Note that cash is around $5k @ end of December, INCLUDING savings ($4k checking).
That means with a 2k loss in Jan. I'll be down to 2k in checking by Feb. And without commission, I'll be broke by April, according to 2016 spending trends.
That means 2017 needs to start with some huge budgetary spending cuts. Realistically I need to lower spending by $1000.
In business / INTEG subscriptions I can save $150.
In shopping and fast food, I can save another $200.
Restaurants, I can save $100.
Tax exemption payoff $200.
Chris cash out $100.
That still leaves me $250 short, not accounting for other spending. Need to find it somewhere. And that's just to save $1000... I'll still be losing, this is a minimum and includes all the excess spending not even on the balance sheet.
Thursday, December 29, 2016
Tuesday, December 27, 2016
THE INTERIM
December 24th - January 14: The INTERIM: Period between the Power Thinking challenges and the Consistent Discipline challenges.
Jan 15 - Mar 31: Q1 75 DC: Consistent Discipline Challenge 1. Set goals you can hit, so challenge #2 can build upon those goals. Only give HALF on Sundays, assuming the other half will be for snowboarding.
Now, today's goal: Bills & Budget :)
Jan 15 - Mar 31: Q1 75 DC: Consistent Discipline Challenge 1. Set goals you can hit, so challenge #2 can build upon those goals. Only give HALF on Sundays, assuming the other half will be for snowboarding.
Now, today's goal: Bills & Budget :)
Sunday, December 11, 2016
Q4 2016 PTC Day 70
Log-in 9am
Today.... chores, ROARS, LEAF.
The options are all there.
amazon im looking at 30 min.
plane ticket 20 min. so those 2 are 1 chunk
snowboard boots are longer.
-find places
-call places
-goto places
Wayne is a 30 min chunk. He's a good guy who's a huge target. I need to at least do something for him, even if major benefits from him are 1 in a 1000, what's 30 minutes?
Wayne's WP blog is all about giving him an admin login so he can do whatever he wants.
PLAN
09:30 - 10:30: plane ticket + amazon.
10:30 - 11:30: Wayne's site, snowboard boot research
11:30 - 12:30: Snowboard boot calling, goto places
---lunch and snowboard boot purchasing---
XX:XX - YY:YY: drive from wherever to the office, PREP LEADS.
Today.... chores, ROARS, LEAF.
The options are all there.
amazon im looking at 30 min.
plane ticket 20 min. so those 2 are 1 chunk
snowboard boots are longer.
-find places
-call places
-goto places
Wayne is a 30 min chunk. He's a good guy who's a huge target. I need to at least do something for him, even if major benefits from him are 1 in a 1000, what's 30 minutes?
Wayne's WP blog is all about giving him an admin login so he can do whatever he wants.
PLAN
09:30 - 10:30: plane ticket + amazon.
10:30 - 11:30: Wayne's site, snowboard boot research
11:30 - 12:30: Snowboard boot calling, goto places
---lunch and snowboard boot purchasing---
XX:XX - YY:YY: drive from wherever to the office, PREP LEADS.
Thursday, December 8, 2016
Wednesday, December 7, 2016
Q4 2016 PTC Day 66
5p logging in.
PLAN:
meditation 5:20 - 5:30. Obj.1.2 - Slides: 5:30 - 6:30 (1/3)
ACTUAL:
05:30 - 06:30: Obj.1.2 (1/3)
(yes, meditation was achieved.)
PLAN:
meditation 5:20 - 5:30. Obj.1.2 - Slides: 5:30 - 6:30 (1/3)
ACTUAL:
05:30 - 06:30: Obj.1.2 (1/3)
(yes, meditation was achieved.)
Slides -- Theory From Before:
and the online software i tested waaaassss....
Animoto!! Of course.
Pro. V. BOUGHT. So I have to complete objective 1.2 BEFORE MOVING ON TO ANYTHING ELSE, and before December is up (or I'm out $40.)
Choices:
Music:
-Want calm or background (almost unnoticable), yet fast / energetic / attention catching and sounds nice for anyone.
-Categories that work: Travel, Calm
-Categories that are REQUIRED: fast, instrumental
Songs:
Essence: perfect, yet short. but too down tempo // SAD
Sunrise: inspiring like INNOVATING MYSTERIOUS, but too mellow dramatic
Little Monkey: catchy upbeat, maybe too gay / optimistic and therefore says this is just another mainstream marketing thing
- It's Alright: inspiring like THERE'S A FUTURE HERE, pretty passive too maybe not enough but i really like it. Gets a little too dramatic
- Sunset (Instrumental): More what i was talking about. background, non-invasive
- Humans Being Humans: Again, this is what im talking about
At this point, I need to TEST the songs against the slides. So up next, the text and design.
Tuesday, December 6, 2016
Monday, December 5, 2016
Tuesday, November 29, 2016
Q4 2016 PTC Day 58
5:15p - 7p
PREP WORK LEAF AFTER LEAF.
05:15 - 05:30: Coffee and some thoughts.
05:30 - 07:00: Solid prep work. +1.5 to LEAF after LEAF
Some Quick Motivating Thoughts Here
Strength. It's time to be STRONG again.
It's a sad thing I wasn't more successful AUG-OCT. I really put in the discipline to earn it.
That being said, now I am ready for the next level. It's been a relaxed November, opposite of last year, and Dec '16 and Jan '17 are going to be opposites as well -- it's time to make that final push to size 5.
I embrace the idea of embracing pain and suffering. I've never been so clear, so non-conflicted, so knowing what I need to do next. 2016 was a success. Now it's time to make 2017 the launch based upon the foundation.
Like you said, once you start building size, you can start growing exponentially faster.
Fixing the Frame
Fell apart more today.
Here's how we fix it.
1. Meditate as soon as Ryu leaves.
2. Morning ritual tmw.
3. Keep on a break with Sarah.
4. HARD STOP @ 7.
4 cracks in frame
1. not stopping at 7 affected sleep. 7 IS HARD STOP NO MATTER WHAT!
2. 5 min med not shown up. i forgot. cant let that happen
3. happened cuz DIDNT LEAVE WORK BY 330
4. all this lead to no morning ritual (mainly cuz of sarah issues... but at least i decided on taking a break from that on my end)
2. 5 min med not shown up. i forgot. cant let that happen
3. happened cuz DIDNT LEAVE WORK BY 330
4. all this lead to no morning ritual (mainly cuz of sarah issues... but at least i decided on taking a break from that on my end)
Monday, November 28, 2016
Sunday, November 27, 2016
Q4 2016 PTC Day 56 - Establishing Frame of Consistent Discipline
09:00 - 05:00
19 Objectives, 150 hours is a failed project for this challenge. I will not hit 150 hours, nor will I get through 19 objectives.
However, the project concept is solid. The only thing that failed was the consistent discipline.
In light of this, and the need to split some excess time to LEAF, there will be some changes ahead.
CDH integrity tracked will now be CDH integrity ONLY. Any planned discipline hour achieved will yield integrity towards my general development of consistent discipline. It is a framework that ROARS is set within, but it is not ROARS. This is a "did you show up" meter of integrity.
ROARS integrity will be measured by hours (average & total) and objectives completed... as it should be.
-Set obj: 'Setup.T2'
--room & power hour (1 hour)
--New challenge objectives and hours set. (1 hour)
09:00 - 09:30: Blog post and setup
09:30 - 10:00: Meditation half hour
10:00 - 11:00: Setup (1/2) -- room and PH
11:00 - 12:00: Setup (2/2) -- obj's and hours. -- determine rest of day here as well.
12:00 - 01:00: Su.Lunch (1/4)
...(should have the rest filled in by 12)
ACTUAL:
09:00 - 09:30: Blog post and setup
09:30 - 10:30: Thought and planning
10:30 - 11:00: Meditation
11:00 - 11:45: Cleaning / Laundry / Interior Design w/ Dave
11:45 - 12:45: Su.Lunch (1/4)
12:45 - 01:45: Int.Setup (1/2) -- room and PH
01:45 - 04:45: Int.Setup (4/2) -- see below.
Now on to the specifics...
19 Objectives, 150 hours is a failed project for this challenge. I will not hit 150 hours, nor will I get through 19 objectives.
However, the project concept is solid. The only thing that failed was the consistent discipline.
In light of this, and the need to split some excess time to LEAF, there will be some changes ahead.
CDH integrity tracked will now be CDH integrity ONLY. Any planned discipline hour achieved will yield integrity towards my general development of consistent discipline. It is a framework that ROARS is set within, but it is not ROARS. This is a "did you show up" meter of integrity.
ROARS integrity will be measured by hours (average & total) and objectives completed... as it should be.
-Set obj: 'Setup.T2'
--room & power hour (1 hour)
--New challenge objectives and hours set. (1 hour)
09:00 - 09:30: Blog post and setup
09:30 - 10:00: Meditation half hour
10:00 - 11:00: Setup (1/2) -- room and PH
11:00 - 12:00: Setup (2/2) -- obj's and hours. -- determine rest of day here as well.
12:00 - 01:00: Su.Lunch (1/4)
...(should have the rest filled in by 12)
ACTUAL:
09:00 - 09:30: Blog post and setup
09:30 - 10:30: Thought and planning
10:30 - 11:00: Meditation
11:00 - 11:45: Cleaning / Laundry / Interior Design w/ Dave
11:45 - 12:45: Su.Lunch (1/4)
12:45 - 01:45: Int.Setup (1/2) -- room and PH
01:45 - 04:45: Int.Setup (4/2) -- see below.
December '16: Establishing Frame of Consistent Discipline
CDH was the framework for having some sort of consistent discipline extra credit hour I went for every day, to establish a foundation of discipline that I could build ROARS upon.
Now I'm dropping the "H", and setting into place a structure of discipline for Sunday - Friday. It's the same one I've been using, now it's just official across the board, setting up a clear frame for my gladiator context of mental mastery to thrive within.
The key here is to realize that this will take ESCAPE VELOCITY since there's a HABIT GRAVITY of non-action in place set by November, and as an official structure, this is my most extensive and ambitious design yet.
Now I'm dropping the "H", and setting into place a structure of discipline for Sunday - Friday. It's the same one I've been using, now it's just official across the board, setting up a clear frame for my gladiator context of mental mastery to thrive within.
The key here is to realize that this will take ESCAPE VELOCITY since there's a HABIT GRAVITY of non-action in place set by November, and as an official structure, this is my most extensive and ambitious design yet.
The challenge of December '16 is to achieve escape velocity. This will help me:
- Set the foundation for establishing HABIT GRAVITY in early 2017 of consistent discipline framework.
- Prove I can do it and set a bar to beat in early 2017.
- Grow consistent discipline skills, mentality, and emphasis as a primary goal.
NON-NEGOTIABLES -- the following is over-riding word and it must be followed or the challenge will fall apart incredibly fast. Doing these is what sets this period apart, it's what makes a frame exist, without it this period will be indistinguishable from the rest of Q4.
- SHOW UP for a morning ritual every day, Sunday - Thursday (okay to fail, but at least SHOW UP.)
- SHOW UP for workout 4 days a week every week -- if missed at lunch, reschedule for 330-4 (okay to fail, but at least SHOW UP.)
- SHOW UP for 3 meditations a day, Sunday - Thursday (okay to fail, but at least SHOW UP.)
- Have NO NICOTINE from 11/26/16 - 12/26/16.
- Use Size Sheet hourly during the day, even if it’s with “??” or “NA” fillers.
NEGOTIABLE: Food. Here's the GOALS. Note that the first one will directly impact size for the day now:
- NO FAST FOOD before all work is completed for the day on any given day.
- Max fast food of 2x per week (1x per Saturday.)
