Q3 PTC Day 82

6:30p - 7:30p

The final CDH!!

It's been a pretty good Q3, all things considered.

I got more consistent with ROARS than ever through a period of time that was QUITE difficult because the deterioration of my relationship with Sarah and my longest commission dry spell of all time.

I sustained a fairly decent size, even if it was a regression in the second half.

I pushed my limits a bit in a few areas and grew a deeper understanding and new skills in the areas of mindfulness, active NLP, and attraction.

Dividing 150 hrs into 19 objectives

The big hint here is the "even if it looks like shit get it DONE first then improve".

There is NOT ENOUGH TIME to do all of them right.

And that's the WHOLE POINT.

In business, there's always going to be a quality vs. quantity type if balancing act.

You need GOALs so that you are...

• Very selective, 
• Focused, 
• Prioritizing high value objective over lower value ones (and just letting some projects go or get very little attention if they're not worth much)
• Managing your time well (using it as a limited resource since thats what it is and making the most of it)
• Actually get through a lot of stuff
• ETC ETC ETC

The whole game of being an effective businessman comes from this practice of goal setting and allocating time as a limited resource.

Otherwise your just an artist.  You can keep trying to perfect it forever but you'll never make any money.

Q3 2016 PTC Day 80

5:45 p - 6:45p

The Final 3 Days begin today!  This is an 82 Day Challenge (+1 if you count friday... but that's LEAF only)

Today were making the first "actual #'s" balance sheet.

Tomorrow, it's time to divide 150 hours into 19 objectives, 12 weeks, and 10 sundays.

Q3 PTC Day 79

6p - 7:30p

United At Last

19 Objectives. 12 weeks, 10 Sundays, 150 hours

Can I pull it off?

How will you complete them on time?

If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?

Let's get in the mentality of making an EPIC Q4.

NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.

Q4 is going to be about completing EVERY item on the list.  Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.

Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.

This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind.  As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.

By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.

Why you can't apply word to things like "I will be size 5"

It's because giving you word can only work where it is applicable.

And it DOESN'T APPLY to UNKNOWNS.  Any time the question "How do I apply word here?", determining if it's 100% unreasonable or not is impossible... even if it's 99.9% vs. 0.1%, there's a grey zone, and it begs the question.

100% Unreasonable Word only applies to areas that are 100% Clear on What To Do.
(100% unreasonable where 100% rational)

Saying "I give my word to always go for size 5" doesn't work because you'll be making calls and an urgent email will come up, and then you won't know how to apply it, how to measure, etc... and you'll need to figure it all out... and then it's unclear if you're unreasonably following a choice or not.

Word has to be clear.  It works on the morning ritual because it is incredibly clear: "Regardless of sleep, dream states, etc etc... at 430 you will pop out of bed and go directly to cleaning mouth guard, drinking water, throwing on music and doing exercises."

The more clearly defined, the better.  If it's unclear HOW TO BE 100% UNREASONABLE, then the concept doesn't apply.

Q3 PTC Day 78

9:30a - 6:30p

9:30 - 10:00 -- coffee, planning out day
10:00 - 12:00 -- conceptual time -- 2 hours of discussing what's next, where to motivate, how to motivate, etc.
12:00 - 12:30 -- laundry
12:30 - 1:30 -- lunch
1:30 - 3:30 -- United ROARS & LEAF Q4 - Set goals, make new packet, make new google spreadsheets, dig deep into motivations, and create the Q4 2016 PTC.
3:30 - 4:00 -- break
4:00 - 5:00 -- web design
5:00 - 5:30 -- begin animator search
5:30 - 6:00 -- Make "actual #'s" personal balance sheet for September.

Habit Gravity & The Significance of a Morning Ritual

"

8/21/2016	4	4.75	4.75	NA	3.5	4.25	AUG Goal:	4.625		NA	Y	Y	NA	NA	50%
8/28/2016	3.75	4	4.25	4	3.5	3.90	AUG AVG:	4.25		R	R	R	Y	R	90%
9/4/2016	NA	3.75	4.5	3	4.25	3.88				R	NA	Y	Y	Y	62.50%
9/11/2016	5.5	4.25	4	3.5	4	4.25				R	R	N	N	R	60%
9/18/2016	4.25	3.5	4.75	4	3.75	4.05	SEP Goal:	4.75		N	Y	N	R	N	30%

"

The above table shows a time period long enough to know for certain that habits have been set in place.

