Tuesday, December 9, 2014

Well, the lab turns out to be $30

Amazon will teach you how to use their product so that you can pay them money, but it's going to cost you $30.

One of the more offensive things I've ever seen a company do to make money.

Must be nice to be the only people providing this service on this level.  Let's you get away with some pretty sketchy BS.

Well, that's it for tonight.  I'm running about 13 hours at this point and just don't got it in me, I already spent close to my 30 minutes for the night reading the free guide on there and trying to figure out how to get the damn lab to work.

Would have been nice if on Amazon's fucking tutorial page they mentioned the money thing so I didn't create a fucking qwiklabs account and be bobbing my head around inside trying to figure out why there was no fucking start button until I saw the god damn "please enter $30 here for a fucking hour of your time."

Maybe I should just pay them I feel like it's going to walk me through the thing, but I dunno...

Monday, December 8, 2014

How to make an AWS site

Basically, make an S3 bucket, config it as a website, and put files there as normal.  Once confirmed working (mywebsite.s3.aws.randomstuffhere.com), then use "Route 53" to config the domain name and BANG you're done.

I will test this out tomorrow with a WORDPRESS BLOG (generic one to start, with no domain port)

Here is the tutorial: http://aws.amazon.com/websites/getting-started/tutorials/

Go down to the wordpress lab... take that... its 45 min... so that will be a wrap for tomorrow.  By the end of wednesday I'd like to have an operating site of some kind.

Note: EC2 is just to config it with speed... don't worry about this for now.

Thursday, December 4, 2014

Review on Week 1 (12/1/14 - 12/4/14)

Tuesday and Thursday are the only days I worked on my business this week, but both days I worked much longer than intended.

The goal of the week was:

Objective: Get an amazon-based website setup so that I am ready to port over.  Also check other's experience with web hosting through them, if necessary, just upgrade the gator.

In this goal I only achieved 50% -- I checked on other's experience and made a call on that.

One thing I did wrong was not plan.  Realistically, getting an AWS version of my gator site up in 45 minutes total time isn't going to happen.

One thing I did right was starting a new movement.  I can almost consider this the 2014 version of "Consumption" from back in the day.  I've realized a better way to pursue my goals, and my objectives have been modified.

Now it's been figured out, and it is time to stop thinking, and start hustling.  No more getting pwned.  Gotta start honing in my focus.

Next week:

-30 minutes per day Su-Th, 2.5 hours for the week (guideline / minimum, not a goal)

-GOALS:
  • Have an AWS website (not natural cures / how to cure insomnia yet... just A site.)
  • Understand what will be needed to port over:
    -Domain redirecting?
    -Wordpress / Site code setup on new server?  Is it just copy and paste?
    -What else, if anything, do I need to do to get everything operating on AWS?
  • Answer these questions:
    -Port... or reinvent?
    -Should I start a new SEO campaign centered around "How to Cure Insomnia."?
    -Do I do both -- does natural cures still have enough value to keep alive after being dead nearly a year?
    -Do I still need the links, data, etc?  How does Google Analytics play into all this?


Reviewing AWS Web Hosting and Insights to testing speed


TL;DR -- It is a big YES.  Go go: http://aws.amazon.com/websites/

It's hard to get a review on AWS web hosting, since google is cluttered with everyone using all these search terms / keywords as ways to go "I have a great review" and then just advertising a "Top 10" list with affiliate commissions packed in, causing super bias.

What's worse is getting creative won't help -- the keyword market here is so saturated the only way to search it is forum searching.

However I did find something interesting: You can buy a website host through a company that uses Amazon cloud for 100% of their hosting.

So if a hosting company is using amazon to run everything as opposed to owning their own servers... I'm guessing that's the way to go:

https://hostedftp.com/

And it makes sense.  Look at LEAF: Software verticals aren't buying servers any more -- they are simply moving to the cloud.

THE CLOUD = NEW TECH

The cloud means your speed isn't reliant on a server or even location -- it's reliant on virtual servers supported by an infastructure of servers.

