X and searched for SEO talk... and got exactly what I needed:
https://theme.co/x/features/seo/
" but structurally to search engines. X has been built from the ground up using the latest, semantic HTML5 markup, allowing search engines to easily distinguish where your main content starts and ends and easily distinguish what it is about. Semantic markup also means clean markup. X has been architected to avoid extra structural code and presentational items in your main content, which can cause problems as your site is being indexed."
That bit of info... combined with an obviously bigger, more dedicated, more professional team than salient... has sold me on the X team. It also helps that they got the top internet marketers to build in features and guides to use with their theme. I am very impressed.
X it is!
Easy Animation for Video -- Proven to work, no need to hire
5 hours to hire an animator?
Why not just spend those 5 hours finding an incredibly simple animation tool that can do this (and there's probably FREE tools that do this)... scroll down on this page and see the video:
http://preview.themeforest.net/item/x-the-theme/full_screen_preview/5871901
See how all they do is INCREDIBLY SIMPLE animations with text that grab your interest?
By making the video grab only tiny snibbits of text and use very basic animation, they grab your attention easily and effectively... and mainly just by keeping things moving.
If the #2 best selling wordpress theme on themeforest is using this style, it probably works. And better yet, the best internet marketers out there use this method (like Frank Kern). So why waste time and money? It's not like an animated version is going to give you the kind of return that justifies it.
You can always make a competiting video to replace it some day. This will be more than good enough to start.
2-3pm lost - Troll re-program
"Want now" vs. "What I really want"
You can keep letting your mind ("IT") drive you around and lie to you. You can let those imaginary squeezes and stretches in your chest make you feel like you need to do other things. You can give in to these feelings and react to them
You will, of course, end up unhappy, defeated, not enjoying whatever it is they tell you to do, conflicted for the rest of the day, struggling, falling behind, hating life, feeling like you're getting no where... etc.
OR...
You can simply realize that the feelings are all made up. Theres nothing going on stronger than the equivalent of you making a fist. None of it's real and it'll be gone within seconds, at most a few minutes, of your thinking about it.
You can then push forth, embrace the pain and discipline, and grow fast back into a person who can work through great difficulties to achieve great things.
Because it's when you're tested that you have the REAL opportunities to achieve happiness.
When it's easy, you're not actually growing. The tough spots are the real opportunities.
And of course, you will create happiness, deep pride and satisfaction with yourself, victorious, enjoying your work a lot more, getting ahead, and loving life.
YOU CAN DO IT EITHER WAY AND SINCE ALL YOU'RE REALLY DOING IS SITTING IN A CHAIR AND THINKING IT'S REALLY NOT ANY HARDER ONE WAY OR THE OTHER.
Are you going to choose the good way or the bad way? Do you like creating good feelings or bad feelings?
Get serious, get focused, and make it happen. You cannot let IT eat you alive. You must fight, and NOW is the time to do so.
Sunday, September 25, 2016
Q3 PTC Day 78
9:30a - 6:30p
9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.
9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.
Habit Gravity & The Significance of a Morning Ritual
"
| 8/21/2016 | 4 | 4.75 | 4.75 | NA | 3.5 | 4.25 | AUG Goal: | 4.625 | NA | Y | Y | NA | NA | 50% | |
| 8/28/2016 | 3.75 | 4 | 4.25 | 4 | 3.5 | 3.90 | AUG AVG: | 4.25 | R | R | R | Y | R | 90% | |
| 9/4/2016 | NA | 3.75 | 4.5 | 3 | 4.25 | 3.88 | R | NA | Y | Y | Y | 62.50% | |||
| 9/11/2016 | 5.5 | 4.25 | 4 | 3.5 | 4 | 4.25 | R | R | N | N | R | 60% | |||
| 9/18/2016 | 4.25 | 3.5 | 4.75 | 4 | 3.75 | 4.05 | SEP Goal: | 4.75 | N | Y | N | R | N | 30% |
"
The above table shows a time period long enough to know for certain that habits have been set in place.