You can see what kind of habits those are.

They will continue indefinitely unless changed.

And change WILL TAKE ANOTHER 30 DAYS.

That means you WILL START Q4 NATURALLY SMALL.

Starting to ramp up for Q4 now is important.  Vacation time is NOT important, I'm not overwhelmed or over worked.  I've been working 40-50 hour weeks which pretty much IS a vacation for me.  I feel fresh.

So it's time to start Q4 now.  Like last year when I had a ramp up week.  Except this time Q4 ramp up week is also the final week of Q3.  And like any ramp up week, the scores don't factor in to Q4's final #'s.  They just factor into Q3's final #'s.

...

Morning Ritual.  Let's review and make a Q4 decision on whether or not it will be word, and if it is word, then the significance of word must be reviewed.

It's pretty clear that I've lost all grasp on Landmark's concept of what it is to give your word and the significance of it.

WORD:

The point of giving your word, as landmark defined, is to take the human BS out of the picture completely so that all that remains is the sentient being.

It's saying that when you wake up, it doesn't matter if you are 99% adamantly against doing a morning ritual.  It means that none of that even factors in.  It means that the sentient being takes control and walks the human through the motions regardless of what it's thinking or what it's feelings are, or how strong all of that is.

As long as it's not crazy, the choice WILL be followed and won't be reasoned with, stopped, or delayed on account of the human nature that is tethered to the sentient being within.

It's the only "true integrity" because it's the only integrity that will not be reasoned with.  It's true discipline.

And THAT'S what I've lost completely.

As long as that's not important to me, the morning ritual is a lost cause.  So it's time to choose.

Traffic: Affiliation / Advertising, How to reach out

Rediscovered this little gem on socialnetworkingchallenge.blogspot.com and it's pretty much the whole game right here so I figured I'd repost.

Kind of neat that I've spent years becoming an excellent cold caller :).

Web Design

Quote from one of the January '15 posts:

"...like...

FIX INSOMNIA
-video-  ("cure insomnia" opt-in on the right)
\/
\/
TOP 10 REMEMDIES FOR SLEEP NOW
\/
\/
BLOG CONTENT SNAPSHOT LINKING TO BLOG STUFF, maybe featured article snip
\/
\/
(Some content here that basically re-interates solving the insomnia problem, basically another hook that is designed to leading them back to the main idea at the top, probably more text-oriented than video oriented, maybe leading them to an article that sums up the video in text and has an opt-in page on it)
\/
\/
INSOMNIA NEWSLETTER (so they can opt-in)
\/
\/
SLEEP TRACKS
\/
\/
ABOUT US
\/
\/
FOOTER (w/ links)"

GOALS

This is the project for the rest of Q3 (meaning this week since this is the last week) in the spirit of ramping up for an EPIC Q4.

I have a list of 19 OBJECTIVES.  The goal will be to complete them all in Q4 so I can get to traffic in early 2017.

Part of the goal will be to sort other obstacles and objectives into a list of "to do later" so I train myself to stay consistent to the objectives at hand.

19 Objectives.  12 weeks, 10 Sundays, 150 hours.  Can I pull it off?

How will you complete them on time?

If this were a school project and it was DUE by 12/21/2016, how would you make sure it gets completed?

Let's get in the mentality of making an EPIC Q4.

NO MORE EXCUSES -- if any task is worthy of more time, and that'll set you behind, then get a "good enough" draft version done and list the additional stuff / final draft that you want to do as a new objective to be completed at a future date.

Q4 is going to be about completing EVERY item on the list.  Even if they all look like SHIT and only work on certain PCs and need more work... get them DONE.

Any set backs, additional objectives, obstacles, etc. go on the list for getting done AFTER these 19 core objectives.

