Day 3 of the Pre-TEAM game

My ad is approved, yay!

So, I need 2 active subscribers this week... and they have to be people who's sleep I am actually improving.

Tonight, I had Chris subscribe.  Tomorrow, I'll have Kevin or Vince subscribe.  Ideally, I'll get at least 1 from Facebook marketing, and that should cover weeks 1 and 2 objectives.

To actually start helping them, I will email after Kevin or Vince subscribes and say "Hey, Chris or Kevin, ask me a question about sleep so I can make my first piece of content.  My goal this week is to provide one piece of content this week that in some way potentially improves your sleep.  What do you want to know about insomnia?"

Then, I'll make that content and post it to a blog post and put it on facebook.

Next week, I gotta hit the ground running after Vegas and get twitter, youtube, and instagram going.  Lezz go!  Game on!

Day 1 of the Pre-TEAM Game

Day 1 of the Pre-TEAM game was 10/27/19.  That's right, it already started without me!

Also, since it's an exponential function, it starts at (0,1).  Meaning, to even start playing, I need a sale.

So I am STARTING with zero integrity, and even worse, I can't even start without my first sale.  So the game starts at the end of the second day in with a requirement to quantum jump onto the board with my first sale.

On the upside, it's refreshing to be in a place of zero integrity.  There's nothing to lose.  And, if I even get 0.33% integrity, that'd be my first sale!  So even a tiny sliver of integrity in this game is a fairly massive accomplishment.

Assuming I make a sale, the next massive leap is to really start playing the game - to get a chance at winning the game (or at least getting a sizable chunk of integrity.)  That step requires profitability.

Now, if my first sale costs more than I made (most likely scenario), there's no way to go exponential - I'd run out of money pretty quick.  So, actually having a chance at winning this game is completely dependent on profitable marketing.  That's the leap I've gotta make to get in the game.

Once I'm in the game, step 2 is MAX OUT my advertising game, at least in the immediate sense.

Step 3 is drive affiliates and influencers.  Unless step 2 is wildly successful, I will need one, the other, or both to go exponential.

This is simplistic, of course... there's a lot more to it, for example:

• Profitable advertising will likely only happen from re-targeting and email list content.  Average people buy after being exposed SEVEN times.  So I'm probably going to need to hit as many people on my list as possible a minimum of 7 times to even start seeing advertising profitability.  Therefore, it's likely to take 8-12 weeks to even get a chance at winning the game.
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• Even with the email list and stuff going, I can't just email them crappy tips - I'll just turn people off.  I have to be releasing really solid content on a regular basis.  And, that can't just be on email, it's gotta be on the website / blog to establish some pages on the website so people actually kind of trust that I'm a real thing, and it's gotta be on Facebook / Instagram / Youtube / Twitter, so people kind of think I might actually be somewhat legitimate.
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• AND, it's not enough to just be out there!  I will start with no followers, no likes, no favorites, no interaction at all.  People will be turned away from buying just because I'm clearly unpopular.  Plus, as long as I'm unpopular, affiliates will likely avoid me and influencers won't even give me the time of day.  So... there's a lot of work to do just to get this ball rolling, and any percentage is a hell of a lot better than no percentage.  This game is heavily rigged against me.  Wish me luck!

Pre-TEAM Game

TEAM will hold me accountable, but it's really about building teams.  It's not about things like marketing, web building, content development, traffic training, etc.

So, ideally, I would start TEAM when I need a team.

Right now, what I really need is to get my business going.

Imagine this: My business hits paydirt.  After testing ads for a few weeks, I get one that's profitable and start generating enough profit to be financially free just on advertising.  I start booming - reel in the affiliates with a hot new profitable ROI and cause a mini gold rush of affiliates rushing to get in while it's still fresh.  My profits 10x inside of a couple of months and I can't keep up with the emails any more.  I'm forced to hire help online and overwhelmed with a backlog that seems to be growing exponentially - keeping up isn't even on the table, I'm just trying to deal with the urgent stuff.

That probably won't happen, but it could.  That possibility is real, and it's one of the biggest reasons I got into internet entrepreneurship in the first place.

Now, if it DID happen, that would be the perfect time to get a team of people around me that can save the day.  Especially because, in that scenario, all my blind spots would be coming into play and I'd need support to work through everything and empower others to fill the holes.

So, that's the game.

TEAM starts Feb. 21, 2020.  By then, I will be making 50K+ per month.  Now, let's unfold the game.

2/16/20: After 16 weeks, 300 sales total: This puts me on track for the imaginary situation above, essentially this suggests I'll be projecting 50K monthly income levels by week 16.

Exponential Function here is 300 = 1.4283^16

EDIT: Ryu coaching - Must START WITH WHY.  Your business purpose must be to improve sleep for insomniacs, not "make sales".  This will shape EVERYTHING you do.  So the emphasis must be on improving people's sleep, and sales just a consequence, not the mission.

So new function - game is to improve the sleep for 10,000 people (measured in THIS game by ACTIVE subscribers, however ultimately needs to go beyond just subs)

New Function: 10,000 = 1.7783^16

Calculate Exponential Unfold!

Week 1: 2 active subscribers
Week 2: 3
Week 3: 6
Week 4: 10
Week 5: 18
Week 6: 32
Week 7: 56
Week 8: 100
Week 9: 178
Week 10: 316
Week 11: 562
Week 12: 1,000
Week 13: 1,778
Week 14: 3,162
Week 15: 5,623
Week 16: 10,000

Facebook Events in Kartra

So in the Settings / Embed Facebook Ads Tracking Code, simply put the pixel in first, then paste the event in below it, like so:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '2591031754288929');
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=2591031754288929&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->

<script>
  fbq('track', 'CompleteRegistration', {
    value: 1,
  });
</script>

Note that for "track event on page load", you only need the head script (the yellow above), you don't need the stuff that comes after the <body> tag