- Crockpot dinners for the week on Sundays.
- Daily dinner of steak or chicken + veggies, chilli + veggies, or crockpot premade.
Now on to the specifics...
Unifying Context: MENTAL MASTERY
"Why am I here?" ... the Power Hour starter... for both LEAF, ROARS, and other objectives... is MENTAL MASTERY.
The new implementation, effective immediately, is ACCOUNTABILITY for applying mindfulness size estimation to deal work and ROARS work.
These are both areas that are ready for the next step in mental mastery. I know how to single-out thoughts now and choose. It'll be much easier and better this way, it's worth trying for at least a month.
Sunday Structure Changes:
Default wake up alarm is now 7am.
Default start times: 8:30a goal, 9:00a hard limit (or CDH integrity automatically cut in half.)
IF SO CHOSEN THE NIGHT BEFORE, these can be changed to 7:30/9:30, but this is no longer the default.
ROARS: 4 Sundays, 30 Hours, 8 Objectives
New goal: Apply mental mastery and singling-out thoughts to each hour of ROARS work
New objectives: as mentioned in title.
Basically goal for Q4 now is to get through stage 1 objectives and put a firm dent into stage 2 (re-doing video 2.) My "far reaching" objective would be to finish video 2 remake.
LEAF: 12 Hours, 3 Objectives
New goal: Apply mental mastery and singling-out thoughts to deal work, tracking size from 10a-11a.
Now basically starting lunch at 11am, and asking me to 1-up thoughts (single-out approach) or face lower size daily.
Now basically starting lunch at 11am, and asking me to 1-up thoughts (single-out approach) or face lower size daily.
MINT: Budget @ the end of every month.
One CDH during the final week of every month should be dedicated to paying bills, tending mint, and making the income statement for the month.
Cyrogenics:
This topic will get 1 hour minimum today and the decision made within will be permanently part of word for the rest of my life. You know what the decision is. The hour is to drive into my head WHY.
Tuesday, November 22, 2016
LEAF / ROARS SPLIT
Looks like more bad news from fucking LEAF.
Last month, my $1995 doc fee got eaten by the company after they pushed through my deal. This month I just lost 2 money makers... my 118k deal and now the 38k deal with the $400 in doc fee commission.
All these hits come at a time where I am already getting fucked over and at a low period.
If I change jobs, it'll cost me more time and take me further off my path. It's time to make some more money here.
If I prep these new leads, and salvage from the research / FUI bin, I might be looking at the $10-20k that will change the game next year.
If I don't do it, ROARS is going to take a bigger hit later anyways.
Time to make money here. I am building a book of business to get to the senior levels of repeat business and the commissions that come with it.
This is the path. LEAF = Freedom to work on ROARS. It's flexible hours / supervision, both easy enough and challenging enough, and solid pay, solid career, solid work experience.
I can't lose the foundation from which I am building everything.
At the same time, CONSISTENCY with ROARS is extraordinarly important.
So the thing to look at is splitting up my free time. The integrity % indicator needs to give 100% for LEAF after LEAF. And I'm thinking a 50 / 50 split is the way to go.
Even if I'm only putting in 5 hours a week into ROARS, those 5 hours keep it alive, they keep my path strong, and they build the consistent discipline I need... without them, I am truly moving backwards. With them, I conserve the gains I've made this year.
Last month, my $1995 doc fee got eaten by the company after they pushed through my deal. This month I just lost 2 money makers... my 118k deal and now the 38k deal with the $400 in doc fee commission.
All these hits come at a time where I am already getting fucked over and at a low period.
If I change jobs, it'll cost me more time and take me further off my path. It's time to make some more money here.
If I prep these new leads, and salvage from the research / FUI bin, I might be looking at the $10-20k that will change the game next year.
If I don't do it, ROARS is going to take a bigger hit later anyways.
Time to make money here. I am building a book of business to get to the senior levels of repeat business and the commissions that come with it.
This is the path. LEAF = Freedom to work on ROARS. It's flexible hours / supervision, both easy enough and challenging enough, and solid pay, solid career, solid work experience.
I can't lose the foundation from which I am building everything.
At the same time, CONSISTENCY with ROARS is extraordinarly important.
So the thing to look at is splitting up my free time. The integrity % indicator needs to give 100% for LEAF after LEAF. And I'm thinking a 50 / 50 split is the way to go.
Even if I'm only putting in 5 hours a week into ROARS, those 5 hours keep it alive, they keep my path strong, and they build the consistent discipline I need... without them, I am truly moving backwards. With them, I conserve the gains I've made this year.
Thursday, November 17, 2016
Q4 2016 PTC Day 46
6p - 8p
Establishing A New Frame.
See white paper.
This is a new beginning. Again.
"The Arena" frame doesn't work -- embracing pain and discipline, spartacus style, is my context level goal. Need to think more meta than that. You won't find it in Spartacus.
This is more like an olypian athlete. Training all day every day is what they do. They eat specifically (Phelps and his 12 burgers), they do complementary gym work, they do mental work. Their day to day life structured in such a way to provide a maximum edge.
"Maximum Edge" Frame.
Establishing A New Frame.
See white paper.
This is a new beginning. Again.
"The Arena" frame doesn't work -- embracing pain and discipline, spartacus style, is my context level goal. Need to think more meta than that. You won't find it in Spartacus.
This is more like an olypian athlete. Training all day every day is what they do. They eat specifically (Phelps and his 12 burgers), they do complementary gym work, they do mental work. Their day to day life structured in such a way to provide a maximum edge.
"Maximum Edge" Frame.
Sunday, October 30, 2016
Wednesday, October 26, 2016
Q4 2016 PTC Day 24
05:30p - 6:15p -- The Return of Word
06:15p - 07:15 -- Obj:1.2 Hr 1/4
Also note!!
It is CENTERED ON THIS PAGE.
You know, the way you want YOURS to be? Maybe have a look at their code...???? lol
...
1. Music.
Motherfucker. Of course it has some simple, discreet, yet charming and inspirational music.
Fortunately there's free music out there... where the fuck was it again?
2. Easy creation of slides will make the ACTUAL creation of all slides possible within 1-2 hours easily (at least to a PASSING level).... So all I need... is the software. And I have 1-2 hours to find it, install it, and learn how to use it.
Started by googling:
easy, animated video slides
...Seems promising. Animoto is on there... hmmm
3. Tested animoto. It's legit as FUCK, full 1080 d/l and will fit right on into my videos. I can time to the second, only prob seems to be a 40s max but i have to agree stalling for 40s would be WAAY boring.
$44 for 30 days. Make sure you cancel.
Let's talk framework for a second...
My consistent discipline is getting worse and worse.
My goal was to be doing a morning ritual EVERY DAY at this point.
I'm supposed to be solid as fuck right now.
The power hour shouldn't be this thing you come into where you need to "re-establish" the context every morning... which then falls apart soon after starting.
And I certainly shouldn't be dealing with days like today and yesterday where my content (1 up hour by hour) is being flooded with trolls to the point that I'm barely pulling in "4"'s.
With a weak frame, context can only be so strong, and it buckles under pressure. And as context goes, content flows into the new shape that the context has broken down into.
STRONG DISCIPLINE REQUIRES A STRONG FRAME.
You've read it a 100x -- you can't be an entrepreneur if you can't even start your day powerfully -- and this is all the proof you need.
More importantly, this is why being completely unreasonable to following through with "your word" is so important.
And it's a DIRECT correlation. 50% integrity of showing up to ROARS and I feel lucky if I get 1 of 2 hours in. My goal becomes to "really" get started by 6.
Is it a coincidence that I also happen to be doing a morning ritual 50% of the time, and tracking size between 7a-10a and 1p-3p 50% of the time?
Easy to justify things with meetings, month end, deals, blah, blah, blah. Harder to deny that hard 50% #'s across the board probably are causing each other.
The morning ritual sets the frame, but it doesn't complete it, it just sets it up. It's completed by the 15/10/5 meditations, the 5 times you log your size, the clock in at 5, and the push to complete whichever of the 19 objectives you choose within the budgeted time frame.
Now that you see the significance of word again, it's time to get this back into your head:
YOU HAVE NO CHOICE. YOU ALREADY CHOSE.
Your word MUST be followed as soon as you realize that following it is in question. There are NO EXCEPTIONS. It's not that I expect perfect integrity, but it IS that I expect an attempt to follow NO MATTER WHAT if you're in a situation where you are aware of it.
You shouldn't have any problem doing this. You're legit. You embrace pain and suffering. You're willing to lose sleep and get super stressed out to follow through on discipline. You just lost your way when it comes to what giving your word means (as defined by Landmark) and why it's important.
Time to come back to the path. Without your word, the path disappears under the overgrowth of the jungle. With solid word, it's like a perfectly paved road. It is time to commit again.
IT'S ALL ABOUT THE FRAME FIRST. THEN -- AND ONLY THEN -- DOES EVERYTHING ELSE COME INTO PLAY.
There's a reason that Sundays are WAAAY better now. It's the framed structure you setup.
So just going to say it...
If you don't do your morning ritual you are warping your WHOLE DAY. And there's NO WAY to fix it. If you do everything else perfect, the frame will be pretty good... maybe 90, 95% good... but it'll still be warped. YOU MUST START YOUR DAY WITH A SOLID FRAME, THE SAME WAY YOU WOULDN'T SKIP ON FOLLOWING THE SUNDAY STRUCTURE.
06:15p - 07:15 -- Obj:1.2 Hr 1/4
Video Slides
http://preview.themeforest.net/item/x-the-theme/full_screen_preview/5871901Also note!!
It is CENTERED ON THIS PAGE.
You know, the way you want YOURS to be? Maybe have a look at their code...???? lol
...
1. Music.
Motherfucker. Of course it has some simple, discreet, yet charming and inspirational music.
Fortunately there's free music out there... where the fuck was it again?
2. Easy creation of slides will make the ACTUAL creation of all slides possible within 1-2 hours easily (at least to a PASSING level).... So all I need... is the software. And I have 1-2 hours to find it, install it, and learn how to use it.
Started by googling:
easy, animated video slides
...Seems promising. Animoto is on there... hmmm
3. Tested animoto. It's legit as FUCK, full 1080 d/l and will fit right on into my videos. I can time to the second, only prob seems to be a 40s max but i have to agree stalling for 40s would be WAAY boring.
$44 for 30 days. Make sure you cancel.
The Return of Word
Let's talk framework for a second...
My consistent discipline is getting worse and worse.
My goal was to be doing a morning ritual EVERY DAY at this point.
I'm supposed to be solid as fuck right now.
The power hour shouldn't be this thing you come into where you need to "re-establish" the context every morning... which then falls apart soon after starting.
And I certainly shouldn't be dealing with days like today and yesterday where my content (1 up hour by hour) is being flooded with trolls to the point that I'm barely pulling in "4"'s.
With a weak frame, context can only be so strong, and it buckles under pressure. And as context goes, content flows into the new shape that the context has broken down into.
STRONG DISCIPLINE REQUIRES A STRONG FRAME.
You've read it a 100x -- you can't be an entrepreneur if you can't even start your day powerfully -- and this is all the proof you need.
More importantly, this is why being completely unreasonable to following through with "your word" is so important.
And it's a DIRECT correlation. 50% integrity of showing up to ROARS and I feel lucky if I get 1 of 2 hours in. My goal becomes to "really" get started by 6.
Is it a coincidence that I also happen to be doing a morning ritual 50% of the time, and tracking size between 7a-10a and 1p-3p 50% of the time?
Easy to justify things with meetings, month end, deals, blah, blah, blah. Harder to deny that hard 50% #'s across the board probably are causing each other.