You can see what kind of habits those are.
They will continue indefinitely unless changed.
And change WILL TAKE ANOTHER 30 DAYS.
That means you WILL START Q4 NATURALLY SMALL.
Starting to ramp up for Q4 now is important. Vacation time is NOT important, I'm not overwhelmed or over worked. I've been working 40-50 hour weeks which pretty much IS a vacation for me. I feel fresh.
So it's time to start Q4 now. Like last year when I had a ramp up week. Except this time Q4 ramp up week is also the final week of Q3. And like any ramp up week, the scores don't factor in to Q4's final #'s. They just factor into Q3's final #'s.
...
Morning Ritual. Let's review and make a Q4 decision on whether or not it will be word, and if it is word, then the significance of word must be reviewed.
It's pretty clear that I've lost all grasp on Landmark's concept of what it is to give your word and the significance of it.
It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual. It means that none of that even factors in. It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.
As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.
It's the only "true integrity" because it's the only integrity that will not be reasoned with. It's true discipline.
And THAT'S what I've lost completely.
As long as that's not important to me, the morning ritual is a lost cause. So it's time to choose.
"...like...
FIX INSOMNIA
-video- ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"
WORD:
The point of giving your word, as landmark defined, is to take the human BS out of the picture completely so that all that remains is the sentient being.It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual. It means that none of that even factors in. It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.
As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.
It's the only "true integrity" because it's the only integrity that will not be reasoned with. It's true discipline.
And THAT'S what I've lost completely.
As long as that's not important to me, the morning ritual is a lost cause. So it's time to choose.
Traffic: Affiliation / Advertising, How to reach out
Rediscovered this little gem on socialnetworkingchallenge.blogspot.com and it's pretty much the whole game right here so I figured I'd repost.
Kind of neat that I've spent years becoming an excellent cold caller :).
Web Design
Quote from one of the January '15 posts:"...like...
FIX INSOMNIA
-video- ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"
GOALS
This is the project for the rest of Q3 (meaning this week since this is the last week) in the spirit of ramping up for an EPIC Q4.
I have a list of 19 OBJECTIVES. The goal will be to complete them all in Q4 so I can get to traffic in early 2017.
Part of the goal will be to sort other obstacles and objectives into a list of "to do later" so I train myself to stay consistent to the objectives at hand.
19 Objectives. 12 weeks, 10 Sundays, 150 hours. Can I pull it off?
How will you complete them on time?
If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?
Let's get in the mentality of making an EPIC Q4.
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html
...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html
Other goals for THIS WEEK:
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html
...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html
Other goals for THIS WEEK:
- Make the Daily Review sheets (BOTH, ROARS, and LEAF... and make a packet for Roars that is BOTH + ROARS + REST OF PACKET, and a packet for leaf that is BOTH + LEAF + REST OF PACKET.)
- Morning Ritual more clearly written out step by step (including time for washing hands and mouth-guard, putting on music, etc) so that starting Monday, October 3rd, Q4 follows MY WORD 100%.
Monday, August 8, 2016
Q3 PTC Day 30
6p - 7:30p
Dad's idea review then onto editing part 2.
There is a paradox about all this that is really difficult to overcome. That is they already have read many claims that say " I have the one and only final solution that they are looking for." Reminding them of the fact only makes it more unlikely that they will be willing to try your cure.
Other wise good quality personable and genuine.
Thinking I need to say early on "This isn't some balony 1 size fits all solution like other things you've probably seen before, but it is an idea you need to know about if you're serious about fixing your insomnia." or something like that.
Need to handle that rebuttal right away. At the same time, I have to thing AIDA (Attention -> Interest -> Decision/Desire -> Action) -- I have to catch their attention
So it would start:
"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this website isn't about some phony magic solution that'll fix everything for you. That being said, if you're serious about fixing your insomnia, you need to know some fundamental causes of it, and I would like share a new breakthrough idea with you that you’ve never heard about before."
----
For now, I need to sleep on it.