This will keep me pushing for a large size instead of using new obstacles as an excuse to fall behind.  As long as I can allow that to happen I'll NEVER be successful as an entrepreneur or get to the size I need to be at to succeed as a business owner.

By making it my goal to get a "first pass" version of every item done within a time period, I'll have a much better idea about how to set my goals for the final draft versions, since I'll have dabbled enough in everything to get a good sense of the scale of how much work lies ahead.

Use this for help guiding you:
http://entrepreneurisback.blogspot.com/2016/08/the-future-of-goals-true-path-direction.html

...and make final goals on this page (and make them WAAAY sexier looking, please):
http://entrepreneurisback.blogspot.com/p/blog-page.html

Other goals for THIS WEEK:

• Make the Daily Review sheets (BOTH, ROARS, and LEAF... and make a packet for Roars that is BOTH + ROARS + REST OF PACKET, and a packet for leaf that is BOTH + LEAF + REST OF PACKET.)
• Morning Ritual more clearly written out step by step (including time for washing hands and mouth-guard, putting on music, etc) so that starting Monday, October 3rd, Q4 follows MY WORD 100%.  

Anger @ a phone call Troll

FU I'm tired of this shit WTF

This is complaining, whining, and leads to small size, confusion, disappointment, etc.

Reprogram: It's pathetic to be affected by petty things.

Petty little things happen all the time.  Every moment I carry it instead of refocusing, I make myself more and more pathetic.

Size 6+ Troll

This is a hard/intense/powerful problem, ANYONE would be distracted/frustrated/etc.

This leads to "It's OKAY to be trolled, it's cool to shrink, it's not my fault I'm getting smaller and my day is going to shit"

VS.

"Large troll = large opportunity".

If I even get a little better at handling an obstacle this powerful, I am making major progress.

Q3 PTC Day 74

6:15p - 7:15p

Returning from a power outage.

Working on web design today.  Back to the drawing board... need a better design.

This site is pretty damn good:
https://www.getresponse.com/features/landing-page-creator.html

Also, fun fact -- there's tons of marketing co's online that will animate your video for you.

Q3 PTC Day 72

LEAF -- 3:30p - 7p

LEAF Work --
-New Trac System setup.
-Ty follow up completed w/ vendor
-Soph follow up completed w/ vendor

And that is literally all I've been working on for a long time.  The trac system took a while and spent extra time ironing out ty.

Q3 PTC Day 71

9:30a - .....

Incredible lack of motivation.

said itd be good if i fail cuz itd wake me up to my small size trend and the problems within it.

i can only conclude, logically, that it would therefore be much better for me to simply WAKE UP NOW instead of later.

Q3 PTC Day 68

6p - 7:30p

Budget today, then tracfone.

Actually... still nothing from Soph... couldn't wrap up tmw even if I wanted to (which I DON'T)... so f it tracfone sunday.

Budget Balance Sheet

This things really coming along.  Mint is nearly matching at this point and EVERYTHING is accounted for with some sort of budget (even if the budget for the category is $0.)

I have a couple of concerns:

$3200 / month from LEAF doesn't sound like a lot, but that's AFTER taxes.  That means nearly $40k / year AFTER taxes.  Which is something like $75k.  So kind of concerning, because it means I need to have some bigger months near the end of this year to get there.

Of course, there's syndication money, however that brings up my second concern -- the impending IRS hit of 2017.

Currently, I have not properly accounted for untaxed income that's been floating me through the great drought of May - August.

That means that my current "positive cash" situation is ACTUALLY a "negative cash" situation when accounting for the hit that's going to come.

And I can say it's probably around $750 or so and factor that in... but the truth is I don't really know.   And this is going to come back to haunt me unless I figure it out or my cash situation really improves (ultimately, the only legitimate way to go is to FIGURE IT OUT.)

Well, that's all for tonight.  FIN.

LEAF WORK TODAY

-GET TRAC PHONE
     -For calling Glenne back tmw
-SOPH IS LIVE
     -Get updated quote to reflect the 3 year liscense costing $25k

Q3 PTC Day 65

6p - 7p

HOW TO MAKE HEADER

...AND ANYTHING ELSE...