The morning ritual sets the frame, but it doesn't complete it, it just sets it up. It's completed by the 15/10/5 meditations, the 5 times you log your size, the clock in at 5, and the push to complete whichever of the 19 objectives you choose within the budgeted time frame.
Now that you see the significance of word again, it's time to get this back into your head:
YOU HAVE NO CHOICE. YOU ALREADY CHOSE.
Your word MUST be followed as soon as you realize that following it is in question. There are NO EXCEPTIONS. It's not that I expect perfect integrity, but it IS that I expect an attempt to follow NO MATTER WHAT if you're in a situation where you are aware of it.
You shouldn't have any problem doing this. You're legit. You embrace pain and suffering. You're willing to lose sleep and get super stressed out to follow through on discipline. You just lost your way when it comes to what giving your word means (as defined by Landmark) and why it's important.
Time to come back to the path. Without your word, the path disappears under the overgrowth of the jungle. With solid word, it's like a perfectly paved road. It is time to commit again.
IT'S ALL ABOUT THE FRAME FIRST. THEN -- AND ONLY THEN -- DOES EVERYTHING ELSE COME INTO PLAY.
There's a reason that Sundays are WAAAY better now. It's the framed structure you setup.
So just going to say it...
If you don't do your morning ritual you are warping your WHOLE DAY. And there's NO WAY to fix it. If you do everything else perfect, the frame will be pretty good... maybe 90, 95% good... but it'll still be warped. YOU MUST START YOUR DAY WITH A SOLID FRAME, THE SAME WAY YOU WOULDN'T SKIP ON FOLLOWING THE SUNDAY STRUCTURE.
Tuesday, October 25, 2016
Get it on the ptc main page
Consistency = frame
Mindfulness = context
1up intensity = content
Must have all 3, content is most urgent in the moment as its where the rubber hits the road, but it only works in the right context, and if the frame starts getting bent so will everything inside it
Ex. 1upping a frustration and focusing more intensely on failure instead of embracing it will cause a burnout, bad calls, and slower dialing and more mistakes.
Ex. Missing a ritual leads to unorganized power hour, weaker mindfulness, and less 1upping.
Ex. Not 1upping leads to calling slower even if youre mindful. Like being mindful of things that are helpful in the long term like embracing emotions but not in the now (hitting call stat goals)
Mindfulness = context
1up intensity = content
Must have all 3, content is most urgent in the moment as its where the rubber hits the road, but it only works in the right context, and if the frame starts getting bent so will everything inside it
Ex. 1upping a frustration and focusing more intensely on failure instead of embracing it will cause a burnout, bad calls, and slower dialing and more mistakes.
Ex. Missing a ritual leads to unorganized power hour, weaker mindfulness, and less 1upping.
Ex. Not 1upping leads to calling slower even if youre mindful. Like being mindful of things that are helpful in the long term like embracing emotions but not in the now (hitting call stat goals)
Monday, October 24, 2016
Justification Trolls - Eric's Brain vs. Mine, ROARS affecting LEAF calls, Guilt trolls, ...
TROLL: Eric's Brain vs. Mine:
This troll basically says, Eric has it easier than I do because he's not as clouded with thoughts / I have an over-thinking problem / ETC.
Thinking about it this way serves me by making me not worry so much about my performance, and is a stress reliever, it excuses me from my guilt.
There's layers of problems here. One being a GUILT troll.
REPROGRAM (Eric's Brain vs. Mine):
Isn't this BLAMING & FOCUSING ON THE CATCH? Wouldn't it be better to focus on a 1-up here and focus on "stone building" as you put it?
What, exactly, makes you feel this way, and what's one way you can think less / move on / etc to be more like Eric?
Why not think of one way you can make your brain more like how you want it to be instead of thinking about why you're a failure?
....
ROARS affecting LEAF calls:
This troll says "I'm working 60 hours a week, so that's why I can chill out a little on my call stats."
It's the EXACT OPPOSITE of everything you're trying to build and has "mass affect" of negative, mixed messaging that's screwing up all the neural pathways I'm trying to build.
REPROGRAM:
If it's all about ENJOYING pain and being excited when it happens...
...then the MORE you work and the MORE INTENSE you are the ENTIRE TIME, the MORE YOU HAVE TO ENJOY.
I'm not crazy -- I know you're not Cobey -- and Eric acknowledges that more hours is often WORSE.
But just because you're not a 6-7 yet doesn't mean things wouldn't be MORE ENJOYABLE if you got there.
On the contrary, as a 6-7 things would be so easy and more enjoyable that to even continue as a 6-7 you'd have to be making at least 80-100 calls a day while working many deals and working on ROARS for hours once you got home.
Making 70 calls and only working a few deals simply isn't enough work to maintain that level of size. The size is a result of overcoming obstacles, without obstacles, there's no size... like effort, size is a comparison of two things.
This troll basically says, Eric has it easier than I do because he's not as clouded with thoughts / I have an over-thinking problem / ETC.
Thinking about it this way serves me by making me not worry so much about my performance, and is a stress reliever, it excuses me from my guilt.
There's layers of problems here. One being a GUILT troll.
- TROLL: GUILT:Why feel guilty and self hatred, vs. simply embracing that feeling as an exhilarating push forward?
Being controlled by guilt is just stupid. It's like anxiety -- simply mis-used energy.
REPROGRAM: Guilt should always be a sign that I'm standing in front of a wall that I need to push through. Hating yourself because of a percieved, repeating behavior? Well then "DONT LET THAT HAPPEN" (do the opposite behavior instead, right??? Why are you resigned??)
REPROGRAM (Eric's Brain vs. Mine):
Isn't this BLAMING & FOCUSING ON THE CATCH? Wouldn't it be better to focus on a 1-up here and focus on "stone building" as you put it?
What, exactly, makes you feel this way, and what's one way you can think less / move on / etc to be more like Eric?
Why not think of one way you can make your brain more like how you want it to be instead of thinking about why you're a failure?
....
ROARS affecting LEAF calls:
This troll says "I'm working 60 hours a week, so that's why I can chill out a little on my call stats."
It's the EXACT OPPOSITE of everything you're trying to build and has "mass affect" of negative, mixed messaging that's screwing up all the neural pathways I'm trying to build.
REPROGRAM:
If it's all about ENJOYING pain and being excited when it happens...
...then the MORE you work and the MORE INTENSE you are the ENTIRE TIME, the MORE YOU HAVE TO ENJOY.
I'm not crazy -- I know you're not Cobey -- and Eric acknowledges that more hours is often WORSE.
But just because you're not a 6-7 yet doesn't mean things wouldn't be MORE ENJOYABLE if you got there.
On the contrary, as a 6-7 things would be so easy and more enjoyable that to even continue as a 6-7 you'd have to be making at least 80-100 calls a day while working many deals and working on ROARS for hours once you got home.
Making 70 calls and only working a few deals simply isn't enough work to maintain that level of size. The size is a result of overcoming obstacles, without obstacles, there's no size... like effort, size is a comparison of two things.
Q4 2016 PTC Day 22
5:30p - 7p -- Reprogrammed some justification trolls and reviewed trolls, NLP, and many of the concepts & ideas of developed over the last 4 months.
10 Sundays = 9 Sundays, 1 Saturday
Due to T's Bachelor Party weekend running long, I have a new plan.
The plan is to make up the Sunday lost (and hours lost) by working Thanksgiving weekend Saturday + Sunday.
Tell T you have plans with family.
Tell Family plans with T.
Everyone's happy!
The plan is to make up the Sunday lost (and hours lost) by working Thanksgiving weekend Saturday + Sunday.
Tell T you have plans with family.
Tell Family plans with T.
Everyone's happy!
Tuesday, October 18, 2016
Q4 2016 PTC Day 16
5:30p - 6:30p -- Got new dryer. Counts because it'll save me 15 minutes per sunday, so it's a net gain towards future time. Took an hour from video 2 development to keep in budget
Embracing Anger
This is not about reprogramming anger. That's great too, but it doesn't work if you don't embrace it as well.
You have to actually separate the feeling of anger from the reaction (typically this one is a combo of BLAME and complaining. Like I HATE XXXXX! If only she didn't sound like a little girl.)
The blame doesn't help obviously, and that can be reprogrammed. But more prudent is the fact that you don't currently differentiate the stressor from the reaction that makes it distress. And as a result, you get INSTANT DISTRESS that you then always need to try to go back in and unwind.
Instead, you should enjoy the feeling of anger. Like being upset at other people's pitching, noise level, attitude, personality, whatever. Don't listen to the words, don't be driven down the reactive path, simply ENJOY the feeling of anger.
After all, you didn't choose it. It's not even REAL! How funny that it generates all these thoughts and "heat" etc. enjoy it, it's entertaining, it's not something you need to react to.
...
Along these lines, interesting insight.
It could be that anger problems aren't really about the feeling of anger much at all... instead they are about how much the mind is driven by it. Ex. Someone who's instantly and powerfully driven when anger occurs (no gap) vs. someone who has a normal "gap" between the feeling and reaction.
Probably both but I imagine the worst are the people who are highly emotional and have no gap or filter.
If this is true, and i suspect that is AT LEAST IN PART TRUE, then building up this gap is the answer to fixing anger problems.
You have to actually separate the feeling of anger from the reaction (typically this one is a combo of BLAME and complaining. Like I HATE XXXXX! If only she didn't sound like a little girl.)
The blame doesn't help obviously, and that can be reprogrammed. But more prudent is the fact that you don't currently differentiate the stressor from the reaction that makes it distress. And as a result, you get INSTANT DISTRESS that you then always need to try to go back in and unwind.
Instead, you should enjoy the feeling of anger. Like being upset at other people's pitching, noise level, attitude, personality, whatever. Don't listen to the words, don't be driven down the reactive path, simply ENJOY the feeling of anger.
After all, you didn't choose it. It's not even REAL! How funny that it generates all these thoughts and "heat" etc. enjoy it, it's entertaining, it's not something you need to react to.
...
Along these lines, interesting insight.
It could be that anger problems aren't really about the feeling of anger much at all... instead they are about how much the mind is driven by it. Ex. Someone who's instantly and powerfully driven when anger occurs (no gap) vs. someone who has a normal "gap" between the feeling and reaction.
Probably both but I imagine the worst are the people who are highly emotional and have no gap or filter.
If this is true, and i suspect that is AT LEAST IN PART TRUE, then building up this gap is the answer to fixing anger problems.
You're not sick -- You're eating wrong
Woke up this morning feeling bad, scratchy throat, upset stomach... pretty sure I was sick.
But I wasn't sick.
This is what happens when you smoke cigarettes, don't work out, and eat McDonalds.
You are what you eat. It's true.
Then to top that off, you fuck with your already not-so-perfect breathing, your throat, and you don't even get your health back into flow by working out.
So yeah... not only are you not on point... you actually were so bad you made your health sickly.
It's choosing the +1 vs. the +100 thing. You're sacrificing your Q4, your happiness, your health, and your life for a little convenience and pleasure.
This is NOT COOL.
It is time to really sit down and make a change. SOON.
This is officially preplanned as a "Y" activity any day or part of the "R" activity of getting the dryer, since BOTH help save me more time and boost the rest of my work. I would put them on the roars 19 obj's sheet as "0" time budget extras (or take from something else to give them a budget).
But I wasn't sick.
This is what happens when you smoke cigarettes, don't work out, and eat McDonalds.
You are what you eat. It's true.
Then to top that off, you fuck with your already not-so-perfect breathing, your throat, and you don't even get your health back into flow by working out.
So yeah... not only are you not on point... you actually were so bad you made your health sickly.
It's choosing the +1 vs. the +100 thing. You're sacrificing your Q4, your happiness, your health, and your life for a little convenience and pleasure.
