Sunday, November 29, 2015

Days 58 - 62 : Thanksgiving

LOG
11/25: 1:15p - 1:30p, 2:00p - 2:45p, 3:15p - 3:45p, 4:15p - 5:15p.  2.5 hours
11/28: 12:45p - 2:15p, 4:45p - 5:15p.  2 hours

In conclusion, here's what I need to do to have a killer funnel.

Since I was TOTALLY selling mastery and opt-ins DEAD WRONG, doing this is ESSENTIAL, as I will get alot more opt ins and make tooons more money having a proper funnel and selling both courses THE RIGHT WAY.  I cant believe the main pitch most people ended up prob getting through was just the 3rd video disguised as content and then blatently selling them... and so they NEVER EVEN MADE IT TO THE KILLER SALESLETTER HALF THE TIME!!

So this will yeild a much better conversion rate and result in sales that bring in REAL money.  Why not test a $300 price point and then get super stoked every time a deal comes in??

SO....

1. Remake the opt in video, using the same content (including slides) but with a little charm thrown in and an attractive, non-salesly tone.  Make it personal, and say golden age is my opinion since I can say there was NOTHING like it when I started.  On second thought, I wouldn't use golden age, that copy was written for people who'd already seen my main content video.

I would just reframe things so that there's a huge secret that every insomniac needs to know, this is why your doctor cant help, this is the thing that's been missing... so what are you waiting for... give me your email and watch the video already!!

2. vids 2 and 3 slight changes

3. vid 4 is good

4. scrap vid 5, move the my story to vid 3

5. Make a video 5 that is content based around mindfulness and meditation, and relaxation skills in the context of self-therapy.

6. new mastery salesletter, old one is for cure insomnia series now.

So, reviewing everything shows me very clearly what I have to do... and the direction I need to take... which I will discuss on the Day 63 post.  :)

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