Q2 PTC Day 58 - Month End Review

5p - 6:15p

So, yeah, I got like 2-4 hours of sleep last night.  gj with the whole addy at 9 and work till 9 thing, thanks.  lol

MAY REVIEW

Goals Established Day 42 (May 15th):

Goals:

SMART Goals are good below, for now.

SMART Goals for May:

-Video one finished, rendered.

-Page one functional & user appealing, video plays on it.

MINIMUM Goals for May:

-Video one re-write complete + audio recorded.

SMART Goals for Q2:

-Videos 1-5 finished.

-Pages for them functional & user appealing, videos play on them.

-Opt-in works, website is close to ready for selling.

MINIMUM Goals for Q2 (same as SMART Goals for May):

-Video one finished, rendered.

-Page one functional & user appealing, video plays on it.

MAY: Minimum goals surpassed
-rewritten several times
-all audio recorded
-most editing done
-youtube v. recorded and edited

SMART Goals failed -- but upon reviewing the importance of this video (along with the youtube video) as being literally the most leveraging piece of content I have in all future advisertising and traffic endevors, I realized that several re-writes and a lot of reworking was in order.  Now it is close to being finished.

Re-eval of Q2 Goals:
Smart Goals are out.  The second video may need to be re-recorded... at the very least, it's going to take a bit of work to make the new mic work with it.  Minimum goals for Q2 are still the same, that should be stupid easy to finish off this vid and get it working on a user appealing web-page.

SMART Goals for Q2 (aka June) need to be made.  I would think that it's vids 1-4 + their pages up, running, and user appealing.  The 5th video is going to take a lot of work so I am thinking that is a Q3 thing.

GOOD WORK THIS MONTH!
-77.5% CDH Integrity -- NEARLY @ GOAL!
-At least 20-30 hours put into website in basically 2 weeks.
-Size during CDH's has been improving and overally fairly solid.

AND JUST THE FACT THAT YOU ARE LEGITIMATELY BEING AN ENTREPRENEUR AGAIN, BACK IN THE RENAISSANCE, AND BACK ON YOUR LIFE PATH IS FANTASTIC!!!!

The only problem is LEAF size, at 4.22 avg in May.  You can do better -- just realize this:

-Sentient being separation and observing yourself is an easy way through almost anything.

-You must ACTUALLY PURSUE THE GOAL of mental mastery and 3x daily meditations.

-You must ACTUALLY play the 1-up game / intensity game every hour of the day except 10-12 and 3-4.  You must actually want to keep your finger on the pulse of intensity.

-You must ACTUALLY catch AND THEN REPLACE trolls, you must ACTUALLY address the bad ones against Eric, T, Sean, the resistance, the rebel, the pride, the ego... and ACTUALLY reprogram these.  You can't keep missing these!!!  It's the dumbest thing ever that you don't see these trolls right in front of your face.  You must actually be in active pursuit of them, see them as opportunities to reprogram (and therefore, my BEST opportunities to grow) as they arise, reprogram them via catch and replace, and then you'll laugh at how extreme the contrast is between the shitty thoughts that have been running the show and the good thoughts that lead to happiness and the good & right way.  It's literally what that paper "what does it take to get it across to you what the good & right way is?" is talking about.

Q2 PTC Day 57

MONDAY = SUNDAY (Since it's Memorial Day Weekend)

12p - 9p.  I know, ran too late... but i took my vit a at 9am and I have been getting to sleep later and waking up earlier, so like, whatever.

ROARS Work:

THE VIDEO NEVER REALLY WORKED THAT GREAT.

Think about it.

The test was done to people who were already sold and it was done in an EMAIL format.

They probably skipped RIGHT OVER all the stuff they'd already seen on my website and went right to the juicy stuff.

Leading with the salesy stuff, especially in a video where its hard to skip to the meat, just leads to the thinking, "There's no steak here, just another sleep sales thingy."

Instead, deliever a sneak peak at the secret first.  Give them the steak.  Then, once they've had a bite and are thinking about more, sell them on how amazing the steak is.

And the beauty of that is they can go ahead and opt-in any time they are ready to eat the steak.  That's how it should be designed.

So, here's how the video is being re-structured on website (see it on google doc):

1. The beginning will be like the UNDER 3 MIN version they can find on youtube.
2. To learn more, get my free guide by giving your email.
3. THEN SALES #1 HERE MOVED FROM BEFORE: If your tired of x, sick of y, z... then you NEED to hear about this breakthrough.
4. It is my most valuable piece of work, it explains how to cure insomnia and includes 3 q's dr's cant ans...
5. Even I didn't get it.  Even sleep experts dont get it.  Then I had an EPIPHANY.  And now its a works every time method.
6. You're preventing your own sleep.  That's why nothing working for you.
7. THEN SALES #2 HERE MOVED HERE: It's always been the same old thing... of course you do want... but you've tried so much, you dunno who or what to believe anymore.
8. Fortunately, this "Dark Age" @ end.  There's been a new breakthrough in the insomnia world. --> to END OF VIDEO.

Pricing Thoughts

For the How to Cure Insomnia Video Series, I am thinking anywhere from $47 - $65 -- and saying this is discounted from $79.95 - 89.95.  I have testing to know it sells well in this range and the market is in this range.  70+ seems like too much -- ppl on the fence aren't going to pay it, if they do they'll want a refund once they see how short the content is.  under 39.95 i believe would devalue it to the point where a lot of people think this can't actually be any different than everything else, and i imagine just about anyone who would pay 20-40 for this will find a way to pay 40-60 for it.