New tech, other people relying on Amazon, whole companies making the switch, not to mention scalable costs, all lead me to one conclusion -- I must try and test Amazon.  The answer has been obvious the whole time... tonight's work has just helped me realize I'm probably not making a mistake speed wise (although price wise?  Still uncertain.  But given the costs I've paid for their service already, I'm not too worried.)


What WILL Slow it down and How to Test:

The following is from: http://www.copyblogger.com/website-speed-matters/

"What slows down site speed?

The first place to look is your host.
Your speed problem may be from the uneven quality of service that comes with sharing a server. Some days are good. Some days are bad.
It could also come from choosing a generic hosting provider as opposed to one whose stack is finely tuned for your CMS. For example, WordPress users will see significant performance improvements by going with a premium managed WordPress host.
A good managed host should also be able to help you solve the litany of additional factors that could be slowing down your site. I’ll list a few here and then jump into what you need to do to test for these issues.
  • Widget or plugin overload: In this category you’ll find common household names like a comment plugin or Hello Bar — notorious for killing page speed. In fact, Matthew Ogborne discovered that his Facebook Like button was downloading 83 Kb of data at 1.34 seconds of load time. He yanked it. Joshua Bixby had the same reaction when he discovered that it took 2 seconds to download the original Google+ button. Google has since fixed the problem, but the lesson is clear: know what kind of burden a widget or plugin will put on a site.
  • Too Many Ads: Of course there is a temptation to display ads once you’ve got high levels of traffic. However, one of the major causes of high-bounce rates are slow-loading ads. Weigh the cost of each additional ad.
  • Bloated images: Giant graphics can grab attention and pull readers in. But large images can also make downloading the page a burden.
  • Incompatible Browsers and Apps: Chrome and Shockwave Flash are a great example. They don’t play nice. Who to blame? Google, of course, but it’s your responsibility to test your site (and all the pretty trinkets hanging from it) across browsers.
  • Design Theme: A theme is your blog’s paint job. It’s what makes heads turn. It’s what makes people bristle with envy. And in some cases, it’s what makes your site painfully slow. Use a framework that works.
  • Analytics Code: That snippet of code you dropped across your site to measure performance might add a hair’s breadth of drag to your site speed. Maybe 100 milliseconds here. 100 milliseconds there. But it all adds up.
  • Sign Up Forms: The back end code of a sub form (like Aweber or Google Feedburner) can make additional calls to your SQL server that trip up your speed.
  • Affiliate Code: Another line of code … another call to the server … keeps your site crawling.
The issues above … bandwidth thieves. All of them. Here’s how to round ‘em up.

6 tools to test your site’s speed

Fortunately there are plenty of free tools out there to test how fast your site is. And except for the Plugin Performance Profiler, there is a lot of overlap between the tools.
Since these tools are fast and free, it’s worth testing your site on all of them to see if there are problems another tool might miss.
Drop your URL into the text box of this dandy little tool, click “Submit,” and you’ll get an instant report of your site’s performance. You’ll see a list of recommendations that are broken down into high-, medium- or low-priority. If you are the curious sort, you can even explore the experimental recommendations (but not until after you knock out the others). A must use.
Joost de Valk of Yoast.com created a sweet Google Analytics plugin that includes a Site Speed feature, too. Performance reports will show you how quickly or slowly your page loads across different browsers and around the world.
If you want to test individual pages, Pingdom can deliver some robust reports. The nice thing about Pingdom is that your results will reflect real-world conditions, because the tests are performed on real browsers like Chrome.
4. YSlow
Yahoo! designed this tool based on their rules for high performance pages. Run a test and you’ll get a summary report that includes recommendations for site performance. What makes this tool unique is the performance analysis tools they offer, like Smush.it and JSLint.
Anyone who uses WordPress knows that plugins are a beautiful thing. These applications can help you do just about anything you want. Theme-Check tests your theme to make sure it meets WP standards. TweetMeme adds a button that lets visitors share your content on Twitter. PopUp Domination may help you capture leads.
There are more than 21,000 plugins to choose from. But each one adds a cost. Each one can steal bandwidth and make your site crawl. So you have to make hard decisions about which plugins are worth the extra load to your site. The Plugin Performance Profiler will audit your plugins and identify which ones are hogging bandwidth. Root out the culprits — and then disable it when you are done.
This test simulates thousands of users hitting your site at the same time — which might happen if you get a tweet from Lady Gaga or a link on the front page of Reddit. You’ll be able to see where your site breaks, spot your bottlenecks, and fix problems before real users land on your site.