This is NOT COOL.
It is time to really sit down and make a change. SOON.
This is officially preplanned as a "Y" activity any day or part of the "R" activity of getting the dryer, since BOTH help save me more time and boost the rest of my work. I would put them on the roars 19 obj's sheet as "0" time budget extras (or take from something else to give them a budget).
Monday, October 17, 2016
Q4 2016 PTC Day 15
6p - 7p
Obj 1.4: 1/4 -- Top 10 Insomnia Remedies / Item 3 of home page.
Up first: Do I want top 10 I/R or something else?
Obj 1.4: 1/4 -- Top 10 Insomnia Remedies / Item 3 of home page.
Up first: Do I want top 10 I/R or something else?
The Fate of Top 10 Insomnia Remedies
Is not on my website.
Here's the thing -- I had a great idea making it a separate website, because the kind of traffic that is searching for "quick insomnia remedy" isn't the same kind of traffic looking for a deep, permanent cure to chronic insomnia. They are the 1/4 that is more common.
Of those 1/4, there's 3 kinds of insomniacs:
- The person who's having trouble sleeping right now, but this isn't normally a big deal... it's honestly not THAT big of a deal right now.
- This guy isn't going to buy anything, and makes up at least half of my traffic.
- The person who's been having a lot of trouble sleeping recently and is so frustrated that they are ready to buy something that'll get this problem solved in a snap
- This guy's ready to buy sleeptracks and other affiliate offers that can be sold here. Uncommonly, some of these guys, maybe even just out of curiosity, can be reeled in to my content at the remedies stage and will buy the basic product.
- The 1/10... the serious, chronic insomnia who's looking for a new fix to help them out.
- These insomniacs are used to spending money, and may as well help me out buy buying some affiliate stuff. They might even come back a few times and buy everything... eventually even my product... which should then ultimately result in their purchase of mastery.
Why separate them? Wouldn't it be better to drive ALL traffic back to my site so I make more sales that actually matter????
This is a very good question, and it's worth a lot of thought:
| KEEP ON 1 SITE | MAKE 2 SITES |
|---|---|
| After all, more than half my keywords, and certainly the VAST MAJORITY of the insomnia traffic lies in the "remedies" set of keywords, and I want AS MUCH TRAFFIC AS I CAN GET. | These are two entirely different markets -- so any selling worth while in the remedies market is going to be far more powerful and credible on a remedies based website, which means more affiliate commissions. |
| It's always going to be MUCH HARDER to get them to jump through hoops like 1 site to another vs. wandering around my website and stumbling into my product. | More qualified traffic to howtocureinsomnia.com, which means better SEO performance on my core site and will improve everything else I do with regards to SEO. |
More anchor links to 1 site means building authority faster at one site and roping in more traffic with a google listing like:
How To Cure Insomnia -Top 10 Insomnia Remedies |
2 SEO-AUTHORITY-SITES supporting each other giving eachother credibility will be naturally much better for SEO building long term.
|
One Strong Weapon to approach the market, potential partner sites, etc.
| Two Weapons for more versaltility, sneaky promotions, etc. |
Keep working on this... although I'm leaning towards two sites. Short term, it's probably a bad idea, as I would be able to mine the max traffic to 1 site easier. Of course, I can always do it for a little while to howtocureinsomnia.com/top10insomniaremedies anyways... but it'll suck when I have to remove all internal links going to that page to hide the fact that my top10 site is a fraud. But that will work.
Long term, there just needs to be 2 sites just because it's that much more legit. That way I can forge relationships from 2 different angles, sell affiliate products with authority, have 2 SEO-AUTHORITY-SITES supporting eachother, etc.... all natural reasoning and logic points to this.
ONE THING DOES NEED TO BE SAID -- IN THE PAST, TOP 10 HAS BLATANTLY PROMOTED HOWTOCURE. THIS CANNOT BE ALLOWED NEXT TIME AROUND, IT HAS TO BE WAAY SNEAKY.
So plan is:
2017 -- all traffic and links to howtocureinsomnia.com (home or /top10insomniaremedies)
2018+ -- start focusing all traffic building in the remedies arena to top10insomniaremedies.com
ALSO, this will let me start an alter-ego that can go back into the forums that mr. cahoon posted in and be like "man, cahoon, what 'choo talking about? top10ir.com dawg, just go there!" So I can hit all the familiar places AGAIN, and in theory I'll have all that saved (i can at least trace my own backlinks) so it'll be really fast driving all these links since i'll have done it already!!
Long term, there just needs to be 2 sites just because it's that much more legit. That way I can forge relationships from 2 different angles, sell affiliate products with authority, have 2 SEO-AUTHORITY-SITES supporting eachother, etc.... all natural reasoning and logic points to this.
ONE THING DOES NEED TO BE SAID -- IN THE PAST, TOP 10 HAS BLATANTLY PROMOTED HOWTOCURE. THIS CANNOT BE ALLOWED NEXT TIME AROUND, IT HAS TO BE WAAY SNEAKY.
So plan is:
2017 -- all traffic and links to howtocureinsomnia.com (home or /top10insomniaremedies)
2018+ -- start focusing all traffic building in the remedies arena to top10insomniaremedies.com
ALSO, this will let me start an alter-ego that can go back into the forums that mr. cahoon posted in and be like "man, cahoon, what 'choo talking about? top10ir.com dawg, just go there!" So I can hit all the familiar places AGAIN, and in theory I'll have all that saved (i can at least trace my own backlinks) so it'll be really fast driving all these links since i'll have done it already!!
Anyways... EITHER WAY, the top 10 list does NOT belong on the home page. This is not the place to go sending people to 10 different websites / product pages / etc... I want my home page to actually be more focused on "How to CURE insomnia." Top 10 here is kind of a sell out.
SLEEP TIPS, however, are HUGE value for the home page. That catches all the category 1 & 2 insomniacs who are about to leave the site but then go "Oh shit, what's this? THERE WE GO!"
And having a "featured product" high commission sleep tracks thing going on would be pretttty sweet.
SO, NEW ORDER:
1. video
2. TIO
3. Sleep tips
4. Product Review: SleepTracks
5. Blog
6. About James Cahoon
Yes, I know you want your stupid FAQ. There's no reason to do that tho... it's just clogging up space, you have no value proposition for it or real purpose. Toss 'er out now.
And having a "featured product" high commission sleep tracks thing going on would be pretttty sweet.
SO, NEW ORDER:
1. video
2. TIO
3. Sleep tips
4. Product Review: SleepTracks
5. Blog
6. About James Cahoon
Yes, I know you want your stupid FAQ. There's no reason to do that tho... it's just clogging up space, you have no value proposition for it or real purpose. Toss 'er out now.
Sunday, October 16, 2016
Q4 2016 PTC Day 14
9:30a - 5:00p, 6:00p - 7:00p
ORIGINAL PLAN
09:30 - 10:00: setup
10:00 - 12:00: Obj.1.1 Hr 6.5/8: 2
12:00 - 01:00: Su.Lunch 2/10: 3
01:00 - 03:00: Obj.1.3 Hr 3/4: 5
03:00 - 04:30: Obj.1.1 Hr 8/8: 6.5
04:30 - 05:30: Obj.1.3 Hr 4/4: 7.5
05:30 - 06:00: Break
06:00 - 07:00: Obj.1.5 Hr 1/2: 8.5
ACTUAL
09:30 - 10:00: setup
10:00 - 12:00: Obj.1.1 Hr 6.5/8: 2
12:00 - 01:00: Su.Lunch 2/10: 3
01:00 - 03:00: Obj.1.3 Hr 3/4: 5
03:00 - 05:00: Obj.1.1 Hr 8/8 & Obj.1.3 Hr 3.5/4: 7
05:00 - 06:00: Break
06:00 - 07:00: Obj.1.5 Hr 1/2: 8 (Obj. 1.5 COMPLETED)
ORIGINAL PLAN
09:30 - 10:00: setup
10:00 - 12:00: Obj.1.1 Hr 6.5/8: 2
12:00 - 01:00: Su.Lunch 2/10: 3
01:00 - 03:00: Obj.1.3 Hr 3/4: 5
03:00 - 04:30: Obj.1.1 Hr 8/8: 6.5
04:30 - 05:30: Obj.1.3 Hr 4/4: 7.5
05:30 - 06:00: Break
06:00 - 07:00: Obj.1.5 Hr 1/2: 8.5
ACTUAL
09:30 - 10:00: setup
10:00 - 12:00: Obj.1.1 Hr 6.5/8: 2
12:00 - 01:00: Su.Lunch 2/10: 3
01:00 - 03:00: Obj.1.3 Hr 3/4: 5
03:00 - 05:00: Obj.1.1 Hr 8/8 & Obj.1.3 Hr 3.5/4: 7
05:00 - 06:00: Break
06:00 - 07:00: Obj.1.5 Hr 1/2: 8 (Obj. 1.5 COMPLETED)
Thursday, October 13, 2016
Troll: "Too Many Obstacles To Deal With"
Reprogram:
If there's too many, why are you adding another one AND reducing your size by complaining about it?
Being directed by your feelings of being overwhelmed just adds more to deal with (+1 problem), uses up valuable brain power and time that could be sent solving a problem (-1 solution), AND lowers your overall size so it's a lot harder to deal with the stack of problems (-25-50%+ Solution Efficiency on all solutions.)
So it's a (-2) and (-% multiplier) effect on productivity.
VS.
Getting organized, dealing with ONLY ONE AT A TIME, baby step -> RE -> 1UP, and solving the problems.
Which would be better?
Wednesday, October 12, 2016
Q4 2016 PTC Day 10
5:15p - 6:45p
515 - 530 -- packet review and 5 min meditation
aaand back to web editing.
There's gotta be some kind of troubleshoot guide for demo's not working.
Oh hey, it worked!
Watched the training on cornerstone today... pretty evident this is all I will ever need.
Honestly the most amazing web editor ever. X was an amazingly rewarding investment.
Cornerstone Intro:
https://community.theme.co/kb/cornerstone-introduction/
Notable:
@ 34:00 he gets into the page-CSS editor and by highlighting text and pressing command + D (presumably, CTRL + D on a PC) he can select all occurrences of it and edit all at once (multiple cursors). Super cool.
TEMPLATES -- there's predesigned pages AND ***BLOCKS***
and one blog is perfect for my next objective TIO: "MENU 2: COLUMNS"
So the time it took to watch all this just paid for itself!!!
515 - 530 -- packet review and 5 min meditation
aaand back to web editing.
There's gotta be some kind of troubleshoot guide for demo's not working.
Oh hey, it worked!
Watched the training on cornerstone today... pretty evident this is all I will ever need.
Honestly the most amazing web editor ever. X was an amazingly rewarding investment.
Cornerstone Intro:
https://community.theme.co/kb/cornerstone-introduction/
Notable:
@ 34:00 he gets into the page-CSS editor and by highlighting text and pressing command + D (presumably, CTRL + D on a PC) he can select all occurrences of it and edit all at once (multiple cursors). Super cool.
TEMPLATES -- there's predesigned pages AND ***BLOCKS***
and one blog is perfect for my next objective TIO: "MENU 2: COLUMNS"
So the time it took to watch all this just paid for itself!!!
Monday, October 10, 2016
Q4 2016 PTC Day 8
6p - 7p
X Theme Setup
So, install is more or less complete, now to the elements:
-Cornerstone -- how it customizes pages
-Customizer -- essentially all the customized work I do. Make sure these are backed up.