Anyways, at the end of the day, it'll require price point testing.  $80-140 might be the hot spot for all I know, or it might end up getting 2% sales at 60 but 12% sales at 30.   I will need to test all these points for that reason, but to do that, I will need a lot of traffic.  So worry more about it then.

Mentality Work: ACTUALLY Doing It is all you are missing!

Your tools on the daily review, page 2 are FAR MORE THAN WHAT I NEED TO BE A 5.

SO LONG AS...

YOU ARE UNREASONABLE ABOUT CONSISTENTLY USING ALL OF THOSE TOOLS!!!!

If you actually FULLY EMBRACED AND UPHELD the goal of "Mental Mastery", you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Keep on top of the pulse of intensity" you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Kicking trolls whenever they arise", you'd be a 5+.

etc.

These tools are more than good enough.  You don't need any more info, you're not missing any secrets.  It comes down to your willingness to consistently uphold these tools throughout the day.  To treat all predetermined choices as your word, where you are unreasonable about following them, and to actually just do it consistently all day.  So that you are unreasonable about doing everything with the intensity game / mindfulness game because that's how you do anything.

Like actually having enough mental mastery to keep observing your mind several times an hour so you could keep in control of what kind of thoughts are occurring.

Like actually being on top of your sense of intensity to stay in the 1-up game 50 minutes at a time every hour.

Like actually having 90%+ positive thoughts because of how frequently you are catching and how effectively you replace them with more helpful thoughts, causing you to keep laughing at how much better the replacements are than the originals.

In the morning, you should ask "Am I serious enough, focused enough, and motivated enough to be a 5 today?"

If the answer is no, focus on turning a 3-3.5 day into a 4-4.5 day and talk about bringing the lower end of the average up so that my overall average is good.

If the answer is yes, focus on FULLY EMBRACING AND UPHOLDING those tools so that it's not "what you can pull off" but instead it's "Holding onto as much as you can, letting as little slip away as possible."  Because there's no reason you can't do all those things.  So you either have the willingness to do them or not.  Don't be reasonable.

You're either going for a 5, or your not.  Make a choice, don't just try to see what you can pull off.

Q2 PTC Day 53

5:30p - 6:45p

It's amazing to me that I dont want to do the most important thing in my whole life.  I should be yearning for it.

Consisting discipline comes down to willingness.  I must be willing to commit myself fully right now.  I must WANT the pain.  I must have the goal of feeling like im stretching my brain to the point of a headache, forcing myself forward through the feelings of resistance.  I must love those feelings.  That is the secret to victory.

I shall begin with a meditation with this in mind.  15 min and start by 5:30.

Editing of what I have is more or less done.  

Next up: Re-recording sections.  Make sure you listen to "Walker on insomnia" first.

Then re-edit, mix in the slides, render, and get that shit online!  (May also need new online video player and might wanna use an html amazon aws player.)
^
^
^

Also write in a couple of sentences for a YOUTUBE VERSION OF THIS VIDEO -- that way it's exactly the same except it says goto How to Cure Insomnia DOT COM and put your email in there.

THE POINT OF ALL YOUR ONLINE MARKETING IS TO GET THEM TO WATCH THIS VIDEO EITHER ON HOWTOCUREINSOMNIA.COM OR JUST TO WATCH THE YOUTUBE VERSION (which, in turn, gets them to the website)!!!!!

Q2 PTC Day 52 (and 51)

CDH Day 51 -- NA -- Doctor appointment + Sarah meeting

Today -- LEAF Email Templates -- 3:30p - 5:30p

FIN

Q2 PTC Day 50

6:15p - 7:15p

Continue Editing.

Another hour of editing done.  Very close now.

Going to need to do some re-takes to get it really good, and i have to make sure the audio doesn't sound different, which means recording and playing back side by side immediately.

NOTE:

• The distance between you and the mic.
• Your general tempo and dynamic (loudness)
• Backround noise, white noise, etc.

ALSO SEE EDITING NOTES PAPER -- SOME OF THE AREAS JUST AREN'T QUITE RIGHT AT ALL!

All in all, should probably stand head and shoulders over the old video.

Q2 PTC Day 49

11:30a - 5:00p

On to finishing the writing of vid 1, recording, editing, rending, uploading, streaming, playing, and completing the opt-in page.


Rewriting video finished.

Recording finished (given it comes out loud enough and acceptable.)

Editing begun.


Start video at a005 8:30 or something into it when i read "there's been a new breakthrough"

Q2 PTC Day 45

6p - 7:30p  (I KNOW sry)

AUDIO DEMO:

C:\Users\James-SC\OneDrive\Documents\_work
"a-test4" -- This is more or less what it should sound like.

YES... you WILL need a professional mic.  And maybe a new headset, the mic on this one is garb.
EDIT: Spent 8-9:30 carefully reviewing and selecting a pro microphone... which will also be nice for gaming and such.  FREE, thanks to LEAF, and a nice little section 179 deduction

CONTENT RE-WRITE:

-Beginning is more or less done.

-Selling the opt-in, steal copy from your old pitch on the "cure insomnia video series" and use it to NOW sell "Insomnia BREAKTHROUGH Guide".  It's FREE if you're willing to trade me your email.

Basically, the end of the MAIN VIDEO is now being used to sell them in the web intro video.

-That's all for now.  Content cleaned up and on google docs.  Should pretty much write itself at this point, just need 1-2 more hours to get it perfect, and then it'll be off to get a professional microphone.