Daily Post Thursday

Today I am watching an Ed Dale training.

WOW interesting... I remember when I "burned the ships" on college... and here is Ed Dale explaining excellently why that is a terrible idea, AND AFFIRMING THAT THE BETTER WAY TO GO IS TO ACHIEVE "BOTH", the concept that took me up until about a year ago to figure out.

http://www.eddale.co/general/burn-the-ships-and-hail-marys

Looks like it's focusing on YOUTUBE traffic.  Apparently it's one of the best ways now, and he points out that most of the training on it at the moment is failing.

5 steps youtube conversion

1. Youtube Recon
2. The Youtube Traffic Trifecta
3. Getting more clicks
4. Building your list
5. Getting more sales

1:

What is the competition doing, what ads come up on the videos?

Keyword research, youtube & adwords tools

2:

-Jump the line -- make your video show up at the top of a search list by being the "AD" video at the top.
-In-stream ad -- most of the time, the video ad before the video you want to watch has NOTHING to do with the video its on.
HOWEVER, if they are highly related, the CTR goes through the roof.
-Remarketing Booster -- offer
-Video Optimization - thumbnail, name, tag, description -- all help for the ranking

3:

Take their attn and redirect to funnel

Power Tips

a. expert postioning -- how you start your video should speak to their core desire and what they will get (benefits) from watching your video, and it must be different from other videos

b. making it obvious where to click (annotations, youtube cards (similar, works on mobile), CTA overlay, ad URL in the bottom left (but that one is not obvious), add descriptions in the link ("by the way, if you are on a mobile device, check the video description for the link")

c. overlay templates -- make an overlay graphic showing where to click

d. keep video to 2-3 min

e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce.

4:

Squeeze page....... think I got this from here?

High value lead magnet tips:
-instantly consumable
...basically i got this..... solve their problems, yeah yeah...

Don't forget HEADLINE IS THE MOST IMPORTANT THING!!! STILL!!!
MAKE IT RELATE TO "e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce."

--Strong supporting image... image that sums up what they are going to get (image show casing the sleep mastery -- so like a picture that has a diagram on a training slide saying something at the top like "the 5 step system to get consistently good sleep every night")

5:

-acknowledge they subscribed -> provide value and position as tutorial -> limited time offer (sell the advanced series at a "break even" price)

Then you make your money on back end offers (mastery)
-value stacker
-internal launch
-webinar funnel (mastery webinar -> more mastery secrets funnel -> mastery product)