-Demos -- the literal "plug and play" feature -- you load a demo and BAM. Whole new design setup instantly
"It is very important to note that while the importer will not overwrite or alter any of your posts, pages, or portfolio items,your Customizer settings will be altered upon setting up a demo (this is necessary so that we can setup your installation similar to the demo). If you already have your website setup but are still curious to try out this feature, please make sure that you first backup your Customizer settings by going to the Customizer Manager page under Addons."
Okay, so, snag #1 -- it can't install a demo. Presumably, because it doesn't have permission...
So I am attempting to give it perms by going 777 on wp-content. May need to also do the main wp config file thingy too... dont forget that.
Hope this works. It'll be running all night. Welp, that's my hour folks.
So I am attempting to give it perms by going 777 on wp-content. May need to also do the main wp config file thingy too... dont forget that.
Hope this works. It'll be running all night. Welp, that's my hour folks.
Sunday, October 9, 2016
Q4 2016 PTC Day 7 - Sunday #1
9:30a - 1:30p, 3:30p - ...
First up will be planning schedule and working on a new sunday structure & morning ritual. This should take 30 minutes for all tasks.
Then meditate -- need to get intensely focused and serious... start small, get big.
0930 - 1030: Int.Setup 3/5 -- finish 19 obj's and goals sheet
1030 - 1130: Int.Setup 4/5 -- morning rit & sunday structure
1130 - 1230: Obj:1.3 Hr 1/4 -- 10 Min Med + Review TIO Training
1230 - 0130: Su.Lunch 1/10
---
0330 - 0430: Obj.1.1 Hr 1/8 -- 10 Min Med + Pick final design, just choose something, and fast
0430 - 0530: Obj.1.1 Hr 2/8 -- Plan out how you will implement HTML & finish whole page within 6 hours.
0530 - 0600: 25 min. break + 5 min meditation
0600 - 0730: Obj.1.1 Hr 3.5/8 -- HTML top part of page & TIO space -- needs to be ready for TIO work tmw
4 Questions
HOW TO:
1. A High ROI Offer
2. A Touchstone
3. Believability
1. This for that.
"Your email for a 20 minute breakdown of how insomnia actually works."
2. Touchstone: Answer the 4 questions above, but using all of the elements below:
"Don't believe 20 minutes will change the way you see insomnia? Have a look at some of the letters I've recieved... or why not look at some of the dozens of sleep books I've read from Insomnia MDs... or just have a look at the brain scan research done in sleep laps that perfectly matches what your about to learn?"
The Irresistible Offer Sales Process: What Your Customer Sees, in Chronological Order
First Look: Your Touchstone
This piques his interest. Two or three of his big questions are answered in a way that intrigues and excites him, so he’s willing to dig further to see what you have.
Second Look: Believability
He discovers enough about you and/or your products and services to know that you can be trusted. This empowers him to dig deeper.
Third Look: High ROI Offer
If your customer gets to this point and finds that your touchstone has truly captured the spirit of what you’re actually offering, you’ve got a sale. Better still: If he discovers it’s better than what he expected consider your sale a true slam-dunk.
First up will be planning schedule and working on a new sunday structure & morning ritual. This should take 30 minutes for all tasks.
Then meditate -- need to get intensely focused and serious... start small, get big.
0930 - 1030: Int.Setup 3/5 -- finish 19 obj's and goals sheet
1030 - 1130: Int.Setup 4/5 -- morning rit & sunday structure
1130 - 1230: Obj:1.3 Hr 1/4 -- 10 Min Med + Review TIO Training
1230 - 0130: Su.Lunch 1/10
---
0330 - 0430: Obj.1.1 Hr 1/8 -- 10 Min Med + Pick final design, just choose something, and fast
0430 - 0530: Obj.1.1 Hr 2/8 -- Plan out how you will implement HTML & finish whole page within 6 hours.
0530 - 0600: 25 min. break + 5 min meditation
0600 - 0730: Obj.1.1 Hr 3.5/8 -- HTML top part of page & TIO space -- needs to be ready for TIO work tmw
The Irresistible Offer -- Full Book:
http://cdn2.hubspot.net/hub/60274/file-14902508-pdf/content-pdf/The_Irresistible_Offer.pdf?t=14089391209394 Questions
- What are you trying to sell me? (logic)
- How much? (logic)
- Why should I believe you? (logic)
- What's in it for me? (emotion)
Just answer the logic, and you have no substance -- people buy products to achieve benefits.
Just answer the emotion, and you'll come across salesy.
--
Let’s start with a definition.
The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.
1. A High ROI Offer
2. A Touchstone
3. Believability
1. This for that.
"Your email for a 20 minute breakdown of how insomnia actually works."
2. Touchstone: Answer the 4 questions above, but using all of the elements below:
- Clarity - leave nothing to the imagination,
- Simplicity - simple statement that is easily understandable
- Brevity - REALLY SHORT. Single glance of the eye should do it. 3 second rule.
- Immediacy - Cuts to the chase, only shows the facts, no selling.
The offer is separate from your Core High ROI Offer. 2 different entities. Hence, the whole theory of opt-in -- my highest ROI is Mastery.
3. Believability: It's good to be bold, but the bolder you are, the harder it is to be believable. Ways to boost credibility:
- Proof -- social, technical data, factual (research).
- Credibility - endorsements from authority figures, high profile customers, associations and organizations that certify your work, awards and recognition, logical answers to how you're able to make your offer.
"Don't believe 20 minutes will change the way you see insomnia? Have a look at some of the letters I've recieved... or why not look at some of the dozens of sleep books I've read from Insomnia MDs... or just have a look at the brain scan research done in sleep laps that perfectly matches what your about to learn?"
The Irresistible Offer Sales Process: What Your Customer Sees, in Chronological Order
First Look: Your Touchstone
This piques his interest. Two or three of his big questions are answered in a way that intrigues and excites him, so he’s willing to dig further to see what you have.
Second Look: Believability
He discovers enough about you and/or your products and services to know that you can be trusted. This empowers him to dig deeper.
Third Look: High ROI Offer
If your customer gets to this point and finds that your touchstone has truly captured the spirit of what you’re actually offering, you’ve got a sale. Better still: If he discovers it’s better than what he expected consider your sale a true slam-dunk.
Conclusion
That’s the purpose of an effective Touchstone. Immediately, you present a short, interesting, credible offer to your prospect that transcends all of the other noise in the environment.
The customer’s Unspoken Inner Dialogue kicks in. It says, “Hey, that’s not the normal manipulative advertising claptrap. These guys might actually understand what I want.”
You then add in the factors that bolster your Believably.
The Unspoken Inner Dialogue is heard from again. It says, “Okay, this is a great offer, and these guys seem credible. But sometimes nothing is as it seems. What’s the real deal? What’s the catch here?”
And this is when you’re at the make-or-break point: when the Touchstone meets the Offer, and your customer decides whether the reality is equal to the promise.
And,sometimes, there is a catch. If your Touchstone is a loss leader, sometimes you may require a bit more from your customer in exchange for the killer deal.
But, after digging deeper, if the prospect finds a truly High ROI Offer at the core, the sale is closed.
That’s the purpose of an effective Touchstone. Immediately, you present a short, interesting, credible offer to your prospect that transcends all of the other noise in the environment.
The customer’s Unspoken Inner Dialogue kicks in. It says, “Hey, that’s not the normal manipulative advertising claptrap. These guys might actually understand what I want.”
You then add in the factors that bolster your Believably.
The Unspoken Inner Dialogue is heard from again. It says, “Okay, this is a great offer, and these guys seem credible. But sometimes nothing is as it seems. What’s the real deal? What’s the catch here?”
And this is when you’re at the make-or-break point: when the Touchstone meets the Offer, and your customer decides whether the reality is equal to the promise.
And,sometimes, there is a catch. If your Touchstone is a loss leader, sometimes you may require a bit more from your customer in exchange for the killer deal.
But, after digging deeper, if the prospect finds a truly High ROI Offer at the core, the sale is closed.
Choosing New Theme
Salient has failed me.
I cannot spend countless hours trying to build a custom theme ground up inside of salient, fighting salient every step of the way.
I need a theme that is going to make life very easy on me and can get me to where i need inside of the 8 hours I have to get there.
So time to choose a theme that is plug and play -- needs to be perfect -- video goes right there, opt in goes right here, NO CUSTOM WORK NEEDED.
Here's some that would work:
So... now the question is, code. Do I want a theme that is drenched with code and confusing to google? X theme looks great but it also looks like it'll have a million lines of code.
"
Ultimately, the most SEO-friendly WordPress theme is a custom theme. Not only can you control the code, design and focus of your website, your website won’t have spammy looking links by default.
Also, you can take steps to improve the SEO of your website. For example, when writing the HTML, you can label your content with schema.org microdata. This microdata is invisible to humans but helps search engine machines determine whether they’re looking at a movie review, a recipe, an event and much more.
The best place to start with a custom theme is with a starter (a.k.a. barebone, blank or naked) theme. The start theme that I recommend is Roots, which incorporates Bootstrap, Boilerplate and Grunt. Bootstrap gives you a mobile ready framework; Boilerplate provides modern HTML5 code; and Grunt minifies and concatenates the CSS and JavaScript for faster loading times.
In my experience, custom themes almost always outperform off-the-shelf themes when it comes to search engine visibility and organic traffic. And while it’s true that creating your own theme can take significantly more time than using an off-the-shelf theme, the long-term SEO benefits often make it well worth it.
"
https://2014.nashville.wordcamp.org/off-the-shelf-wordpress-themes-and-seo/
...So that brought me to the idea of free themes / go basic.
But nothing's free -- which means these are the EXACT themes designed to point back to their authors, and since they're free, they'll be used by spammers.
So that means, either buy one, or write one yourself.
So I looked back at X and searched for SEO talk... and got exactly what I needed:
https://theme.co/x/features/seo/
" but structurally to search engines. X has been built from the ground up using the latest, semantic HTML5 markup, allowing search engines to easily distinguish where your main content starts and ends and easily distinguish what it is about. Semantic markup also means clean markup. X has been architected to avoid extra structural code and presentational items in your main content, which can cause problems as your site is being indexed."
That bit of info... combined with an obviously bigger, more dedicated, more professional team than salient... has sold me on the X team. It also helps that they got the top internet marketers to build in features and guides to use with their theme. I am very impressed.
X it is!
5 hours to hire an animator?
Why not just spend those 5 hours finding an incredibly simple animation tool that can do this (and there's probably FREE tools that do this)... scroll down on this page and see the video:
http://preview.themeforest.net/item/x-the-theme/full_screen_preview/5871901
See how all they do is INCREDIBLY SIMPLE animations with text that grab your interest?
By making the video grab only tiny snibbits of text and use very basic animation, they grab your attention easily and effectively... and mainly just by keeping things moving.
If the #2 best selling wordpress theme on themeforest is using this style, it probably works. And better yet, the best internet marketers out there use this method (like Frank Kern). So why waste time and money? It's not like an animated version is going to give you the kind of return that justifies it.
You can always make a competiting video to replace it some day. This will be more than good enough to start.
"
Ultimately, the most SEO-friendly WordPress theme is a custom theme. Not only can you control the code, design and focus of your website, your website won’t have spammy looking links by default.
Also, you can take steps to improve the SEO of your website. For example, when writing the HTML, you can label your content with schema.org microdata. This microdata is invisible to humans but helps search engine machines determine whether they’re looking at a movie review, a recipe, an event and much more.
The best place to start with a custom theme is with a starter (a.k.a. barebone, blank or naked) theme. The start theme that I recommend is Roots, which incorporates Bootstrap, Boilerplate and Grunt. Bootstrap gives you a mobile ready framework; Boilerplate provides modern HTML5 code; and Grunt minifies and concatenates the CSS and JavaScript for faster loading times.