Simply make them as normal elements on the page below the upper part, as normal in wordpress.

Style the below part to match the top part.

Then copy the HTML and paste it where you want it.

...once the page is published, do all this on a separate page titled workshop.

TODAY

-got a dozen or so sunset bg's to try out.

-added to stylesheet to make a box around the elements on the page so they stand out as separate from bg image.  (note how this page does it with the text... not sure if i can be the same with video but here's to hoping... guess I gotta figure this out and if this kinda bg image will work.  So far it's not working so hot.... http://nasfactor.com/themes/dotsquare/html/html/index.html )

CODE:

CSS:

.box {

  border-top: #ccc 1px solid;

  border-right: #ccc 1px solid;

  border-bottom: #777 1px solid;

  border-left: #777 1px solid;

}

Element:

<whatever class="box"></whatever>

also maybe try this one here:
http://webdesignerwall.com/tutorials/css-the-all-expandable-box

Design Thoughts

It's almost like I need a black bg with a picture stylishly running up the side and around the top or something.  This full bg isnt goin anywhere fast.

Q3 PTC Day 64

9:30a - 5:30

Schedule:

9:30 - 10 -- laundry, coffee, final cig
10 - 12 -- Next steps w/ ROARS, plan, work, set goals for the month
12-30 - 1:30 -- LUNCH and laundry
1:30 - 3:30 -- complete LEAF work (may need to get trac phone), then resume ROARS work
3:30 - 4 -- break
4 - 5:30 -- resume ROARS work

LEAF Work:

SOPH WORK -- NEED APPROACH AND ANY WORK DONE ON YOU KNOW WHAT.  SEE GMAIL
"Would like to pay the fees for payments to have one payment to your company"

Video 1 first 3 seconds is lame... need warm welcome, like neil.

VIDEO 1 WORK -- NEED THAT FIRST LINE TO BE

"HI!!!" (Sounding like "I'm sooo happy to see you!!")

Right now it sounds BORING!
!!

Find a video with a warm, inviting, amazing intro and do your own version of it.  Those first 3 seconds need to be better!

Web Design

Web design - so that it fits the slides.  I may need to remake the slides, and if so, I need to design them in such a way so that it fits the website design.

1. I am not so sure about the color scheme on my slides now that echo has so courteously pointed out how lame it is.

2. An all black BG will not look good with this theme.  The point of choosing the theme originally was that it fit the site.

Preferably, I'd rather go with the old theme on the new site.  Just need to think, hey, is this going to work as a theme??  I don't want it to be lame...

Theme Ideas I like:

as

• http://try.convertthemes.com/b2b-email-course/
• http://nasfactor.com/themes/dotsquare/html/html/index.html
• http://preview.themeforest.net/item/ppc-landing-page-theme-for-unbounce/full_screen_preview/9728578?_ga=1.105409860.610437422.1473615826
• http://try.convertthemes.com/b2b-ebook-download/
• http://try.convertthemes.com/b2b-webinar-signup-host/
• http://try.convertthemes.com/b2b-free-report-download/

General notes / ideas:

Having a picture BG is a good idea.  It reels people in and adds a degree of professionalism.  Especially if it's a solid insomnia type of theme.

...hours later...

So, couple hours later I've gone back to my first intuition from a year ago when I chose Salient.

I want this style: http://nasfactor.com/themes/dotsquare/html/html/index.html

The reason is, my HOME PAGE CANNOT be a squeeze page!  It can HAVE squeeze pages on the site, just not the main page.

The main page needs to be attractive to potential partners who want to link to my site.  It needs to lead off like a squeeze page (hence, automatically filling the screen with the squeeze), to attract mass opt-ins, but it needs to scroll down to show off blog features, articles, etc.

It needs to show that it's a VALUABLE, AUTHORITATIVE SITE, dedicated to helping across the board with insomnia, not just pushing a single product.

It needs to look professional and like a system or company dedicated to the insomnia market.

So now on to find a professional, smooth, background image.  And since this is a for profit image, I need a public domain image here.

