Using your wakeup alarm to fall asleep

You know how the easiest time to fall asleep is in the morning right after you hit snooze on your alarm?

What if you could create that feeling when you actually needed it the most?

This concept goes along the lines of "trying to stay awake" to fall asleep... but taking it to an entirely more insane level.

If you don't fall asleep within 30 min, trying to stay in bed so it will happen is setting yourself up for failure anyways, so don't let that happen.  What kind of sleep would you get anyways?  Even if it does happen, it'll be light, fragmented sleep, and you'll be awake 2 hrs later and even more miserable.

Instead, put into practice a meditation or other tactic that you need to practice, and instead of trying to fall asleep... or even trying to stay awake, but really, subconsciously, STILL trying to fall asleep whether you realize that's what you're really wanting or not... go to the next level and set an actual alarm to go off at the end of your practice.

If trying to stay awake really puts you to sleep, then setting an alarm is the ultimate way to set yourself straight that staying awake is really the goal.

This requires 2 goals to be achieved - one within the timer, and one to follow the timer.  For me, it's to have a legit meditation session, and the timer is the way to dedicate as much as possible into a 5, 10, or 15 min integral and be interrupted at the end to see if I achieved the goal or ended up getting lost in my head.  

The SECOND goal of a SECOND, NON-TIMED (or second timed, third non-timed... etc.. END goal is non-timed) practice to follow up the main one.  You know, so I'm both (A) Not going to go back to trying to fall asleep and (B) So that I also don't keep getting woken up by alarms all night.

When I legitimately make the mediation my goal and set a 5 min alarm, then something *MAGICAL* happens.

I get the EARLY MORNING SNOOZE AFFECT on my ability to fall asleep.  When the alarm goes off and it's on to the second goal, I feel like I'm snoozing the alarm a little bit.

If it doesn't, that's good too - it means I'm achieving my goal of staying awake.  Which means the human nature is going to kick in and start fighting me soon - I just need to set another alarm or two to trigger it.

Q3 PTC Day 51

4p - 6:45p


4-5p - make slides, edit
5-6p - LEAF + budget planning

gogo

LEAF WORK:

Steeple
-get Petedge invoice
-get EHBS invoice (Asiel Hernandez ehbsolutions1@gmail.com)

B&A Labs
-ask for one without filters
...

-HD slide image created.
-Title image in HD size created... still needs a little work.

HOW TO SELL STANDARD QUALITY VERSION OF THE PRODUCT (since they will be advertised in HD but buying SD

Save $10 with FREE HD Upgrade.* 

*HD version (retailing @ $59.97) is currently unavailable, but you'll receive a free copy once available.

...So this way I can sell the lower quality version without tricking anyone, since the advertising was done in HD.

Q2 PTC Day 57

MONDAY = SUNDAY (Since it's Memorial Day Weekend)

12p - 9p.  I know, ran too late... but i took my vit a at 9am and I have been getting to sleep later and waking up earlier, so like, whatever.

ROARS Work:

THE VIDEO NEVER REALLY WORKED THAT GREAT.

Think about it.

The test was done to people who were already sold and it was done in an EMAIL format.

They probably skipped RIGHT OVER all the stuff they'd already seen on my website and went right to the juicy stuff.

Leading with the salesy stuff, especially in a video where its hard to skip to the meat, just leads to the thinking, "There's no steak here, just another sleep sales thingy."

Instead, deliever a sneak peak at the secret first.  Give them the steak.  Then, once they've had a bite and are thinking about more, sell them on how amazing the steak is.

And the beauty of that is they can go ahead and opt-in any time they are ready to eat the steak.  That's how it should be designed.

So, here's how the video is being re-structured on website (see it on google doc):

1. The beginning will be like the UNDER 3 MIN version they can find on youtube.
2. To learn more, get my free guide by giving your email.
3. THEN SALES #1 HERE MOVED FROM BEFORE: If your tired of x, sick of y, z... then you NEED to hear about this breakthrough.
4. It is my most valuable piece of work, it explains how to cure insomnia and includes 3 q's dr's cant ans...
5. Even I didn't get it.  Even sleep experts dont get it.  Then I had an EPIPHANY.  And now its a works every time method.
6. You're preventing your own sleep.  That's why nothing working for you.
7. THEN SALES #2 HERE MOVED HERE: It's always been the same old thing... of course you do want... but you've tried so much, you dunno who or what to believe anymore.
8. Fortunately, this "Dark Age" @ end.  There's been a new breakthrough in the insomnia world. --> to END OF VIDEO.

Pricing Thoughts

For the How to Cure Insomnia Video Series, I am thinking anywhere from $47 - $65 -- and saying this is discounted from $79.95 - 89.95.  I have testing to know it sells well in this range and the market is in this range.  70+ seems like too much -- ppl on the fence aren't going to pay it, if they do they'll want a refund once they see how short the content is.  under 39.95 i believe would devalue it to the point where a lot of people think this can't actually be any different than everything else, and i imagine just about anyone who would pay 20-40 for this will find a way to pay 40-60 for it.

Anyways, at the end of the day, it'll require price point testing.  $80-140 might be the hot spot for all I know, or it might end up getting 2% sales at 60 but 12% sales at 30.   I will need to test all these points for that reason, but to do that, I will need a lot of traffic.  So worry more about it then.

Mentality Work: ACTUALLY Doing It is all you are missing!

Your tools on the daily review, page 2 are FAR MORE THAN WHAT I NEED TO BE A 5.

SO LONG AS...

YOU ARE UNREASONABLE ABOUT CONSISTENTLY USING ALL OF THOSE TOOLS!!!!

If you actually FULLY EMBRACED AND UPHELD the goal of "Mental Mastery", you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Keep on top of the pulse of intensity" you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Kicking trolls whenever they arise", you'd be a 5+.

etc.

These tools are more than good enough.  You don't need any more info, you're not missing any secrets.  It comes down to your willingness to consistently uphold these tools throughout the day.  To treat all predetermined choices as your word, where you are unreasonable about following them, and to actually just do it consistently all day.  So that you are unreasonable about doing everything with the intensity game / mindfulness game because that's how you do anything.

Like actually having enough mental mastery to keep observing your mind several times an hour so you could keep in control of what kind of thoughts are occurring.

Like actually being on top of your sense of intensity to stay in the 1-up game 50 minutes at a time every hour.

Like actually having 90%+ positive thoughts because of how frequently you are catching and how effectively you replace them with more helpful thoughts, causing you to keep laughing at how much better the replacements are than the originals.

In the morning, you should ask "Am I serious enough, focused enough, and motivated enough to be a 5 today?"

If the answer is no, focus on turning a 3-3.5 day into a 4-4.5 day and talk about bringing the lower end of the average up so that my overall average is good.

If the answer is yes, focus on FULLY EMBRACING AND UPHOLDING those tools so that it's not "what you can pull off" but instead it's "Holding onto as much as you can, letting as little slip away as possible."  Because there's no reason you can't do all those things.  So you either have the willingness to do them or not.  Don't be reasonable.

You're either going for a 5, or your not.  Make a choice, don't just try to see what you can pull off.