In my experience, custom themes almost always outperform off-the-shelf themes when it comes to search engine visibility and organic traffic. And while it’s true that creating your own theme can take significantly more time than using an off-the-shelf theme, the long-term SEO benefits often make it well worth it.
"
https://2014.nashville.wordcamp.org/off-the-shelf-wordpress-themes-and-seo/
...So that brought me to the idea of free themes / go basic.
But nothing's free -- which means these are the EXACT themes designed to point back to their authors, and since they're free, they'll be used by spammers.
So that means, either buy one, or write one yourself.
So I looked back at X and searched for SEO talk... and got exactly what I needed:
https://theme.co/x/features/seo/
" but structurally to search engines. X has been built from the ground up using the latest, semantic HTML5 markup, allowing search engines to easily distinguish where your main content starts and ends and easily distinguish what it is about. Semantic markup also means clean markup. X has been architected to avoid extra structural code and presentational items in your main content, which can cause problems as your site is being indexed."
That bit of info... combined with an obviously bigger, more dedicated, more professional team than salient... has sold me on the X team. It also helps that they got the top internet marketers to build in features and guides to use with their theme. I am very impressed.
X it is!
Easy Animation for Video -- Proven to work, no need to hire
5 hours to hire an animator?
Why not just spend those 5 hours finding an incredibly simple animation tool that can do this (and there's probably FREE tools that do this)... scroll down on this page and see the video:
http://preview.themeforest.net/item/x-the-theme/full_screen_preview/5871901
See how all they do is INCREDIBLY SIMPLE animations with text that grab your interest?
By making the video grab only tiny snibbits of text and use very basic animation, they grab your attention easily and effectively... and mainly just by keeping things moving.
If the #2 best selling wordpress theme on themeforest is using this style, it probably works. And better yet, the best internet marketers out there use this method (like Frank Kern). So why waste time and money? It's not like an animated version is going to give you the kind of return that justifies it.
You can always make a competiting video to replace it some day. This will be more than good enough to start.
2-3pm lost - Troll re-program
"Want now" vs. "What I really want"
You can keep letting your mind ("IT") drive you around and lie to you. You can let those imaginary squeezes and stretches in your chest make you feel like you need to do other things. You can give in to these feelings and react to them
You will, of course, end up unhappy, defeated, not enjoying whatever it is they tell you to do, conflicted for the rest of the day, struggling, falling behind, hating life, feeling like you're getting no where... etc.
OR...
You can simply realize that the feelings are all made up. Theres nothing going on stronger than the equivalent of you making a fist. None of it's real and it'll be gone within seconds, at most a few minutes, of your thinking about it.
You can then push forth, embrace the pain and discipline, and grow fast back into a person who can work through great difficulties to achieve great things.
Because it's when you're tested that you have the REAL opportunities to achieve happiness.
When it's easy, you're not actually growing. The tough spots are the real opportunities.
And of course, you will create happiness, deep pride and satisfaction with yourself, victorious, enjoying your work a lot more, getting ahead, and loving life.
YOU CAN DO IT EITHER WAY AND SINCE ALL YOU'RE REALLY DOING IS SITTING IN A CHAIR AND THINKING IT'S REALLY NOT ANY HARDER ONE WAY OR THE OTHER.
Are you going to choose the good way or the bad way? Do you like creating good feelings or bad feelings?
Get serious, get focused, and make it happen. You cannot let IT eat you alive. You must fight, and NOW is the time to do so.
Thursday, October 6, 2016
Wednesday, October 5, 2016
Biggest Opportunity Ever, In the Blindspot?
High tension person = constantly squeezing muscles -> just relax muscles 100x a day = Lower tension
Know when to high tension and when to low tension.
same goes with
MENTAL BLOCKS
that "ahhhhrrg" in the mind. That intense frown. There's a squeezing that happens in the mind whenever i have a feeling. my feelings themselves are mental squeezing.
and if i just learned that i didn't need to have those -- that i could let them go as they occured -- it could possibly free up over 50% of lost willpower i burn up all the time doing this.
just like squeezing the muscles, the mind has squeezes associated with feelings (resistance, pain, aggrevation etc) and if i learn i can just let those go instead of holding the squeeze, i would not have nearly as hard of a time moving forward.
Possibly the biggest opportunity yet.
Comes down the crazy tennis teacher telling me that im a high strung person.
The answer is not the solution. This is an idea who's time is near.
Know when to high tension and when to low tension.
same goes with
MENTAL BLOCKS
that "ahhhhrrg" in the mind. That intense frown. There's a squeezing that happens in the mind whenever i have a feeling. my feelings themselves are mental squeezing.
and if i just learned that i didn't need to have those -- that i could let them go as they occured -- it could possibly free up over 50% of lost willpower i burn up all the time doing this.
just like squeezing the muscles, the mind has squeezes associated with feelings (resistance, pain, aggrevation etc) and if i learn i can just let those go instead of holding the squeeze, i would not have nearly as hard of a time moving forward.
Possibly the biggest opportunity yet.
Comes down the crazy tennis teacher telling me that im a high strung person.
The answer is not the solution. This is an idea who's time is near.
There Will Be More Blitz Days
You cant not follow your word regarding tracking size just cuz its a blitz. You still need to track hour by hour. Period.
Troll: 8am West Coast.
Troll: Not winning -> no contest
Troll: Not trying -> ???
The not winning no comtest is bullshit and you know it. You are putting a gun to your head and pulling the trigger when that happens. Its the integrity destroyer troll... basically saying since i had 1 failure im gonna stack them on now. Worst thing you could ever do to yourself in the work place.
So instead, say finishing the race and following still builds habits essential to the succesz of any entrepreneur.
Good.
Now, the 8am thing. I got no workaround for this. As an entrepreneur id choose not to work through that and instead fix it. If it was not fixable, then id work through. But it is fixable and they still wont fix it. On high quality nick leads, this is unacceptable, and until that fix is made, i will refuse to blitz.
Troll: 8am West Coast.
Troll: Not winning -> no contest
Troll: Not trying -> ???
The not winning no comtest is bullshit and you know it. You are putting a gun to your head and pulling the trigger when that happens. Its the integrity destroyer troll... basically saying since i had 1 failure im gonna stack them on now. Worst thing you could ever do to yourself in the work place.
So instead, say finishing the race and following still builds habits essential to the succesz of any entrepreneur.
Good.
Now, the 8am thing. I got no workaround for this. As an entrepreneur id choose not to work through that and instead fix it. If it was not fixable, then id work through. But it is fixable and they still wont fix it. On high quality nick leads, this is unacceptable, and until that fix is made, i will refuse to blitz.
Tuesday, October 4, 2016
Monday, October 3, 2016
DK & "Fight Club" And my boy Ed
DK Warned You... long forgotten advice that was never heeded...
It's like fight club.
Rule 1. You do not talk about fight club.
Rule 2. YOU DO NOT TALK ABOUT FIGHT CLUB.
It's like fight club.
Rule 1. You do not talk about fight club.
Rule 2. YOU DO NOT TALK ABOUT FIGHT CLUB.
The 19 Objectives of Q4 2016
No main goals vs. minimum goals any more... it's time to get serious.
Here's by 19 Objectives and their associated hour goals. The over-arching goal is to complete SOME copy of ALL by the end of Q4 (even if it's a shitty copy.)
This represents a change in mindset from Pass / Fail goals to Quantity vs. Quality and Time Effectiveness (aka Productivity.)
See spreadsheet for update to date version, but here's the beginning of Q4 breakdown:
- 0 ... The Home Page Objectives
- Top of Page and overall design work, html finished
- Hire Animator for Video (video = item 1 of home page)
- "The Irresistible Offer" product display / Item 2 of home page, determine if opt-in is ONLY in this spot.
- Top 10 Insomnia Remedies / Item 3 of home page.
- About Me / Item 4 of home page.
- Blog Post (& Start posting ... so content's rolling once it launches) / Item 5 of home page.
- Site map / Last item of home page.
- 0 ... The Second Page & Video
- Redo Video 2
- Text version of video 2 on page
- Page 2 design work and html finished
- Alt opt-in page #1 finished
- Sales Letter for Cure For Insomnia Series
- Alt opt-in page #2 finished
- 0 ... Cure For Insomnia Series
- Redo of videos 3, 4, and 5 finished
- Page 3 design work and html finished
- video 3 page up and links work
- video 4 page up and links work
- video 5 page up and links work
- Salesletter for Mastery (Video 5 Next Steps Page)
- 0 ... ClickBank for Funnel
- Product up, working, buyable, links all correct.
- 0 ... Sleep Mastery Pages
- Mastery Pages Up and Videos Work on Them
- Part 1 page up and links work
- Part 2 page up and links work
- Part 3 page up and links work
- Part 4 **set for premium only** page up and links work
- ClickBank for Mastery: Product up, working, buyable, links all correct.
- --10
- --5
- --5
- --5
- --2.5
- --2.5
- --2.5
- --25
- --2.5
- --5
- --5
- --10
- --2.5
- --40
- --3
- --1
- --1
- --10
- --2.5
- --2
- --0.5
- --0.5
- --1
- --1
Total Hours: 145
Q4 PTC Begins -- Day 1
5:00p - 7:00p
Q4 Begins.
Obj's:
-Get Organized: List of the 19 objectives and time scales set to each
-"Sleep tips" content -- guide for Eric... why not build this into the front page TIO when done as well. Like David's 5 attitudes to always keep in mind content, and the way it was bundled together, sold me on DYD long term.
Q4 Begins.
Obj's:
-Get Organized: List of the 19 objectives and time scales set to each
-"Sleep tips" content -- guide for Eric... why not build this into the front page TIO when done as well. Like David's 5 attitudes to always keep in mind content, and the way it was bundled together, sold me on DYD long term.
Thursday, September 29, 2016
Q3 PTC Day 82
6:30p - 7:30p
The final CDH!!
It's been a pretty good Q3, all things considered.
I got more consistent with ROARS than ever through a period of time that was QUITE difficult because the deterioration of my relationship with Sarah and my longest commission dry spell of all time.
I sustained a fairly decent size, even if it was a regression in the second half.
I pushed my limits a bit in a few areas and grew a deeper understanding and new skills in the areas of mindfulness, active NLP, and attraction.
The final CDH!!
It's been a pretty good Q3, all things considered.
I got more consistent with ROARS than ever through a period of time that was QUITE difficult because the deterioration of my relationship with Sarah and my longest commission dry spell of all time.
I sustained a fairly decent size, even if it was a regression in the second half.
I pushed my limits a bit in a few areas and grew a deeper understanding and new skills in the areas of mindfulness, active NLP, and attraction.
Dividing 150 hrs into 19 objectives
The big hint here is the "even if it looks like shit get it DONE first then improve".
There is NOT ENOUGH TIME to do all of them right.
And that's the WHOLE POINT.
In business, there's always going to be a quality vs. quantity type if balancing act.
You need GOALs so that you are...
- Very selective,
- Focused,
- Prioritizing high value objective over lower value ones (and just letting some projects go or get very little attention if they're not worth much)
- Managing your time well (using it as a limited resource since thats what it is and making the most of it)
- Actually get through a lot of stuff
- ETC ETC ETC
The whole game of being an effective businessman comes from this practice of goal setting and allocating time as a limited resource.
Otherwise your just an artist. You can keep trying to perfect it forever but you'll never make any money.
Tuesday, September 27, 2016
Q3 2016 PTC Day 80
5:45 p - 6:45p
The Final 3 Days begin today! This is an 82 Day Challenge (+1 if you count friday... but that's LEAF only)
Today were making the first "actual #'s" balance sheet.
Tomorrow, it's time to divide 150 hours into 19 objectives, 12 weeks, and 10 sundays.
