Q2 PTC Day 57

MONDAY = SUNDAY (Since it's Memorial Day Weekend)

12p - 9p.  I know, ran too late... but i took my vit a at 9am and I have been getting to sleep later and waking up earlier, so like, whatever.

ROARS Work:

THE VIDEO NEVER REALLY WORKED THAT GREAT.

Think about it.

The test was done to people who were already sold and it was done in an EMAIL format.

They probably skipped RIGHT OVER all the stuff they'd already seen on my website and went right to the juicy stuff.

Leading with the salesy stuff, especially in a video where its hard to skip to the meat, just leads to the thinking, "There's no steak here, just another sleep sales thingy."

Instead, deliever a sneak peak at the secret first.  Give them the steak.  Then, once they've had a bite and are thinking about more, sell them on how amazing the steak is.

And the beauty of that is they can go ahead and opt-in any time they are ready to eat the steak.  That's how it should be designed.

So, here's how the video is being re-structured on website (see it on google doc):

1. The beginning will be like the UNDER 3 MIN version they can find on youtube.
2. To learn more, get my free guide by giving your email.
3. THEN SALES #1 HERE MOVED FROM BEFORE: If your tired of x, sick of y, z... then you NEED to hear about this breakthrough.
4. It is my most valuable piece of work, it explains how to cure insomnia and includes 3 q's dr's cant ans...
5. Even I didn't get it.  Even sleep experts dont get it.  Then I had an EPIPHANY.  And now its a works every time method.
6. You're preventing your own sleep.  That's why nothing working for you.
7. THEN SALES #2 HERE MOVED HERE: It's always been the same old thing... of course you do want... but you've tried so much, you dunno who or what to believe anymore.
8. Fortunately, this "Dark Age" @ end.  There's been a new breakthrough in the insomnia world. --> to END OF VIDEO.

Pricing Thoughts

For the How to Cure Insomnia Video Series, I am thinking anywhere from $47 - $65 -- and saying this is discounted from $79.95 - 89.95.  I have testing to know it sells well in this range and the market is in this range.  70+ seems like too much -- ppl on the fence aren't going to pay it, if they do they'll want a refund once they see how short the content is.  under 39.95 i believe would devalue it to the point where a lot of people think this can't actually be any different than everything else, and i imagine just about anyone who would pay 20-40 for this will find a way to pay 40-60 for it.

Anyways, at the end of the day, it'll require price point testing.  $80-140 might be the hot spot for all I know, or it might end up getting 2% sales at 60 but 12% sales at 30.   I will need to test all these points for that reason, but to do that, I will need a lot of traffic.  So worry more about it then.

Mentality Work: ACTUALLY Doing It is all you are missing!

Your tools on the daily review, page 2 are FAR MORE THAN WHAT I NEED TO BE A 5.

SO LONG AS...

YOU ARE UNREASONABLE ABOUT CONSISTENTLY USING ALL OF THOSE TOOLS!!!!

If you actually FULLY EMBRACED AND UPHELD the goal of "Mental Mastery", you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Keep on top of the pulse of intensity" you'd be a 5+.

If you actually FULLY EMBRACED AND UPHELD the goal of "Kicking trolls whenever they arise", you'd be a 5+.

etc.

These tools are more than good enough.  You don't need any more info, you're not missing any secrets.  It comes down to your willingness to consistently uphold these tools throughout the day.  To treat all predetermined choices as your word, where you are unreasonable about following them, and to actually just do it consistently all day.  So that you are unreasonable about doing everything with the intensity game / mindfulness game because that's how you do anything.

Like actually having enough mental mastery to keep observing your mind several times an hour so you could keep in control of what kind of thoughts are occurring.

Like actually being on top of your sense of intensity to stay in the 1-up game 50 minutes at a time every hour.

Like actually having 90%+ positive thoughts because of how frequently you are catching and how effectively you replace them with more helpful thoughts, causing you to keep laughing at how much better the replacements are than the originals.

In the morning, you should ask "Am I serious enough, focused enough, and motivated enough to be a 5 today?"

If the answer is no, focus on turning a 3-3.5 day into a 4-4.5 day and talk about bringing the lower end of the average up so that my overall average is good.

If the answer is yes, focus on FULLY EMBRACING AND UPHOLDING those tools so that it's not "what you can pull off" but instead it's "Holding onto as much as you can, letting as little slip away as possible."  Because there's no reason you can't do all those things.  So you either have the willingness to do them or not.  Don't be reasonable.

You're either going for a 5, or your not.  Make a choice, don't just try to see what you can pull off.