Wednesday, September 23, 2015

The Renaissance

What is the Renaissance?

It's not the renaissance of the old me, it's the renaissance of my spirit & purpose.

Was the renaissance of the 1400's - 1700's a rebirth of the Greek or Roman empires?

No, it was the rebirth of humanism, derived from the rediscovery of classical Greek philosophy, which manifested in art, architecture, politics, science and literature.

Thus, my renaissance isn't the rebirth of the failed Entrepreneur of the 2000's.  This blog is not called "The Return of the Addict".

The greeks brought to life the philosophy of the human spirit, what we were, and how the universe works.  Then, with the fall of the classical ages, came the dark ages, where reality was people looking out for themselves and kings caring more about their kingdoms than the human spirit.

My reality changed in 2011 & 2012 when my Mastery product failed to launch and I experienced the fall of my sponsorship.  The financial freedom I was riding on ran out, my Maslow's hierarchy became unstable, and my "classical ages" of learning and embracing entrepreneurship and business ownership in place of college and career fell permanently, never to rise again.

That person, that time, the days of my early twenties education are over and gone forever, like the ancient Greeks or the ancient Roman Empire.  Then came my dark ages, where I had to look out myself and just get by, I cared more about my survival and independence.  Just think of how much Firefly resonated with me.

However -- like the renaissance reborn the ideas of the ancients -- so too will this renaissance reborn the ideas of the original entrepreneur period.  Sleep Mastery shall return to life, How to Cure Insomnia will be born, articles, forum posts, and youtube videos will start circling again, sales letters and email lists will return.

This is the rebirth of branding & traffic, copy writing & conversion, emailing & a back-end list of leads.

With that, it is the rebirth of my greatest project in life.  My baby that I take care of, feed, strengthen, and make grow.  My purpose -- the reason I get up in the morning & the thing that captures my imagination and spirit at night.

Those long hours pacing back and forth, fantasizing about what I would do with seemingly limitless money and freedom -- THAT spirit -- THAT is what is being is reborn.  That is my personal renaissance.

Tuesday, September 22, 2015

Daily Post -- The little sickness that could

For fuck's sake... when is this shitty cold going to go away?  It's been like 10 days now and it's still hanging in there, attacking my left ear and continuing to harass my throat, making me sound terrible on the phone.

At least I'm find warms.  New warms, new apps, bigger backlog, and 30 warms to catch up on... we're in business, fellas.  LEAF is rolling along quite well.

On to entrepreneurial matters.  It's nice to have a clean desk behind me.

I've gotten things pretty refined already.  I know what the renaissance means.  I know what part 1 looks like, and power thinking is going along quite well (in the mornings thus far, anyways.)

I still want to fully define the renaissance.  Not just Hustler's Independence -- that's the goal -- but what the renaissance means in the story of my life.

Also, meditation (morning ritual, lunch, ROARS ritual) and working out (morning ritual, lunch, ROARS ritual) should be discussed.

I need CONSISTENCY throughout the day.

Tasks:
-Lunch Ritual (workout, hydrate, eat & meditate immediately after done eating)
-ROARS Ritual (meditate, work-out, blog-post, tasks)
-Renaissance Story.

Monday, September 21, 2015

Daily Post

Worked till 330.  330 - 430 = chores & food = medicine pu and salads pu for lunches tu-fri

5 - 7 Entrepreneur Chunk.

Up first, I need to clean my desk, simply to find the goddamn renaissance paperwork.

--REVIEW--

-Desk cleaned, organized
-Renaissance papers organized, primary article found -- "Hustler's Independence"
-Meditated
-Got through all old mail and important overlooked paperwork.

That's a full two hours, so I'm done.

Also, couple things:

1. When you can't focus, 5 minute meditation works SO well -- most likely, the first 5 will fail, inspiring you to do another 5 better, and then you will really hone your focus.  It's classic action generating inspiration.

2. Sarah is finally coming up a bit less... now that I am in agreement that I need to wait and be less of a little bitch... she's become more of a deep itch that I really want to scratch but won't allow myself to.  Which is just good training all around, but also confidence inspiring.

3. The desk is the concept workshop for my business.  That's where all my notes, training, and original ideas were and will continue to be developed.  Keeping it clean and tidy is very important to the success of ROARS!!

Sunday, September 20, 2015

Sunday Post: Pre-Renaissance Work

This next week is the ramp up to the challenge.  Time to get out of vacation mode and get going.