The Final 3 Days begin today! This is an 82 Day Challenge (+1 if you count friday... but that's LEAF only)
Today were making the first "actual #'s" balance sheet.
Tomorrow, it's time to divide 150 hours into 19 objectives, 12 weeks, and 10 sundays.
Monday, September 26, 2016
Sunday, September 25, 2016
19 Objectives. 12 weeks, 10 Sundays, 150 hours
Can I pull it off?
How will you complete them on time?
If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?
Let's get in the mentality of making an EPIC Q4.
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
Why you can't apply word to things like "I will be size 5"
It's because giving you word can only work where it is applicable.
And it DOESN'T APPLY to UNKNOWNS. Any time the question "How do I apply word here?", determining if it's 100% unreasonable or not is impossible... even if it's 99.9% vs. 0.1%, there's a grey zone, and it begs the question.
100% Unreasonable Word only applies to areas that are 100% Clear on What To Do.
(100% unreasonable where 100% rational)
Saying "I give my word to always go for size 5" doesn't work because you'll be making calls and an urgent email will come up, and then you won't know how to apply it, how to measure, etc... and you'll need to figure it all out... and then it's unclear if you're unreasonably following a choice or not.
Word has to be clear. It works on the morning ritual because it is incredibly clear: "Regardless of sleep, dream states, etc etc... at 430 you will pop out of bed and go directly to cleaning mouth guard, drinking water, throwing on music and doing exercises."
The more clearly defined, the better. If it's unclear HOW TO BE 100% UNREASONABLE, then the concept doesn't apply.
And it DOESN'T APPLY to UNKNOWNS. Any time the question "How do I apply word here?", determining if it's 100% unreasonable or not is impossible... even if it's 99.9% vs. 0.1%, there's a grey zone, and it begs the question.
100% Unreasonable Word only applies to areas that are 100% Clear on What To Do.
(100% unreasonable where 100% rational)
Saying "I give my word to always go for size 5" doesn't work because you'll be making calls and an urgent email will come up, and then you won't know how to apply it, how to measure, etc... and you'll need to figure it all out... and then it's unclear if you're unreasonably following a choice or not.
Word has to be clear. It works on the morning ritual because it is incredibly clear: "Regardless of sleep, dream states, etc etc... at 430 you will pop out of bed and go directly to cleaning mouth guard, drinking water, throwing on music and doing exercises."
The more clearly defined, the better. If it's unclear HOW TO BE 100% UNREASONABLE, then the concept doesn't apply.
Q3 PTC Day 78
9:30a - 6:30p
9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.
9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.
Habit Gravity & The Significance of a Morning Ritual
"
| 8/21/2016 | 4 | 4.75 | 4.75 | NA | 3.5 | 4.25 | AUG Goal: | 4.625 | NA | Y | Y | NA | NA | 50% | |
| 8/28/2016 | 3.75 | 4 | 4.25 | 4 | 3.5 | 3.90 | AUG AVG: | 4.25 | R | R | R | Y | R | 90% | |
| 9/4/2016 | NA | 3.75 | 4.5 | 3 | 4.25 | 3.88 | R | NA | Y | Y | Y | 62.50% | |||
| 9/11/2016 | 5.5 | 4.25 | 4 | 3.5 | 4 | 4.25 | R | R | N | N | R | 60% | |||
| 9/18/2016 | 4.25 | 3.5 | 4.75 | 4 | 3.75 | 4.05 | SEP Goal: | 4.75 | N | Y | N | R | N | 30% |
"
The above table shows a time period long enough to know for certain that habits have been set in place.
You can see what kind of habits those are.
They will continue indefinitely unless changed.
And change WILL TAKE ANOTHER 30 DAYS.
That means you WILL START Q4 NATURALLY SMALL.
Starting to ramp up for Q4 now is important. Vacation time is NOT important, I'm not overwhelmed or over worked. I've been working 40-50 hour weeks which pretty much IS a vacation for me. I feel fresh.
So it's time to start Q4 now. Like last year when I had a ramp up week. Except this time Q4 ramp up week is also the final week of Q3. And like any ramp up week, the scores don't factor in to Q4's final #'s. They just factor into Q3's final #'s.
...
Morning Ritual. Let's review and make a Q4 decision on whether or not it will be word, and if it is word, then the significance of word must be reviewed.
It's pretty clear that I've lost all grasp on Landmark's concept of what it is to give your word and the significance of it.
It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual. It means that none of that even factors in. It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.
As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.
It's the only "true integrity" because it's the only integrity that will not be reasoned with. It's true discipline.
And THAT'S what I've lost completely.
As long as that's not important to me, the morning ritual is a lost cause. So it's time to choose.
"...like...
FIX INSOMNIA
-video- ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"
WORD:
The point of giving your word, as landmark defined, is to take the human BS out of the picture completely so that all that remains is the sentient being.It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual. It means that none of that even factors in. It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.
As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.
It's the only "true integrity" because it's the only integrity that will not be reasoned with. It's true discipline.
And THAT'S what I've lost completely.
As long as that's not important to me, the morning ritual is a lost cause. So it's time to choose.
Traffic: Affiliation / Advertising, How to reach out
Rediscovered this little gem on socialnetworkingchallenge.blogspot.com and it's pretty much the whole game right here so I figured I'd repost.
Kind of neat that I've spent years becoming an excellent cold caller :).
Web Design
Quote from one of the January '15 posts:"...like...
FIX INSOMNIA
-video- ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"
GOALS
This is the project for the rest of Q3 (meaning this week since this is the last week) in the spirit of ramping up for an EPIC Q4.
I have a list of 19 OBJECTIVES. The goal will be to complete them all in Q4 so I can get to traffic in early 2017.
Part of the goal will be to sort other obstacles and objectives into a list of "to do later" so I train myself to stay consistent to the objectives at hand.
19 Objectives. 12 weeks, 10 Sundays, 150 hours. Can I pull it off?
How will you complete them on time?
If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?
Let's get in the mentality of making an EPIC Q4.
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html
...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html
Other goals for THIS WEEK:
NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.
Q4 is going to be about completing EVERY item on the list. Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.
Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.
This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind. As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.
By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.
Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html
...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html
Other goals for THIS WEEK:
- Make the Daily Review sheets (BOTH, ROARS, and LEAF... and make a packet for Roars that is BOTH + ROARS + REST OF PACKET, and a packet for leaf that is BOTH + LEAF + REST OF PACKET.)
- Morning Ritual more clearly written out step by step (including time for washing hands and mouth-guard, putting on music, etc) so that starting Monday, October 3rd, Q4 follows MY WORD 100%.
Thursday, September 22, 2016
Anger @ a phone call Troll
FU I'm tired of this shit WTF
This is complaining, whining, and leads to small size, confusion, disappointment, etc.
Reprogram: It's pathetic to be affected by petty things.
Petty little things happen all the time. Every moment I carry it instead of refocusing, I make myself more and more pathetic.
This is complaining, whining, and leads to small size, confusion, disappointment, etc.
Reprogram: It's pathetic to be affected by petty things.
Petty little things happen all the time. Every moment I carry it instead of refocusing, I make myself more and more pathetic.
Size 6+ Troll
This is a hard/intense/powerful problem, ANYONE would be distracted/frustrated/etc.
This leads to "It's OKAY to be trolled, it's cool to shrink, it's not my fault I'm getting smaller and my day is going to shit"
VS.
"Large troll = large opportunity".
If I even get a little better at handling an obstacle this powerful, I am making major progress.
This leads to "It's OKAY to be trolled, it's cool to shrink, it's not my fault I'm getting smaller and my day is going to shit"
VS.
"Large troll = large opportunity".
If I even get a little better at handling an obstacle this powerful, I am making major progress.
Wednesday, September 21, 2016
Q3 PTC Day 74
6:15p - 7:15p
Returning from a power outage.
Working on web design today. Back to the drawing board... need a better design.
This site is pretty damn good:
https://www.getresponse.com/features/landing-page-creator.html
Also, fun fact -- there's tons of marketing co's online that will animate your video for you.
Returning from a power outage.
Working on web design today. Back to the drawing board... need a better design.
This site is pretty damn good:
https://www.getresponse.com/features/landing-page-creator.html
Also, fun fact -- there's tons of marketing co's online that will animate your video for you.
Monday, September 19, 2016
Q3 PTC Day 72
LEAF -- 3:30p - 7p
LEAF Work --
-New Trac System setup.
-Ty follow up completed w/ vendor
-Soph follow up completed w/ vendor
And that is literally all I've been working on for a long time. The trac system took a while and spent extra time ironing out ty.
LEAF Work --
-New Trac System setup.
-Ty follow up completed w/ vendor
-Soph follow up completed w/ vendor
And that is literally all I've been working on for a long time. The trac system took a while and spent extra time ironing out ty.
Sunday, September 18, 2016
Q3 PTC Day 71
9:30a - .....
Incredible lack of motivation.
said itd be good if i fail cuz itd wake me up to my small size trend and the problems within it.
i can only conclude, logically, that it would therefore be much better for me to simply WAKE UP NOW instead of later.
Thursday, September 15, 2016
Q3 PTC Day 68
6p - 7:30p
Budget today, then tracfone.
Actually... still nothing from Soph... couldn't wrap up tmw even if I wanted to (which I DON'T)... so f it tracfone sunday.
Budget today, then tracfone.
Actually... still nothing from Soph... couldn't wrap up tmw even if I wanted to (which I DON'T)... so f it tracfone sunday.
Budget Balance Sheet
This things really coming along. Mint is nearly matching at this point and EVERYTHING is accounted for with some sort of budget (even if the budget for the category is $0.)
I have a couple of concerns:
$3200 / month from LEAF doesn't sound like a lot, but that's AFTER taxes. That means nearly $40k / year AFTER taxes. Which is something like $75k. So kind of concerning, because it means I need to have some bigger months near the end of this year to get there.
Of course, there's syndication money, however that brings up my second concern -- the impending IRS hit of 2017.
Currently, I have not properly accounted for untaxed income that's been floating me through the great drought of May - August.
That means that my current "positive cash" situation is ACTUALLY a "negative cash" situation when accounting for the hit that's going to come.
And I can say it's probably around $750 or so and factor that in... but the truth is I don't really know. And this is going to come back to haunt me unless I figure it out or my cash situation really improves (ultimately, the only legitimate way to go is to FIGURE IT OUT.)
Well, that's all for tonight. FIN.
Tuesday, September 13, 2016
LEAF WORK TODAY
-GET TRAC PHONE
-For calling Glenne back tmw
-SOPH IS LIVE
-Get updated quote to reflect the 3 year liscense costing $25k
-For calling Glenne back tmw
-SOPH IS LIVE
-Get updated quote to reflect the 3 year liscense costing $25k
Monday, September 12, 2016
Q3 PTC Day 65
6p - 7p
It's almost like I need a black bg with a picture stylishly running up the side and around the top or something. This full bg isnt goin anywhere fast.
HOW TO MAKE HEADER
...AND ANYTHING ELSE...
Simply make them as normal elements on the page below the upper part, as normal in wordpress.
Style the below part to match the top part.
Then copy the HTML and paste it where you want it.
...once the page is published, do all this on a separate page titled workshop.
TODAY
-got a dozen or so sunset bg's to try out.
-added to stylesheet to make a box around the elements on the page so they stand out as separate from bg image. (note how this page does it with the text... not sure if i can be the same with video but here's to hoping... guess I gotta figure this out and if this kinda bg image will work. So far it's not working so hot.... http://nasfactor.com/themes/dotsquare/html/html/index.html )
CODE:
CSS:
.box {
border-top: #ccc 1px solid;
border-right: #ccc 1px solid;
border-bottom: #777 1px solid;
border-left: #777 1px solid;
}
Element:
<whatever class="box"></whatever>
also maybe try this one here:
http://webdesignerwall.com/tutorials/css-the-all-expandable-box
also maybe try this one here:
http://webdesignerwall.com/tutorials/css-the-all-expandable-box
Design Thoughts
It's almost like I need a black bg with a picture stylishly running up the side and around the top or something. This full bg isnt goin anywhere fast.
