Q4 2016 PTC Day 15

6p - 7p

Obj 1.4: 1/4 -- Top 10 Insomnia Remedies / Item 3 of home page.

Up first: Do I want top 10 I/R or something else?

The Fate of Top 10 Insomnia Remedies

Is not on my website.

Here's the thing -- I had a great idea making it a separate website, because the kind of traffic that is searching for "quick insomnia remedy" isn't the same kind of traffic looking for a deep, permanent cure to chronic insomnia.  They are the 1/4 that is more common.

Of those 1/4, there's 3 kinds of insomniacs:

1. The person who's having trouble sleeping right now, but this isn't normally a big deal... it's honestly not THAT big of a deal right now.
• This guy isn't going to buy anything, and makes up at least half of my traffic.
2. The person who's been having a lot of trouble sleeping recently and is so frustrated that they are ready to buy something that'll get this problem solved in a snap
• This guy's ready to buy sleeptracks and other affiliate offers that can be sold here.  Uncommonly, some of these guys, maybe even just out of curiosity, can be reeled in to my content at the remedies stage and will buy the basic product.
3. The 1/10... the serious, chronic insomnia who's looking for a new fix to help them out.
• These insomniacs are used to spending money, and may as well help me out buy buying some affiliate stuff.  They might even come back a few times and buy everything... eventually even my product... which should then ultimately result in their purchase of mastery.

Why separate them?  Wouldn't it be better to drive ALL traffic back to my site so I make more sales that actually matter????

This is a very good question, and it's worth a lot of thought:

KEEP ON 1 SITE	MAKE 2 SITES
After all, more than half my keywords, and certainly the VAST MAJORITY of the insomnia traffic lies in the "remedies" set of keywords, and I want AS MUCH TRAFFIC AS I CAN GET.	These are two entirely different markets -- so any selling worth while in the remedies market is going to be far more powerful and credible on a remedies based website, which means more affiliate commissions.
It's always going to be MUCH HARDER to get them to jump through hoops like 1 site to another vs. wandering around my website and stumbling into my product.	More qualified traffic to howtocureinsomnia.com, which means better SEO performance on my core site and will improve everything else I do with regards to SEO.
More anchor links to 1 site means building authority faster at one site and roping in more traffic with a google listing like:   How To Cure Insomnia          -Top 10 Insomnia Remedies	2 SEO-AUTHORITY-SITES supporting each other giving eachother credibility will be naturally much better for SEO building long term.
One Strong Weapon to approach the market, potential partner sites, etc.	Two Weapons for more versaltility, sneaky promotions, etc.

Keep working on this... although I'm leaning towards two sites.  Short term, it's probably a bad idea, as I would be able to mine the max traffic to 1 site easier.  Of course, I can always do it for a little while to howtocureinsomnia.com/top10insomniaremedies anyways... but it'll suck when I have to remove all internal links going to that page to hide the fact that my top10 site is a fraud.  But that will work.

Long term, there just needs to be 2 sites just because it's that much more legit.  That way I can forge relationships from 2 different angles, sell affiliate products with authority, have 2 SEO-AUTHORITY-SITES supporting eachother, etc.... all natural reasoning and logic points to this.

ONE THING DOES NEED TO BE SAID -- IN THE PAST, TOP 10 HAS BLATANTLY PROMOTED HOWTOCURE.  THIS CANNOT BE ALLOWED NEXT TIME AROUND, IT HAS TO BE WAAY SNEAKY.

So plan is:
2017 -- all traffic and links to howtocureinsomnia.com (home or /top10insomniaremedies)
2018+ -- start focusing all traffic building in the remedies arena to top10insomniaremedies.com

ALSO, this will let me start an alter-ego that can go back into the forums that mr. cahoon posted in and be like "man, cahoon, what 'choo talking about?  top10ir.com dawg, just go there!"  So I can hit all the familiar places AGAIN, and in theory I'll have all that saved (i can at least trace my own backlinks) so it'll be really fast driving all these links since i'll have done it already!!

Anyways... EITHER WAY, the top 10 list does NOT belong on the home page.  This is not the place to go sending people to 10 different websites / product pages / etc... I want my home page to actually be more focused on "How to CURE insomnia."  Top 10 here is kind of a sell out.

SLEEP TIPS, however, are HUGE value for the home page.  That catches all the category 1 & 2 insomniacs who are about to leave the site but then go "Oh shit, what's this?  THERE WE GO!"

And having a "featured product" high commission sleep tracks thing going on would be pretttty sweet.

SO, NEW ORDER:
1. video
2. TIO
3. Sleep tips
4. Product Review: SleepTracks
5. Blog
6. About James Cahoon

Yes, I know you want your stupid FAQ.  There's no reason to do that tho... it's just clogging up space, you have no value proposition for it or real purpose.  Toss 'er out now.

Q3 PTC Day 78

9:30a - 6:30p

9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.

Habit Gravity & The Significance of a Morning Ritual

"

8/21/2016	4	4.75	4.75	NA	3.5	4.25	AUG Goal:	4.625		NA	Y	Y	NA	NA	50%
8/28/2016	3.75	4	4.25	4	3.5	3.90	AUG AVG:	4.25		R	R	R	Y	R	90%
9/4/2016	NA	3.75	4.5	3	4.25	3.88				R	NA	Y	Y	Y	62.50%
9/11/2016	5.5	4.25	4	3.5	4	4.25				R	R	N	N	R	60%
9/18/2016	4.25	3.5	4.75	4	3.75	4.05	SEP Goal:	4.75		N	Y	N	R	N	30%

"

The above table shows a time period long enough to know for certain that habits have been set in place.