CHICAGO TO ORANGE COUNTY SPEECH

1. What do you want?


I want to feel alive.
I want to rock this thing.
I want to blow through the roof.
I want the nostalgia.
I want automated income.
I want to WIN my battles.
I want to control thoughts the way you choose the songs that support the kind of story that you are trying to tell.  I want 95% thoughts that support a new story.
I want all cillindars firing together.

2. The war


The first war is over.  The development detour has FINALLY come to an end, 3.5 years later.  I won financial stability and the knowledge that i am safe moving forward, and all the capital i need to get my business going.  I developed my skills as a hustler putting advanced discipline into practice.  I burned the ships when I was 20 but with this detour I built a great fleet in their place and went off and got a greater army that can actually take on the enemy.

This war is about the rebirth of the entrepreneur, taking back my life and true self, and beginning to start feeling like a master.  At the end of this 90 day challenge, the work ethic differences between myself and eric should be pretty insignificant.
Theres only one way to win it.  You must surpass the 5.  This is a 90 day meditation -- when you are under a 5 you simply snap back.  How far and deep you can push into "being" territory is the name of the game and the whole path to victory.

3. Chicago inspires greater motivations.


Theres two big things i noticed about the way i felt.

First, I realized while I can afford to carry on a romantic relationship with Sarah, i am not ready and not worthy.  I realized I want a great romantic relationship and that i am not ready.

Second, I realized that while I can afford to eat in the signature room, I am again unworthy.  Just because you have made some progress towards authority and status doesnt mean youre worthy of the signature room.  I felt that it would have been a little superficial.  My new riches dont mean shit, and can vanish as quickly as they came.  And that... That means that I need to earn being worthy of the signature room still.

Make yourself worthy of being a total baddass by getting automated income passed a few grand a month and you will not just be free, you will also be worthy of eating at the truely fancy places and dating any girl you want.  Then you can be like Bryan, leading a relationship and the man in charge, with someone who's worthy of you.  I will find an amazing balance and have a relationship most people dont get to have.

4. What steps do i need to take?


I need a solid plan for 3pm - 4pm.

It must include eating, traveling home, blog posting, and then a plan for 4 - 6.  I must value discipline about keeping to schedule and working as fast and hard as possible to be able to do both.

I got a week and a half to really sculpt this challenge.  I want to do this one right.  I want to experience my own personal renaissance.  So figure out ALL the next steps, ALL the details, down to what will realistically work without difficulty and what wont.

Maybe start by making 4-5 the time of the day where i work on 90 DC setup.

That includes being more clear about what tools i need to be using and when i need to use them.  For instance, do i still do 1 chore a day?  Is it before or after ROARS?  If thats going to make everything easier how do i fit it in so that i feel smooth and not overwhelmed.  And how do i remember that the chore is actually making things easier?

If you feel overwhelmed, more work is needed, its either a size problem or an approach problem.  Figure out which it is as these cases arrise, because if i do this right, they WILL arrise.  What is my game plan for when they do?  How do I remember to evaluate my size AND my approach?  Maybe I just write it on the intolerance and intensity scales page?

The more questions you can come up with and answer over the next week and a half the better this challenge will be.

5. The Renaissance is Coming...


You are not one of the best at LEAF by accident.  You are well trained by nearly 8 years of learning tools and implementing. 

For instance, size wise 60 hour weeks were a no brainer to you whereas no one else even can get their head around it, and that is because you used Mindfulness, Word, and NLP, and inspiration from trainers like Pagen and Ferriss in the past to make yourself that big of a person in that area. 

Approach wise, you didnt JUST copy eric because DTV training told you too.  You taught yourself to absorb training, you learned how to copy write, and because of that, you absorbed DTVs training and when the idea of copy selling came up, you saw how that is a no-brainer -- the value of the concept was undefinable and you saw that because of your training, and then you simply applied that lesson to LEAF.  And your training even covered how to interview like a boss so you got the opportunity to work directly under Eric and copy him.

So when I say, youre ready for the renaissance now, I mean it.  You have so much training burried up in there that you just need to get put into practice.  I know you can win, but only if you do all the right things. 

This whole year has been building up to this renaissance movement... its time has now come.


Renaissance Blocked By Le Romantique

You gotta start at the beginning... right now, the beginning means dealing with my obsession with Sarah.

