Also, since it's an exponential function, it starts at (0,1). Meaning, to even start playing, I need a sale.
So I am STARTING with zero integrity, and even worse, I can't even start without my first sale. So the game starts at the end of the second day in with a requirement to quantum jump onto the board with my first sale.
On the upside, it's refreshing to be in a place of zero integrity. There's nothing to lose. And, if I even get 0.33% integrity, that'd be my first sale! So even a tiny sliver of integrity in this game is a fairly massive accomplishment.
Assuming I make a sale, the next massive leap is to really start playing the game - to get a chance at winning the game (or at least getting a sizable chunk of integrity.) That step requires profitability.
Now, if my first sale costs more than I made (most likely scenario), there's no way to go exponential - I'd run out of money pretty quick. So, actually having a chance at winning this game is completely dependent on profitable marketing. That's the leap I've gotta make to get in the game.
Once I'm in the game, step 2 is MAX OUT my advertising game, at least in the immediate sense.
Step 3 is drive affiliates and influencers. Unless step 2 is wildly successful, I will need one, the other, or both to go exponential.
This is simplistic, of course... there's a lot more to it, for example:
- Profitable advertising will likely only happen from re-targeting and email list content. Average people buy after being exposed SEVEN times. So I'm probably going to need to hit as many people on my list as possible a minimum of 7 times to even start seeing advertising profitability. Therefore, it's likely to take 8-12 weeks to even get a chance at winning the game.
_ - Even with the email list and stuff going, I can't just email them crappy tips - I'll just turn people off. I have to be releasing really solid content on a regular basis. And, that can't just be on email, it's gotta be on the website / blog to establish some pages on the website so people actually kind of trust that I'm a real thing, and it's gotta be on Facebook / Instagram / Youtube / Twitter, so people kind of think I might actually be somewhat legitimate.
_ - AND, it's not enough to just be out there! I will start with no followers, no likes, no favorites, no interaction at all. People will be turned away from buying just because I'm clearly unpopular. Plus, as long as I'm unpopular, affiliates will likely avoid me and influencers won't even give me the time of day. So... there's a lot of work to do just to get this ball rolling, and any percentage is a hell of a lot better than no percentage. This game is heavily rigged against me. Wish me luck!
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