You can see what kind of habits those are.

They will continue indefinitely unless changed.

And change WILL TAKE ANOTHER 30 DAYS.

That means you WILL START Q4 NATURALLY SMALL.

Starting to ramp up for Q4 now is important.  Vacation time is NOT important, I'm not overwhelmed or over worked.  I've been working 40-50 hour weeks which pretty much IS a vacation for me.  I feel fresh.

So it's time to start Q4 now.  Like last year when I had a ramp up week.  Except this time Q4 ramp up week is also the final week of Q3.  And like any ramp up week, the scores don't factor in to Q4's final #'s.  They just factor into Q3's final #'s.

...

Morning Ritual.  Let's review and make a Q4 decision on whether or not it will be word, and if it is word, then the significance of word must be reviewed.

It's pretty clear that I've lost all grasp on Landmark's concept of what it is to give your word and the significance of it.

WORD:

The point of giving your word, as landmark defined, is to take the human BS out of the picture completely so that all that remains is the sentient being.

It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual.  It means that none of that even factors in.  It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.

As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.

It's the only "true integrity" because it's the only integrity that will not be reasoned with.  It's true discipline.

And THAT'S what I've lost completely.

As long as that's not important to me, the morning ritual is a lost cause.  So it's time to choose.

Traffic: Affiliation / Advertising, How to reach out

Rediscovered this little gem on socialnetworkingchallenge.blogspot.com and it's pretty much the whole game right here so I figured I'd repost.

Kind of neat that I've spent years becoming an excellent cold caller :).

Web Design

Quote from one of the January '15 posts:

"...like...

FIX INSOMNIA
-video-  ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"

GOALS

This is the project for the rest of Q3 (meaning this week since this is the last week) in the spirit of ramping up for an EPIC Q4.

I have a list of 19 OBJECTIVES.  The goal will be to complete them all in Q4 so I can get to traffic in early 2017.

Part of the goal will be to sort other obstacles and objectives into a list of "to do later" so I train myself to stay consistent to the objectives at hand.

19 Objectives.  12 weeks, 10 Sundays, 150 hours.  Can I pull it off?

How will you complete them on time?

If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?

Let's get in the mentality of making an EPIC Q4.

NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.

Q4 is going to be about completing EVERY item on the list.  Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.

Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.

This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind.  As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.

By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.

Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html

...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html

Other goals for THIS WEEK:

• Make the Daily Review sheets (BOTH, ROARS, and LEAF... and make a packet for Roars that is BOTH + ROARS + REST OF PACKET, and a packet for leaf that is BOTH + LEAF + REST OF PACKET.)
• Morning Ritual more clearly written out step by step (including time for washing hands and mouth-guard, putting on music, etc) so that starting Monday, October 3rd, Q4 follows MY WORD 100%.  

Daily Post Thursday

Today I am watching an Ed Dale training.

WOW interesting... I remember when I "burned the ships" on college... and here is Ed Dale explaining excellently why that is a terrible idea, AND AFFIRMING THAT THE BETTER WAY TO GO IS TO ACHIEVE "BOTH", the concept that took me up until about a year ago to figure out.

http://www.eddale.co/general/burn-the-ships-and-hail-marys

Looks like it's focusing on YOUTUBE traffic.  Apparently it's one of the best ways now, and he points out that most of the training on it at the moment is failing.

5 steps youtube conversion

1. Youtube Recon
2. The Youtube Traffic Trifecta
3. Getting more clicks
4. Building your list
5. Getting more sales

1:

What is the competition doing, what ads come up on the videos?

Keyword research, youtube & adwords tools

2:

-Jump the line -- make your video show up at the top of a search list by being the "AD" video at the top.
-In-stream ad -- most of the time, the video ad before the video you want to watch has NOTHING to do with the video its on.
HOWEVER, if they are highly related, the CTR goes through the roof.
-Remarketing Booster -- offer
-Video Optimization - thumbnail, name, tag, description -- all help for the ranking

3:

Take their attn and redirect to funnel

Power Tips

a. expert postioning -- how you start your video should speak to their core desire and what they will get (benefits) from watching your video, and it must be different from other videos

b. making it obvious where to click (annotations, youtube cards (similar, works on mobile), CTA overlay, ad URL in the bottom left (but that one is not obvious), add descriptions in the link ("by the way, if you are on a mobile device, check the video description for the link")

c. overlay templates -- make an overlay graphic showing where to click

d. keep video to 2-3 min

e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce.

4:

Squeeze page....... think I got this from here?

High value lead magnet tips:
-instantly consumable
...basically i got this..... solve their problems, yeah yeah...

Don't forget HEADLINE IS THE MOST IMPORTANT THING!!! STILL!!!
MAKE IT RELATE TO "e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce."

--Strong supporting image... image that sums up what they are going to get (image show casing the sleep mastery -- so like a picture that has a diagram on a training slide saying something at the top like "the 5 step system to get consistently good sleep every night")

5:

-acknowledge they subscribed -> provide value and position as tutorial -> limited time offer (sell the advanced series at a "break even" price)

Then you make your money on back end offers (mastery)
-value stacker
-internal launch
-webinar funnel (mastery webinar -> more mastery secrets funnel -> mastery product)