Sunday, September 11, 2016
Q3 PTC Day 64
9:30a - 5:30
Schedule:
9:30 - 10 -- laundry, coffee, final cig
10 - 12 -- Next steps w/ ROARS, plan, work, set goals for the month
12-30 - 1:30 -- LUNCH and laundry
1:30 - 3:30 -- complete LEAF work (may need to get trac phone), then resume ROARS work
3:30 - 4 -- break
4 - 5:30 -- resume ROARS work
LEAF Work:
SOPH WORK -- NEED APPROACH AND ANY WORK DONE ON YOU KNOW WHAT. SEE GMAIL
"Would like to pay the fees for payments to have one payment to your company"
-SEMrush
:breaks down competitor's traffic sources (keywords on SEO/Adwords)
-What Runs Where
:BANNER Ads -- scraps ads all over the website and shows you your compitors other ads around the internet. The more similarities an ad has with other ads, the more likely it's one of the most successful ads in the market.
-Built With
:All tools and services a website is using
-Ahrefs
:All sites linking to your competitors, so you can hit those sites to get your links on there (or beg them to put your links on there.)
-Wayback Machine
:Shows all the web changes a site went through. Themes that held a while prob did well.
-Open Site Explorer
:All the ways your site stacks up against the competition.
-Domain Hunter +
:Shows broken links
-Nutritionsecrets.com
:shows the health of all your links.
-Similarweb (mentioned by a guy in chat on the webinar)
:dunno
-Lead Magnets
:Great way to collect emails
-Buzzsumo
:Great way to see top performing content in your market
:Tells you what to write about.
EMAILS to use -- send these to people to get them to let you post content and link back to yours.
Capture3 shows how to get their email if they dont list it (most done)
-capt1 & 2 - std beg
-cap3 & 4 - offering value to get on an emailing basis
-cap5 & 6 - reach out + follow up
If you're doing it right, you should be getting a 5-10% link back rate. It requires RELEVANT sites, charming email templates to these guys, being conversational, providing value, etc.
---
Importance Of Your ELIST -- It's TRAFFIC:
-over time, this will become a HUGE portion of your website traffic if you email them regularly
-will be your MOST VALUABLE traffic.
---
"Yes" & "No" links
Yes -> leads to content they said yes to
No -> leads to alternative content (what they are second-most-likely to be into)
EX. "yes"-> traffic opt-in page, "no"-> conversion opt-in page
---
SEE CAPTURE9 -- TIPS
(put here)
---
Tripwire = Irresistible offer (i remember perry marshall had something like this)
--NEED TO READ "THE IRRESISTABLE OFFER"
--Opt in or front end product should be IRRESISTABLE
--lots of small sales up front.
--so front of the funnel should be like a $7 quick-guide THAT UPSELLS THE $59 "HOW TO CURE INSOMNIA" SERIES.
Schedule:
9:30 - 10 -- laundry, coffee, final cig
10 - 12 -- Next steps w/ ROARS, plan, work, set goals for the month
12-30 - 1:30 -- LUNCH and laundry
1:30 - 3:30 -- complete LEAF work (may need to get trac phone), then resume ROARS work
3:30 - 4 -- break
4 - 5:30 -- resume ROARS work
LEAF Work:
SOPH WORK -- NEED APPROACH AND ANY WORK DONE ON YOU KNOW WHAT. SEE GMAIL
"Would like to pay the fees for payments to have one payment to your company"
Video 1 first 3 seconds is lame... need warm welcome, like neil.
VIDEO 1 WORK -- NEED THAT FIRST LINE TO BE
"HI!!!" (Sounding like "I'm sooo happy to see you!!")
Right now it sounds BORING!
!!
Find a video with a warm, inviting, amazing intro and do your own version of it. Those first 3 seconds need to be better!
"HI!!!" (Sounding like "I'm sooo happy to see you!!")
Right now it sounds BORING!
!!
Find a video with a warm, inviting, amazing intro and do your own version of it. Those first 3 seconds need to be better!
Web Design
Web design - so that it fits the slides. I may need to remake the slides, and if so, I need to design them in such a way so that it fits the website design.
1. I am not so sure about the color scheme on my slides now that echo has so courteously pointed out how lame it is.
2. An all black BG will not look good with this theme. The point of choosing the theme originally was that it fit the site.
Preferably, I'd rather go with the old theme on the new site. Just need to think, hey, is this going to work as a theme?? I don't want it to be lame...
Theme Ideas I like:
as
- http://try.convertthemes.com/b2b-email-course/
- http://nasfactor.com/themes/dotsquare/html/html/index.html
- http://preview.themeforest.net/item/ppc-landing-page-theme-for-unbounce/full_screen_preview/9728578?_ga=1.105409860.610437422.1473615826
- http://try.convertthemes.com/b2b-ebook-download/
- http://try.convertthemes.com/b2b-webinar-signup-host/
- http://try.convertthemes.com/b2b-free-report-download/
General notes / ideas:
Having a picture BG is a good idea. It reels people in and adds a degree of professionalism. Especially if it's a solid insomnia type of theme.
...hours later...
So, couple hours later I've gone back to my first intuition from a year ago when I chose Salient.
I want this style: http://nasfactor.com/themes/dotsquare/html/html/index.html
The reason is, my HOME PAGE CANNOT be a squeeze page! It can HAVE squeeze pages on the site, just not the main page.
The main page needs to be attractive to potential partners who want to link to my site. It needs to lead off like a squeeze page (hence, automatically filling the screen with the squeeze), to attract mass opt-ins, but it needs to scroll down to show off blog features, articles, etc.
It needs to show that it's a VALUABLE, AUTHORITATIVE SITE, dedicated to helping across the board with insomnia, not just pushing a single product.
It needs to look professional and like a system or company dedicated to the insomnia market.
So now on to find a professional, smooth, background image. And since this is a for profit image, I need a public domain image here.
Just gotta keep in mind that this WILL come up in every page. So I guess I'll probably just toss their header.php COMPLETELY and stick my own in there... lol.
...hours later...
So, couple hours later I've gone back to my first intuition from a year ago when I chose Salient.
I want this style: http://nasfactor.com/themes/dotsquare/html/html/index.html
The reason is, my HOME PAGE CANNOT be a squeeze page! It can HAVE squeeze pages on the site, just not the main page.
The main page needs to be attractive to potential partners who want to link to my site. It needs to lead off like a squeeze page (hence, automatically filling the screen with the squeeze), to attract mass opt-ins, but it needs to scroll down to show off blog features, articles, etc.
It needs to show that it's a VALUABLE, AUTHORITATIVE SITE, dedicated to helping across the board with insomnia, not just pushing a single product.
It needs to look professional and like a system or company dedicated to the insomnia market.
So now on to find a professional, smooth, background image. And since this is a for profit image, I need a public domain image here.
Theme Code:
In the wordpress admin salient/general menu, here's some code you can use to edit the header in various ways that are not part of the standard header menu:
---------------
BG IMAGE IN HEADER:
#header-outer {
background-image: url("http://howtocureinsomnia.com/wp-content/themes/salient/img/bg2.gif");
height:43px;}
---------------
MAKE HEADER NON-STICKY:
#header-outer, #header-space {
position: absolute !important;
}
---------------
REMOVE HEADER ENTIRELY:
#header-outer, #header-space {
display:none;}
---------------
REMOVE HEADER FROM XXX PAGE:
.page-id-xxx #header-space , .page-id-645 #header-outer {
display:none;
}
.page-id-xxx #header-secondary-outer {
display: none;
}
---------------
REMOVE FOOTER FROM XXX PAGE:
.page-id-xxx #footer-outer{
display:none;
}
Unfortunately, I can't figure out a nice way to have the header at the top and have it be transparent. For WHATEVER reason, this is not supported per Salient support.
This is a problem, because that's what I'm hoping for per the theme chosen above.
All I can think of right now is finding a way to put some custom code on the page to make my own custom stuff show near the top. I think I should be able to get a css code in there or even be able to edit the "header.php" or something to put it in there manually.
Like how naturalcuresforinsomnia.org has this in their Stylesheet (style.css) to do the background at the top:
"body
{
background:#fff url(images/bg.gif) repeat-x top left;
color:#333;
font-family:Georgia, Verdana, "Times New Roman", Times, serif;
font-size:72.5%;
line-height:1.4;
text-align:left;
margin:0;
padding:0;
}"
OR HEADER.PHP (in wp-content/themes/salient).
To demonstrate I have put <p>hi</p> directly after the body tag.Just gotta keep in mind that this WILL come up in every page. So I guess I'll probably just toss their header.php COMPLETELY and stick my own in there... lol.
Background Images
Made an account here:
http://www.freeimages.com/
User: jcmon
Pass: standard short
Looking for a good kind of sunset image to use as the background. Need something simple (picture shouldn't look too "normal", it should set up a professional style like the one in the example theme I chose above), professional, and fitting. Still looking, got kind of a "cool but def won't work" one on there now.
Neil Webinar Notes:
SEO: Traffic is not just higher ranking, it's appealing copy. Just think if you were searching, what would you click on?
-And better performance = you will rise in the rankings over time per google.
-And better performance = you will rise in the rankings over time per google.
-Google search console
-SEMrush
:breaks down competitor's traffic sources (keywords on SEO/Adwords)
-What Runs Where
:BANNER Ads -- scraps ads all over the website and shows you your compitors other ads around the internet. The more similarities an ad has with other ads, the more likely it's one of the most successful ads in the market.
-Built With
:All tools and services a website is using
-Ahrefs
:All sites linking to your competitors, so you can hit those sites to get your links on there (or beg them to put your links on there.)
-Wayback Machine
:Shows all the web changes a site went through. Themes that held a while prob did well.
-Open Site Explorer
:All the ways your site stacks up against the competition.
-Domain Hunter +
:Shows broken links
-Nutritionsecrets.com
:shows the health of all your links.
-Similarweb (mentioned by a guy in chat on the webinar)
:dunno
-Lead Magnets
:Great way to collect emails
-Buzzsumo
:Great way to see top performing content in your market
:Tells you what to write about.
EMAILS to use -- send these to people to get them to let you post content and link back to yours.
Capture3 shows how to get their email if they dont list it (most done)
-capt1 & 2 - std beg
-cap3 & 4 - offering value to get on an emailing basis
-cap5 & 6 - reach out + follow up
If you're doing it right, you should be getting a 5-10% link back rate. It requires RELEVANT sites, charming email templates to these guys, being conversational, providing value, etc.
---
Importance Of Your ELIST -- It's TRAFFIC:
-over time, this will become a HUGE portion of your website traffic if you email them regularly
-will be your MOST VALUABLE traffic.
---
"Yes" & "No" links
Yes -> leads to content they said yes to
No -> leads to alternative content (what they are second-most-likely to be into)
EX. "yes"-> traffic opt-in page, "no"-> conversion opt-in page
---
SEE CAPTURE9 -- TIPS
(put here)
---
Tripwire = Irresistible offer (i remember perry marshall had something like this)
--NEED TO READ "THE IRRESISTABLE OFFER"
--Opt in or front end product should be IRRESISTABLE
--lots of small sales up front.
--so front of the funnel should be like a $7 quick-guide THAT UPSELLS THE $59 "HOW TO CURE INSOMNIA" SERIES.
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