Daily Post Thursday

Today I am watching an Ed Dale training.

WOW interesting... I remember when I "burned the ships" on college... and here is Ed Dale explaining excellently why that is a terrible idea, AND AFFIRMING THAT THE BETTER WAY TO GO IS TO ACHIEVE "BOTH", the concept that took me up until about a year ago to figure out.

http://www.eddale.co/general/burn-the-ships-and-hail-marys

Looks like it's focusing on YOUTUBE traffic.  Apparently it's one of the best ways now, and he points out that most of the training on it at the moment is failing.

5 steps youtube conversion

1. Youtube Recon
2. The Youtube Traffic Trifecta
3. Getting more clicks
4. Building your list
5. Getting more sales

1:

What is the competition doing, what ads come up on the videos?

Keyword research, youtube & adwords tools

2:

-Jump the line -- make your video show up at the top of a search list by being the "AD" video at the top.
-In-stream ad -- most of the time, the video ad before the video you want to watch has NOTHING to do with the video its on.
HOWEVER, if they are highly related, the CTR goes through the roof.
-Remarketing Booster -- offer
-Video Optimization - thumbnail, name, tag, description -- all help for the ranking

3:

Take their attn and redirect to funnel

Power Tips

a. expert postioning -- how you start your video should speak to their core desire and what they will get (benefits) from watching your video, and it must be different from other videos

b. making it obvious where to click (annotations, youtube cards (similar, works on mobile), CTA overlay, ad URL in the bottom left (but that one is not obvious), add descriptions in the link ("by the way, if you are on a mobile device, check the video description for the link")

c. overlay templates -- make an overlay graphic showing where to click

d. keep video to 2-3 min

e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce.

4:

Squeeze page....... think I got this from here?

High value lead magnet tips:
-instantly consumable
...basically i got this..... solve their problems, yeah yeah...

Don't forget HEADLINE IS THE MOST IMPORTANT THING!!! STILL!!!
MAKE IT RELATE TO "e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce."

--Strong supporting image... image that sums up what they are going to get (image show casing the sleep mastery -- so like a picture that has a diagram on a training slide saying something at the top like "the 5 step system to get consistently good sleep every night")

5:

-acknowledge they subscribed -> provide value and position as tutorial -> limited time offer (sell the advanced series at a "break even" price)

Then you make your money on back end offers (mastery)
-value stacker
-internal launch
-webinar funnel (mastery webinar -> more mastery secrets funnel -> mastery product)

Day 8

DAY START:

So, not going to worry about "porting" or "how to wordpress" right now:

"

• Understand what will be needed to port over:
  -Domain redirecting?
  -Wordpress / Site code setup on new server?  Is it just copy and paste?
  -What else, if anything, do I need to do to get everything operating on AWS?
• Answer these questions:
  -Port... or reinvent?

"
Because I wrote this before I knew if I was going to port... or reinvent.

I am going to reinvent.

First thing I want to do is get a better SEO site / blog style.  Today is about:
-Finding the best SEO premade site designs
-Choosing the design that best fits my vision for the reinvention.

((I shall start by taking a peak at Ed Dale's "the challenge".  If I am unimpressed I will have a look at STOMPERNET

Okay so those are both dead lol))

Read the "Top 18 SEO Myths of 2015" off of hubspot

Looks like now-a-days SEO has had several super updates to elimitate the old keyword optimization ways of the past, instead focusing on the intention behind the keyword and the quality of the site and it's content...

Great news, really, for someone who developed a top notch, market leading product like me... I can provide value for days, and now they are saying:

-No multi-site tactics -- stack all your quality on your home site.
-No doing TONS of pages on the site -- make only super high quality pages, the more of THOSE the better.
-No more spamming links or using keywords repetitively -- think linking from related pages, not anchor text (authority sites linking to you are still key, so this opens up the opportunity to spend more time developing campaigns to guest blog and add value to the big guns in exchange for a link to your website.)
-No more keyword spamming the H1 tags, no multi-H1s and etc -- keep word choice tightly related, but as human as possible.
-Think value and building the best, simplest, most satisfying web experience possible.

New Web Design for a Conversion-Effective Site that's SEO Friendly and Incredibly Satifying to Users (low bounce rate is a goal!)

So now I'm looking at Templates that reflect this.  I want one like yourleafnow.com ... that's the 2015 way to stand out and impress IMO.

http://www.templatemonster.com/ (I looked at the more modern "Cherry" designs... see timeline at bottom) to buy.  Definitely considering it.  Want to shop a little and make sure the deal is good and get some reviews on them first, but I like the idea a lot.  Video at the top and scroll down to be guided through all the other content and solutions.

ex. http://www.templatemonster.com/demo/52603.html

Like:

FIX INSOMNIA
-video-  ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)

TheVault.bz

As I did all this today, I have put requests on thevault's IRC to get back in, since I have been (fairly) removed from their site.  Looks like my account was shut down, as I have no automated way to re-activate.

Keep in mind, you are a trained account executive.  You can, and will, get back in.  This is the place to start for all Internet Marketing 2015 resources.  Just like you can get the attention of the big guns on the web in the insomnia field.

In Conclusion

Another big day for the renaissance and "doing both".  

I found out today I can't be too rigid with my goal of having wordpress done on AWS -- I need to select a SEO friendly website style/template first and then figure out how to implement it.

On the other hand, I've got a design in mind, and I have a source for templates, so now it's just about exploring that.

My goal for the rest of the week is:

1. Select a website template / code.

2. Begin implementing it.

By the end of next week, I want howtofixinsomnia.com to have all the framework complete, just waiting for me to color in the content.

Fuck this is fun!!  :)