The logo should be a known, but mysterious, ultimate sleep rememdy.
Like the flute charmer on the rats (or snakes) or a steaming bowl and a happy sleepy face breathing it in.
A mysterious remedy that sums of the mystery and the rewards of finding the cure.
"Fix Insomnia" and a logo-with-a-wrench in it just simply won't do.
The subconscious will be like, "do they really know how to fix it? What's the catch"
vs. "how to cure" is like, "Maybe this is the secret I've been looking for."
There's a reason it costs $100 / mo for 1 year, or $1k to get.
It's worth it. Now see the next post on how I'm going about that.
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