In conclusion …

Building and maintaining a fast website comes down to these general principles: eliminate what you don’t need. Run new features you want to add through a cost/benefit analysis. Keep whatever you truly need. Ditch whatever you don’t.
The most efficient way to get this process started? Make sure the right hosting company is running your site with the right software."

Tuesday, December 2, 2014

Starting Point, after website and funnel re-established

Organic web marketing and backlinks:

I got 1% done.

I drove enough links and made enough of a dent in the internet with valuable links and traffic flows created to achieve about 1%.  I spent like 3 days posting on places and driving traffic organically.

I needed to spend about 300 days to maximize that avenue.

I achieved 1%.

I needed to then go for 2%.  Then go for 5%, then 10%.  See a real piece of the pie missing.  Then grow that piece to 20%.  Then go for half the pie.  Then just keep it going until it was the whole pie.

This is a good starting place to pick back up once I've got the websites and funnel re-established.

I need to have a habit of doing like 30 minutes of this per day at least 3 days a week.

Really focused on watching this chunk grow.  Baby steps -- after a few weeks I need to feel like I've taken the beach... then start feeling like I've claimed a real chunk of the web... then start feeling like I'm all over the place and have really established a strong presence... and then become a common sight for any insomniac looking for discussions about insomnia online.  Like the underground, household name in "how to cure insomnia."

Given the success of that youtube video, and the better "call to action" behind that phrase, it might be a better, new name for the base of operations that everything points back to.  "Natural Cures for Insomnia" is nice and easy keyword wise, but is a weak call to action.  It's like Don Draper explaining he cut the alternative option out of the pitch because going in with 2 options is weak.  

There's a lot more strength in the term, "how to cure it".  It's like saying -- welcome to the website on how to cure insomnia.  This is "the" one.  You've finally found it.  Better save the address... you're going to be wanting back here... soon.

It Is Time. You Are Ready.

To get better (or BIGGER) you need a challenge that pushes your limits.

It's valuable to consider your biggest goal to live outside your comfort zone.  To make that happen, you need to face circumstances that demand it regularly.

Examples:

  • Up against Brian in a Blitz?  Suddenly my calls per hour have doubled or even tripled.
  • Best in your clan at SC, but still suck?  You're playing against noobs in a noob clan.
The theory behind becoming a consistant 5-6 size is you must be that big to handle the challenges of "both" and the challenges of growing a business.

Without any of those challenges, you're living in a field of inspiration that seriously lacks ACTION.

ACTION is what makes change.  

It's like raising the blinds in poker -- it forces that action, and puts you in more situations where you have to rely on reading abilities and not just stacking odds.

Without the challenge of BOTH, you'll never be able to achieve the goal of "Become a 5-6 and do BOTH."

Right now you're "become a 5-6 and do both, but do both later, maybe with a lot of money and just get an easier job and be a 4-5 and kind of handle them individually"

That old goal -- one that I've been preaching is wrong for the last 90 days -- is still very alive and "go to" in your mind.

Deep down, you just want to get the money together, buy a big rocket, strap it to the back of the plane and hope it flies.

That's not how businesses are built.  That's not how you get a plane off the ground.

You CAN'T work at petco and be building a business on the side, because you wont be faced with challenges all day that constantly put you to the test like LEAF.

