This is important for vid 1 / vid 2
"It turns out the more quickly you can articulate your idea the more likely you are to be successful"
So that means I need to express the top down idea of my insomnia business to people very quickly early on.
"Curing insomnia starts with the idea of approaching everything from a way that causes sleep (Slows brainwaves) that's counter-intuitive - it's the self-therapeutic style. From there it branches out into my various training."
That idea is the one that needs to be communicated.
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