Simple Premise: I create all my fun, satisfaction,
fulfillment, power, and freedom with my cold calls.
IN FACT: Fun,
satisfaction, fulfillment, power, and freedom don't happen without them.
I can create value
because I want to. But, I need something
to create value WITH. And the more the
"WITH" object is outside my comfort zone, the more there is to gain.
I thereby use cold
calling as a means to obtaining whatever value or possibility I am creating.
It's the OPPOSITE of
the normal paradigm, in which cold calling drains my willpower and makes me
sluggish on business at the end of the day.
Instead, cold calling becomes that which builds a foundation so that at
5pm I LAUNCH into my most important work.
Cold calling is the buildup, it's the pre-game.
Without it, I go into business building work with much less power, freedom, or whatever it is I am trying to create.
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