You said goodbye and then you threw a lasso back out there.  As I write this, I know that deep down, I haven't let go of her a bit.  I am clinging on to her.  I am being a low status sucker.  She was going away from my mind a bit, and admittedly, my feelings are less right now as I let loose those demons on Thursday...  but now my failure to maintain my status is what troubles me the most.

You know the evaluation, what % chance do I have of going negative with my thoughts?

Right now there's a similar one, what % chance do I have of having powerful thoughts arise about Sarah that distract me?

Next minute?  Right now... 50-80%.

Next 5 minutes: 99.5% I'd guess.

Obviously, if we say something like, "within this INTENSE 50 minute work chunk?" it is 100%.  It's a guarantee.

This is a HUGE problem.  And you seem to think that you need to visit her more for satisfaction of feelings & to work on your PIED?

Are you fucking kidding me????

There's an entrepreneur in there.  I know there is.  There is a true you.  He is down deep in there.

Here's what I think he would say...

"
Are you fucking kidding me????

After 3-4 years of agony and being chained to the rat race, you FINALLY have EARNED the opportunity to SET YOUR TRUE SELF FREE.

Today is the true beginning of the ramp up week to the renaissance.  It is my opportunity to start doing all the right things.  To start becoming a master of my physical, mental, and spiritual self.  To set plans into motion.

And here we are, on the starting line... and all you can think about is Sarah??

HONESTLY, WHO GIVES A SHIT ABOUT DATING WOMEN?

WHAT IS THE POINT OF THAT???

I understand you are worried about the PIED thing.  I think it's for the best we put those things you watch into the past and start using your new toy, so you're setting the stage for a solution to come.  But listen, even if you revert, I am not worried.  I know you.  You took David D's MASTERY course in 2007 -- that was 8 years ago -- and you've implemented the majority of the concepts already, I know because I just read the notes and I noticed you had half the things down, and the other half were merely forgotten, but like learning to ride a bike, they came back the second you read them again, and all your flaws were painfully obvious.

I have seen you put the LEAF training into practice.  I have seen you master tone and voice.  You don't think you can do the same in person, but I guarentee you, you CAN and WILL.

So when you're ready, you're going to find a girl, she is going to want you more and more, by the third or fourth date shes going to be saying "I love you" and trying to get in your pants.

Then, you can explain your condition and how to solve it, and she will be more than happy to help.  And you will just do all the other stuff in the mean time.  

PROBLEM FUCKING SOLVED RIGHT THERE.  

You are master trained.  Most guys have no idea what status, sexual communication, and attraction are or how they work.  You are going to destroy the game.

And now I have to sit here and listen to one insecure thought after another after another, spinning your wheels like an insane person, being a total fucking idiot wussy, to the point where I can barely get a point in without being interrupted and then completely ignored.

Your life has no purpose without me.  If you put me aside for a girl, at the end of the day, you are going to end up unhappy and hollow.  I am the secret to attraction.

You have spent so much blood, sweat, and tears to get here.

You have SACRIFICED 7-8 years of your life.  Your twenties.  You gave those to your future so you can be happy for the rest of your days.

You don't see it now, but you would be miserable if you let that sacrifice go to shit for a girl.

I can't stop you from seeing her.  But I can ask that you catch and replace this troll.  It's actually very easy since it's so obvious, and the pain is gone so it shouldn't have much power when challenged by a size 5 opponent.

If anything, this can be a measure of size.l

I said goodbye on Thursday because I had to let go.  Then on Saturday, I grabbed on again.  At least, this time, I left the ball in her court.  If she decides to never use it, that's on her.

Now I need to LET GO again.  Seriously.  No, don't think about your little secret bullet text message, just waiting to be fired.  NO GOD DAMMIT.  LISTEN TO ME, I NEED YOU TO LET GO!!!!

What is it going to take to make you let go??  You really want that closeness, you really want another night, and she obviously wants you to visit.  Okay.  I can see there's no way to stop you if she says, "yes, I want you to come over, I promise you the night".

However -- I believe I can stop you from pursuing it.  From using your bullet.  From playing this game."

Just in case, anyone down the road is reading this and has gotten this far, I'd like to point out this is actually a training technique taught by Eben Pagen.  He talks about how we are all made up of different versions of ourself... so I am kind of doing an exercise here where my motivated-entrepreneur-visionary self is talking to my romantic self.

I disappeared for a couple hours to really dive in to this one and now I feel 100% content.  Which is perfect.