Theme Code:

In the wordpress admin salient/general menu, here's some code you can use to edit the header in various ways that are not part of the standard header menu:

---------------

BG IMAGE IN HEADER:

#header-outer {

   background-image: url("http://howtocureinsomnia.com/wp-content/themes/salient/img/bg2.gif");

   height:43px;}

---------------

MAKE HEADER NON-STICKY:

#header-outer, #header-space {

position: absolute !important;

}

---------------

REMOVE HEADER ENTIRELY:

#header-outer, #header-space {

display:none;}

---------------

REMOVE HEADER FROM XXX PAGE:

.page-id-xxx #header-space , .page-id-645 #header-outer {

display:none;

}

.page-id-xxx #header-secondary-outer {

display: none;

}

---------------

REMOVE FOOTER FROM XXX PAGE:

.page-id-xxx #footer-outer{

display:none;

}

Unfortunately, I can't figure out a nice way to have the header at the top and have it be transparent.  For WHATEVER reason, this is not supported per Salient support.

This is a problem, because that's what I'm hoping for per the theme chosen above.

All I can think of right now is finding a way to put some custom code on the page to make my own custom stuff show near the top.  I think I should be able to get a css code in there or even be able to edit the "header.php" or something to put it in there manually.

Like how naturalcuresforinsomnia.org has this in their Stylesheet (style.css) to do the background at the top:

"body

{

  background:#fff  url(images/bg.gif) repeat-x top left;

  color:#333;

  font-family:Georgia, Verdana, "Times New Roman", Times, serif;

  font-size:72.5%;

  line-height:1.4;

  text-align:left;

  margin:0;

  padding:0;

}"

OR HEADER.PHP (in wp-content/themes/salient).

To demonstrate I have put <p>hi</p> directly after the body tag.
Just gotta keep in mind that this WILL come up in every page.  So I guess I'll probably just toss their header.php COMPLETELY and stick my own in there... lol.

Background Images

Made an account here:

http://www.freeimages.com/

User: jcmon

Pass: standard short

Looking for a good kind of sunset image to use as the background.  Need something simple (picture shouldn't look too "normal", it should set up a professional style like the one in the example theme I chose above), professional, and fitting.  Still looking, got kind of a "cool but def won't work" one on there now.

Neil Webinar Notes:

SEO: Traffic is not just higher ranking, it's appealing copy.  Just think if you were searching, what would you click on?
-And better performance = you will rise in the rankings over time per google.

-Google search console

-SEMrush
   :breaks down competitor's traffic sources (keywords on SEO/Adwords)

-What Runs Where
   :BANNER Ads -- scraps ads all over the website and shows you your compitors other ads around the internet.  The more similarities an ad has with other ads, the more likely it's one of the most successful ads in the market.

-Built With
   :All tools and services a website is using

-Ahrefs
    :All sites linking to your competitors, so you can hit those sites to get your links on there (or beg them to put your links on there.)

-Wayback Machine
    :Shows all the web changes a site went through.  Themes that held a while prob did well.

-Open Site Explorer
   :All the ways your site stacks up against the competition.

-Domain Hunter +
   :Shows broken links

-Nutritionsecrets.com
   :shows the health of all your links.

-Similarweb (mentioned by a guy in chat on the webinar)
  :dunno

-Lead Magnets
   :Great way to collect emails

-Buzzsumo
   :Great way to see top performing content in your market
   :Tells you what to write about.

EMAILS to use -- send these to people to get them to let you post content and link back to yours.
Capture3 shows how to get their email if they dont list it (most done)

-capt1 & 2 - std beg
-cap3 & 4 - offering value to get on an emailing basis
-cap5 & 6 - reach out + follow up

If you're doing it right, you should be getting a 5-10% link back rate.  It requires RELEVANT sites, charming email templates to these guys, being conversational, providing value, etc.

---


Importance Of Your ELIST -- It's TRAFFIC:
-over time, this will become a HUGE portion of your website traffic if you email them regularly
-will be your MOST VALUABLE traffic.