I definitely want to handle this right away, but you can't argue with hard #'s. The #'s, the "people" if you will, have spoken. Here is the path PROVEN successful through years of data:
“At Last! You Can Fall Asleep When Needed — Even If You’ve Already Tried The Doctor, Pills, & Other Useless Remedies!”
I’ll show you step-by-step how to stop your insomnia - no matter how hard you’ve tried before.
So, my 2% sales conversion ratio comes from telling people exactly that -- "I have the one solution" -- and dad wouldn't buy it, but hey, dad is a lot smarter, a lot more cautious, and also isn't suffering from dehabilitating insomnia to the point where he's practically forced to listen to crazies like me express their amazing "secret" solutions.
I've got to test with this first... and keep in mind:
1. This is why, within a couple of minutes, I actually SHARE what the solution is all about -- that's where I go from "showoff liar" to "this might be for real"
2. I address it in the long version of the video.
-DON'T scrap the "secret magic" formula that's proven successful. This stuff WORKS, and it's PROVEN. What I need is TRAFFIC, not a new entirely different marketing strategy.
REFINED:
"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this isn't some phony magic solution that'll fix everything for you. That being said, isn't it time you got some information that gets down to the fundamentals about how insomnia ACTUALLY works?"
The rest of the video is good... but this first line... well... it is PARAMOUNT... and an easy fix at this point. So I've shared the above with dad and I will give this 24 hours for some feedback. In the mean time, I have a lot of work to do.
Dad's idea review then onto editing part 2.
Dad's email:
There is a paradox about all this that is really difficult to overcome. That is they already have read many claims that say " I have the one and only final solution that they are looking for." Reminding them of the fact only makes it more unlikely that they will be willing to try your cure.
Other wise good quality personable and genuine.
My Reply -- "Handle this rebuttal right away":
In the long version i say things like about "a solution taylored to your personal problems" that i believe we put in to address this.\Thinking I need to say early on "This isn't some balony 1 size fits all solution like other things you've probably seen before, but it is an idea you need to know about if you're serious about fixing your insomnia." or something like that.
Need to handle that rebuttal right away. At the same time, I have to thing AIDA (Attention -> Interest -> Decision/Desire -> Action) -- I have to catch their attention
So it would start:
"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this website isn't about some phony magic solution that'll fix everything for you. That being said, if you're serious about fixing your insomnia, you need to know some fundamental causes of it, and I would like share a new breakthrough idea with you that you’ve never heard about before."
----
For now, I need to sleep on it.
I definitely want to handle this right away, but you can't argue with hard #'s. The #'s, the "people" if you will, have spoken. Here is the path PROVEN successful through years of data:
“At Last! You Can Fall Asleep When Needed — Even If You’ve Already Tried The Doctor, Pills, & Other Useless Remedies!”
I’ll show you step-by-step how to stop your insomnia - no matter how hard you’ve tried before.
So, my 2% sales conversion ratio comes from telling people exactly that -- "I have the one solution" -- and dad wouldn't buy it, but hey, dad is a lot smarter, a lot more cautious, and also isn't suffering from dehabilitating insomnia to the point where he's practically forced to listen to crazies like me express their amazing "secret" solutions.
I've got to test with this first... and keep in mind:
1. This is why, within a couple of minutes, I actually SHARE what the solution is all about -- that's where I go from "showoff liar" to "this might be for real"
2. I address it in the long version of the video.
In conclusion...
-DO follow dad's advice and try to address this rebuttal in the first 10 seconds.-DON'T scrap the "secret magic" formula that's proven successful. This stuff WORKS, and it's PROVEN. What I need is TRAFFIC, not a new entirely different marketing strategy.
REFINED:
"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this isn't some phony magic solution that'll fix everything for you. That being said, isn't it time you got some information that gets down to the fundamentals about how insomnia ACTUALLY works?"
The rest of the video is good... but this first line... well... it is PARAMOUNT... and an easy fix at this point. So I've shared the above with dad and I will give this 24 hours for some feedback. In the mean time, I have a lot of work to do.
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