My romantic self and my entrepreneur self came to an agreement.  I have chosen to wait until next Saturday before reaching out to Sarah, and I put together a funny little high status tease to text her for when the time comes.  I can't see her for several weeks even if I wanted too anyways, so it's a great way for the romantic to stop pursuit for the entrepreneur's sake and still have a game plan for getting Sarah too.  After all, the best way to maintain status now is just to wait.

Tomorrow Awaits...

Super important to wake up early to review my packet.  I will sacrifice however much sleep I need -- I MUST be up at 4 tomorrow, slam out a ritual, and get in that meditation room for mindsetting.  I will review the old packet and write any SKETCH ideas on the blank papers I bring for the new directions I want to go, HOWEVER the real work on putting together a renaissance packet is reserved from 4p - 6p.

Meditation is REQUIRED!!

Get a lot of calls, get the deals worked, and pull your shit together.  It's time to start working on October.  Don't worry about September... you will get shit, but that "problem" is really an opportunity in disguise -- after all, you need to start giving up your "ultimate LEAF baddass" ego and start settling into a mentality of lowering LEAF's importance to your life.

Sunday, September 6, 2015

Sunday Post 7

No Sunday posts this weekend or next weekend.  I am on a sort of "rolling vacation" if you will.

Thursday, September 3, 2015

Daily Post Thursday

Today I am watching an Ed Dale training.

WOW interesting... I remember when I "burned the ships" on college... and here is Ed Dale explaining excellently why that is a terrible idea, AND AFFIRMING THAT THE BETTER WAY TO GO IS TO ACHIEVE "BOTH", the concept that took me up until about a year ago to figure out.

http://www.eddale.co/general/burn-the-ships-and-hail-marys

Looks like it's focusing on YOUTUBE traffic.  Apparently it's one of the best ways now, and he points out that most of the training on it at the moment is failing.

5 steps youtube conversion

1. Youtube Recon
2. The Youtube Traffic Trifecta
3. Getting more clicks
4. Building your list
5. Getting more sales

1:

What is the competition doing, what ads come up on the videos?

Keyword research, youtube & adwords tools

2:

-Jump the line -- make your video show up at the top of a search list by being the "AD" video at the top.
-In-stream ad -- most of the time, the video ad before the video you want to watch has NOTHING to do with the video its on.
HOWEVER, if they are highly related, the CTR goes through the roof.
-Remarketing Booster -- offer
-Video Optimization - thumbnail, name, tag, description -- all help for the ranking

3:

Take their attn and redirect to funnel

Power Tips

a. expert postioning -- how you start your video should speak to their core desire and what they will get (benefits) from watching your video, and it must be different from other videos

b. making it obvious where to click (annotations, youtube cards (similar, works on mobile), CTA overlay, ad URL in the bottom left (but that one is not obvious), add descriptions in the link ("by the way, if you are on a mobile device, check the video description for the link")

c. overlay templates -- make an overlay graphic showing where to click

d. keep video to 2-3 min

e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce.

4:

Squeeze page....... think I got this from here?

High value lead magnet tips:
-instantly consumable
...basically i got this..... solve their problems, yeah yeah...

Don't forget HEADLINE IS THE MOST IMPORTANT THING!!! STILL!!!
MAKE IT RELATE TO "e. call to action -- tell them what to expect once they click, so once they goto your website they dont bounce."

--Strong supporting image... image that sums up what they are going to get (image show casing the sleep mastery -- so like a picture that has a diagram on a training slide saying something at the top like "the 5 step system to get consistently good sleep every night")

5:

-acknowledge they subscribed -> provide value and position as tutorial -> limited time offer (sell the advanced series at a "break even" price)

Then you make your money on back end offers (mastery)
-value stacker
-internal launch
-webinar funnel (mastery webinar -> more mastery secrets funnel -> mastery product)

Wednesday, September 2, 2015

Daily Post Wednesday

Brahhh

Posting daily is important brah.

We're talking like 5 days a week spend 30 SECONDS posting at least.  Brah.

Today was good.  Hard 25 min workout after work, followed by 5-7 chunk of chores in place of roars.

I have a clean bathroom.

Not only does rounding myself out help me ramp up for ROARS, but it will make things more smooth and seemless just by the fact that the apartment will be clean, shit will be more organized, etc... there will be less of those background obstacles that de-motivate and un-inspire.

It's going to be so awesome being able to start ROARS back up in the room where everything came to a pause as well.

Maybe I'll even rent a pickup or trade cars with dad for a week and go pickup some free furniture off of Craigslist for the return of the room.