09:30 - 11:00: LEAF Catchup
11:00 - 12:00: Obj.Su.Lunch (3/15)
12:00 - 01:30: Helping mom and extended lunch.
01:30 - 02:30: Obj.2.1a (1/4)
02:30 - 03:30: Obj.2.1a (2/4)
03:30 - 04:30: Obj.2.1a (3/4)
@ 04:47 I received the news that Sarah had died and RRW came to an immediate end.
Video 1 is done... Now what?
So the objectives and goals indicate that the next steps are to flesh out the rest of the 1st stage of the website, then move on to video 2.
There's probably good reasons for this. It means moving forward linearly with the full experience. However, I think it might be better to move on directly to video 2.
The second video and the content leads the way for how everything will progress. Website is really just the layer that facilitates the transition from video to video. The videos are the core.
I can outline this pretty easily.
Video 1 -> opt in -> video 2 ("part 2" of video 1)
Video 2 sells video 3 ("How Insomnia Actually Works") ideally by teaching the essential ideas without explaining any implementation. -> Sales video for video 3 + CIS.
The question in the v2->v3 stage is in the how to. Is there a sales letter right below the video? Quick buy button? Learn more link?
Ideally, they should seemlessly get to buy right at the end of v2, without clicking any links to continue.
This is where the web experience comes in, IMO. Once I have v2 done, I'll be able to put it all into a coherent Web presentation, and from there I can get a sense of the easiest way to transition. Probably some kind of black top to frame the video, with a second section below it leading off with "how insomnia actually works", some value diagrams that transition into a stronger sale.
And that's where I need to establish everything to get a good sense of what I'm doing.
So moving forward, I'll complete video 2, and from there I'll go on to all the web objectives before moving on to videos 3, 4, and 5 (which should all be knocked out at once.)
I don't imagine that I will re-make mastery at this time.
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