(Leaf is like: cold call FASTER GO GO, now close this deal, get this paperwork done, COLD CALL GO GO, get this approved, SHIT GOTTA COLD CALL AGAIN FUCK IM BEHIND)

LEAF trains hustle all day.  Compared to LEAF, getting an extra hour in on my business is too easy, and it's not a hard challenge to take on.  It'll be easy to get going most days if I really want it.  I won't feel like I'm hustling enough every time, and that'll push me to get even bigger, creating a cycle of growth.

Petco trains victim behavior all day.  Everything about it degrades me, is slower, is mundane standard work with bottom barrel people surrounding me... going home and building my business compared to that is a huge challenge every time and I'm not going to feel up to the challenge, so just getting myself to do it only happens here and there and then I spend that time acting more like a victim than a hustler.

As long as your actions don't reflect your intentions, nothing is going to change.  Action is much stronger than inspiration, and it's the only way you actually grow.

It's not "get bigger first, then build a business".  That's like going to the gym every day to prepare to be a good construction worker.  It's not nearly as effective as actually building shit every day... that's how you get there.

It is time to actually do BOTH, so that there's a new challenge I am tested against, and new daily objectives and failures to overcome.

Right now, I am trying to overcome being a 4 and wanting to be a 5 every day.  But since I'm not actually building a business and I'm not even trying to focus on more than one thing, it doesn't mean much.

When you fail it's like, well, yeah I was small but I found 3 warms and got an app in, great day.  

Does that really move you closer to having your own business?  Or does getting more money in the bank just lead to more "failure of success"?

So I will begin.  It is time.  BABY STEPS for sure... but just SOMETHING to start.  

15 minutes, as soon as I get home, Tuesday - Thursday this week.  That's less than 1 hour for the week.  

Objective: Get an amazon-based website setup so that I am ready to port over.  Also check other's experience with web hosting through them, if necessary, just upgrade the gator.

---


---

Happiness and Doing Both

|---/--------/--------------/--------:-\----------------------------------|
Directv  BBY            LEAF        Passed the 50: Not reliant on the corporate ladder.

Good analogy here is being in the food chain (first half) and not being in the food chain (second half.)

SO LONG AS YOU ARE RELIANT ON A JOB OR CAREER PATH, YOU AREN'T REALLY CONTROLLING SHIT AND WILL NEVER BE OVER 50% HAPPY IN LIFE, NO MATTER HOW GOOD THE JOB GETS, NO MATTER HOW GOOD YOU ARE.

You must have a sense of CONTROL OVER YOUR DESTINY to feel wholesome deep down.

That is who I am as a person.  Whether it was always there, or it's just who I became, there is no going back.

If I don't do BOTH, I will never feel CONTROL, because I'm NOT DOING SHIT to really be in control... I'm just collecting money to be able to float for a while should the ship sink.  Just widening the safety net.

THE MORE YOU WORK ON BOTH, THE MORE CONTROL YOU WILL FEEL, AND THE HAPPIER YOU WILL BECOME.

It will feel like you're WAKING UP.  Like it's just been the lonely, cold warrior shell for the last 3 years and my inner spirit has finally returned, and I feel filled with guts and glory and life again.

No guts, no glory.  Do both.  Do whatever it takes.  Find yourself once again.

Try to remember what it felt like back when you were crazy and knew what life you really wanted and were excited to learn every trick in the book.

Except now you know all the tricks.  It's like Luke from Episode 5, leaving yoda... now it's been years later and it's episode 6 back in Degoba, and yoda is like, "No more training need you.  Vader.  You must defeat Vader.  Only then will your training be complete."

In my world, Vader is the corporate ladder.

And to complete my training, I must become free -- I must be making enough money on the side where I can choose to do whatever I want.  It's not about telling LEAF to f* off... it's about knowing that if I did, it would only help me along the path (right now, it'd add a major detour to my path.)

It Is Time.  You Are Ready.