Q2 PTC Day 38

+0.25 LEAF, 6:15 - 7:00

END OF DAY: Failed today's goal, but it's bigger than I anticipated.  Need to review ALL of the below, think through, and plan carefully to determine the OBJECTIVES and GOALS

--

First up, morning ritual review.
Then pay DMV
Then work on goals.

Step 1 to setting the objectives and goals = DIGUP:
Where did I leave off, where were the goals at, what are the next steps
(see recovery below)

Post-Thanksgiving

New Goals

1. Redo audio on video one (intro vid), keep most of the slides maybe making a couple of new ones, add a tiny amount of copy for the beginning, Call to Action, and re-thinking the Golden Age part.
   --Time Goal: 2 - 4 hours (since it's mainly just a short re-record of audio)


2. Video 2 (core content vid) remove free video series and then SELL THE SALES LETTER.  Need to get them to click the link below this video to move to the next step.
   --Time Goal: 1 - 4 hours -- don't know how into selling the next step I am


3. Video 3 (series part 1), simply remove all mention of this week / next week.  Just cut that audio right out.  It'll be fine.  Video 4 (series part 2) is fine, no work needed.
   --Time Goal: 1 hour


4. Video 5 (series part 3) -- make this bad boy.  Going to need to sell the SALESLETTER FOR MASTERY at the end, which is going to take some creative time.
   --Time Goal: 10 - 20 hours.  This will take a week or two.


5. Make video sales letter, edit sales letter.  This is a 20 - 40 hour project, I want to have it done in 1-2 weeks.  I will need to:
1. Go through the entire sales letter, rework what needs to be reworked, "save" content that only applies to the Mastery sales letter.
2. Turn entire sales letter into slides.  Maybe TEXT ONLY for this time around, pictures will take a while and it's not an educational video.  
3. Read entire sales letter, recording audio.
4. Edit the whole thing together.
5. Render and upload.


6. Same thing as above for the Mastery sales letter.

Thanksgiving

Since I was TOTALLY selling mastery and opt-ins DEAD WRONG, doing this is ESSENTIAL, as I will get alot more opt ins and make tooons more money having a proper funnel and selling both courses THE RIGHT WAY.  I cant believe the main pitch most people ended up prob getting through was just the 3rd video disguised as content and then blatently selling them... and so they NEVER EVEN MADE IT TO THE KILLER SALESLETTER HALF THE TIME!!

So this will yeild a much better conversion rate and result in sales that bring in REAL money.  Why not test a $300 price point and then get super stoked every time a deal comes in??

SO....

1. Remake the opt in video, using the same content (including slides) but with a little charm thrown in and an attractive, non-salesly tone.  Make it personal, and say golden age is my opinion since I can say there was NOTHING like it when I started.  On second thought, I wouldn't use golden age, that copy was written for people who'd already seen my main content video.

I would just reframe things so that there's a huge secret that every insomniac needs to know, this is why your doctor cant help, this is the thing that's been missing... so what are you waiting for... give me your email and watch the video already!!

2. vids 2 and 3 slight changes

3. vid 4 is good

4. scrap vid 5, move the my story to vid 3

5. Make a video 5 that is content based around mindfulness and meditation, and relaxation skills in the context of self-therapy.

6. new mastery salesletter, old one is for cure insomnia series now.

So, reviewing everything shows me very clearly what I have to do... and the direction I need to take... which I will discuss on the Day 63 post.  :)

Pre-Thanksgiving

"

Goals (from Day 42)

"NEW Goals:

-Find old video editing files, folders, raw video-editing-format files from Magix, etc.

-Install Magix Video editor

-Remake the video to say "fill in your information on the opt-in box you see on this page"

-Have the front page opt-in (aweber) lead to the core content video (the pre-cursor to the adv series)

NEW Goal:

-Setup front page opt-in to lead to core content video page with Aweber.

-Remake anything on that video that mentions "Advanced Series for free" ; "Opt-in" ; "naturalcuresforinsomnia.org" ... etc

-Setup the sales letter to be the logical next step from the core content video to sell the advanced series, from there next logical step will be to buy advanced series.

NEW Goal:
-I will need to review the advanced series before I can sell it.  Make sure it doesn't say anything about it being free or it being a sales pitch for mastery, etc.

-If it's shitty or I don't feel at liberty to sell it, I have the option of selling it ALONG WITH Mastery, making a stronger sales letter and allowing me to go out and start making money and proving the new funnel concept works before I break up the products to deepen my backend.  I ultimately MUST make the funnel sell advanced series at a $20-100 price point so I can then sell the Mastery course at a $200+ price point.  That's how this business is going to make money -- although I will need the data to support that, I'll need to test selling at different price points."

ORIGNAL NOVEMBER GOALS:

November's New ROARS Goals based on October's Achievements:
-Domain & funnel setup pre-product (nov. week 1 goal)
-Product setup, everything works successfully and it's ready to be sold (week 2 goal)
-Google analytics setup
-old URL NaturalCuresForInsomnia.org setup as redirect
-5 backlinks made on places online that drive traffic, and I want to see SOME organic traffic coming in from those links on analytics.

asas

Today

Minor additional goals -- these don't need to be done today, they are just part of the funnel / video editing process:

• Get skeleton pages setup for every part of the funnel process.
• Review videos and note timestamps for where changes need to be made.

I have recovered all the data from the old hard drive, now I am going to try to get magix back to run it."