Q3 PTC Day 30

6p - 7:30p

Dad's idea review then onto editing part 2.

Dad's email:

There is a paradox about all this that is really difficult to overcome.  That is they already have read many claims that say " I have the one and only final solution that they are looking for."  Reminding them of the fact only makes it more unlikely that they will be willing to try your cure.

Other wise good quality personable and genuine. 

My Reply -- "Handle this rebuttal right away":

In the long version i say things like about "a solution taylored to your personal problems" that i believe we put in to address this.\

Thinking I need to say early on "This isn't some balony 1 size fits all solution like other things you've probably seen before, but it is an idea you need to know about if you're serious about fixing your insomnia." or something like that.

Need to handle that rebuttal right away.  At the same time, I have to thing AIDA (Attention -> Interest -> Decision/Desire -> Action) -- I have to catch their attention

So it would start:

"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this website isn't about some phony magic solution that'll fix everything for you.  That being said, if you're serious about fixing your insomnia, you need to know some fundamental causes of it, and I would like share a new breakthrough idea with you that you’ve never heard about before."

----

For now, I need to sleep on it.

I definitely want to handle this right away, but you can't argue with hard #'s.  The #'s, the "people" if you will,  have spoken.  Here is the path PROVEN successful through years of data:

“At Last! You Can Fall Asleep When Needed — Even If You’ve Already Tried The Doctor, Pills, & Other Useless Remedies!”
I’ll show you step-by-step how to stop your insomnia - no matter how hard you’ve tried before.

So, my 2% sales conversion ratio comes from telling people exactly that -- "I have the one solution" -- and dad wouldn't buy it, but hey, dad is a lot smarter, a lot more cautious, and also isn't suffering from dehabilitating insomnia to the point where he's practically forced to listen to crazies like me express their amazing "secret" solutions.

I've got to test with this first... and keep in mind:

1. This is why, within a couple of minutes, I actually SHARE what the solution is all about -- that's where I go from "showoff liar" to "this might be for real"

2. I address it in the long version of the video.

In conclusion...

-DO follow dad's advice and try to address this rebuttal in the first 10 seconds.
-DON'T scrap the "secret magic" formula that's proven successful.  This stuff WORKS, and it's PROVEN.  What I need is TRAFFIC, not a new entirely different marketing strategy.

REFINED:

"Hi, my name is James Cahoon and I run the website HowToCureInsomnia.com, and unlike other things you've seen this isn't some phony magic solution that'll fix everything for you.  That being said, isn't it time you got some information that gets down to the fundamentals about how insomnia ACTUALLY works?"

The rest of the video is good... but this first line... well... it is PARAMOUNT... and an easy fix at this point.  So I've shared the above with dad and I will give this 24 hours for some feedback.  In the mean time, I have a lot of work to do.