Day 63

LOG: 6a - 7a ; ...

Well, looks like I finished about 50-100 hours from the finish line back in 2011.  Back then, being an entrepreneur didn't mean "doing whatever it takes."  Now it does.

So we got some content to do before we get to traffic... because doing whatever it takes means driving traffic to a REAL sales funnel, not some garb that'll convert at a quarter of it's potential.

I've outlined some rather generous hour goals below... meaning I'm implying that this could take 2 or 3 months to complete.

My goal for DECEMBER is to get all this done before 2016.  Considering the holidays, I will probably fail, but hopefully shooting for the stars here will encourage a little hustle that I am missing.

New Goals

1. Redo audio on video one (intro vid), keep most of the slides maybe making a couple of new ones, add a tiny amount of copy for the beginning, Call to Action, and re-thinking the Golden Age part.
   --Time Goal: 2 - 4 hours (since it's mainly just a short re-record of audio)


2. Video 2 (core content vid) remove free video series and then SELL THE SALES LETTER.  Need to get them to click the link below this video to move to the next step.
   --Time Goal: 1 - 4 hours -- don't know how into selling the next step I am


3. Video 3 (series part 1), simply remove all mention of this week / next week.  Just cut that audio right out.  It'll be fine.  Video 4 (series part 2) is fine, no work needed.
   --Time Goal: 1 hour


4. Video 5 (series part 3) -- make this bad boy.  Going to need to sell the SALESLETTER FOR MASTERY at the end, which is going to take some creative time.
   --Time Goal: 10 - 20 hours.  This will take a week or two.


5. Make video sales letter, edit sales letter.  This is a 20 - 40 hour project, I want to have it done in 1-2 weeks.  I will need to:
1. Go through the entire sales letter, rework what needs to be reworked, "save" content that only applies to the Mastery sales letter.
2. Turn entire sales letter into slides.  Maybe TEXT ONLY for this time around, pictures will take a while and it's not an educational video.  
3. Read entire sales letter, recording audio.
4. Edit the whole thing together.
5. Render and upload.


6. Same thing as above for the Mastery sales letter.