---

"Yes" & "No" links
Yes -> leads to content they said yes to
No -> leads to alternative content (what they are second-most-likely to be into)
EX. "yes"-> traffic opt-in page, "no"-> conversion opt-in page

---

SEE CAPTURE9 -- TIPS
(put here)

---

Tripwire = Irresistible offer (i remember perry marshall had something like this)
--NEED TO READ "THE IRRESISTABLE OFFER"
--Opt in or front end product should be IRRESISTABLE
--lots of small sales up front.
--so front of the funnel should be like a $7 quick-guide THAT UPSELLS THE $59 "HOW TO CURE INSOMNIA" SERIES.

SUNDAY LEAF

SOPH WORK -- NEED APPROACH AND ANY WORK DONE ON YOU KNOW WHAT.  SEE EMAIL

Would like to pay the fees for payments to have one payment to your company 

Q3 PTC Day 61

5:45p - 7p

The end of attraction week -- more DYD.

Job well done this week.

Very confident this will be dramatically helpful to my salesmanship and ROARS.

It's like I'm a different person.  My spirit has been totally reborn and I'm alive again, at least when it comes to how I hold myself and how I talk to people.

This was MUCH needed.

Q3 PTC Day 60

8:30p - 11:30p -- Date with Kristi + posts once getting home.

Well, fucking mad props on going on a tinder date within 24 fucking hours of attraction week beginning.  The pride and power here is much greater than you know.

Sure, some things to be learned here, but the majority is just going to be the experience itself, the muscle memory and comfort zone stretching of putting what you learned into practice.

You matched the customer as best you could.  It was never going to happen with that one.  Being genuine, honest, and brave out the gate with your communication may appear to be punished at first, however the truth is it sets you up to learn the most valuable lessons instead of the wrong ones.

Instead of thinking "how did I not close that kiss?" it's obvious that you told her outright you weren't what she was looking for and you can instead focus on the lesson of "maybe using 'hey' as your tinder opener and asking relationship-type questions isn't going to reel in the kind of women you are after".

Also, it grows your comfort zone of being honest and straightforward to pursue only what you REALLY want -- after all, if you can argue with an abused, serious, A-type personality on her philosophy to defend your position... you can hold your ground with anyone.  She makes saying that stuff to Steph look like a cake walk.

Very glad you did it, very good growth and progression, very good status gain and return to glory.  Fuck man, you got a tinder date out the goddamn gate... you just gotta learn how to up your tinder game a little (which is NOT hard, you're a salesman, remember?) and your escalation game on dates and you will be rock solid.

There is no downside.  Remember that.  I might be even more tired tomorrow and not gotten anywhere with girl #1, but this is a solid net gain.  Remember your true path is happiness and any dates for you right now are giant steps forward.  Good job.

Q3 PTC Day 59

5:15p - 7:45p

Work on 'Age 2' type stuff.  4 Posts made, 5 mindsets reviewed.

Right off the bat it's a game changer.  VERY glad I'm doing this.  It's going to save me a lot of time and make me a lot of money.  (Just the "wanting it" tax is a great business concept.)

So a "Y" today since it was preplanned.  "R" will only be given for reading "How to Win Friends and Influence People".

Great time to be working on this area since video 1 is done and I only have a few weeks until I'll be tracking ROARS hours worked.  Better to knock this one out now since it's all flashing critical red.  No reason to live life as a crazy person and burn all my will power up in this non-sense.

Q3 PTC Day 57

9:30a - 6:30p

Planning:

930-11:30 - choose all photos, make slides, edit in.
11:30-12:30 - lunch
12:30-2:30 - Finish editing, get video online
2:30-3:00 -break
3 - 3:30 - EVALUTATE -- what needs to come next... plan rest of the schedule from here.

• Website work and plan of action for getting funnel ready to go SOON so I can start making money.

IT'S FINALLY DONE!!!!

IT'S DONE!!!!!!

AND IT IS GLORIOUS!!!

I AM SO HAPPY IT IS FINALLY FUCKING DONE.

Q3 PTC Day 54

4:45p - 5:45p

budget's up